Episodes (211)

• PNR 100: 4 Content Marketing Trends for 2016 [100th Anniversary Show]

  

  PNR 100: 4 Content Marketing Trends for 2016 [100th Anniversary Show]

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  Published: 12 Oct 2015 Duration: 01:10:04

  In this special 100th anniversary edition of #ThisOldMarketing, Joe and Robert do a little "celebration time" and reflect on the past 100 episodes.  The format is changed for this episode, and includes four major trends that Joe and Robert ... Read more →
  In this special 100th anniversary edition of #ThisOldMarketing, Joe and Robert do a little "celebration time" and reflect on the past 100 episodes.  The format is changed for this episode, and includes four major trends that Joe and Robert ... Read more →

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• PNR 206: Marketing Associations to Blame Publishers for Allowing Bad Ads

  

  PNR 206: Marketing Associations to Blame Publishers for Allowing Bad Ads

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  Published: 23 Oct 2017 Duration: 01:05:59

  In this episode of This Old Marketing, Joe and Robert discuss the new initiative from three marketing associations that put the blame for bad online advertising directly on the shoulders of publishers (excuse me). In other news, media compa... Read more →
  In this episode of This Old Marketing, Joe and Robert discuss the new initiative from three marketing associations that put the blame for bad online advertising directly on the shoulders of publishers (excuse me). In other news, media compa... Read more →

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• PNR 84: Content Marketing Now Definitive Industry Term

  

  PNR 84: Content Marketing Now Definitive Industry Term

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  Published: 23 Jun 2015 Duration: 01:01:06

  In this episode number 84 of #ThisOldMarketing, Joe and Robert discuss two major association initiatives - one in Germany and one in Asia - around content marketing.  Both associations have also taken the name "content marketing", which Joe... Read more →
  In this episode number 84 of #ThisOldMarketing, Joe and Robert discuss two major association initiatives - one in Germany and one in Asia - around content marketing.  Both associations have also taken the name "content marketing", which Joe... Read more →

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• PNR 161: Is It Content Marketing or Sales Collateral?

  

  PNR 161: Is It Content Marketing or Sales Collateral?

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  Published: 13 Dec 2016 Duration: 01:04:34

  In this episode of This Old Marketing, Joe and Robert dismantle a blog post that insists that content marketing does not exist. In other news, a number of content jobs will be lost to machine learning and Enterprise launches a new digital m... Read more →
  In this episode of This Old Marketing, Joe and Robert dismantle a blog post that insists that content marketing does not exist. In other news, a number of content jobs will be lost to machine learning and Enterprise launches a new digital m... Read more →

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• PNR 183: In 10 Years, Content Marketing Will Be Just Marketing

  

  PNR 183: In 10 Years, Content Marketing Will Be Just Marketing

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  Published: 15 May 2017 Duration: 59:47

  In this episode of This Old Marketing, Joe and Robert discuss the latest financial report from Snapchat and how Snap needs to focus on their targeted audience and revenue per user. Then, in a Gartner article, the boys discuss that inside th... Read more →
  In this episode of This Old Marketing, Joe and Robert discuss the latest financial report from Snapchat and how Snap needs to focus on their targeted audience and revenue per user. Then, in a Gartner article, the boys discuss that inside th... Read more →

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• PNR 209: Latest Content Marketing Spending Stats Hard to Believe

  

  PNR 209: Latest Content Marketing Spending Stats Hard to Believe

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  Published: 13 Nov 2017 Duration: 01:01:24

  In this episode of #ThisOldMarketing, Robert and Joe unpack the latest content marketing spending research and whether or not we can actually believe it. Marketing predictions are back again, while the boys discuss the success or failure of... Read more →
  In this episode of #ThisOldMarketing, Robert and Joe unpack the latest content marketing spending research and whether or not we can actually believe it. Marketing predictions are back again, while the boys discuss the success or failure of... Read more →

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• PNR 96: Content Marketing Technology Investments Top $1 Billion

  

  PNR 96: Content Marketing Technology Investments Top $1 Billion

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  Published: 15 Sep 2015 Duration: 59:25

  In this post-Content Marketing World episode of #ThisOldMarketing, Joe and Robert discuss how content is moving to the middle, and investments in content marketing technology top the $1 billion mark.  Just 17% can follow the buyer's journey... Read more →
  In this post-Content Marketing World episode of #ThisOldMarketing, Joe and Robert discuss how content is moving to the middle, and investments in content marketing technology top the $1 billion mark.  Just 17% can follow the buyer's journey... Read more →

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• PNR 133: Content Marketing Now Scientifically Proven

  

  PNR 133: Content Marketing Now Scientifically Proven

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  Published: 30 May 2016 Duration: 01:00:53

  In this episode of #ThisOldMarketing, the boys talk investing in content as an asset, starting with an interesting perspective on using evergreen content over temporal content.  Apple looks like they are in the market for a content producer... Read more →
  In this episode of #ThisOldMarketing, the boys talk investing in content as an asset, starting with an interesting perspective on using evergreen content over temporal content.  Apple looks like they are in the market for a content producer... Read more →

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• PNR 144: A Content Marketing Approach Is Strategic, Actually

  

  PNR 144: A Content Marketing Approach Is Strategic, Actually

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  Published: 15 Aug 2016 Duration: 01:01:36

  In this episode of #ThisOldMarketing, Joe and Robert discuss the latest TechCrunch article that claims content marketing isn't actually strategic.  Accenture looks to become one of the leading content marketing providers in the world, and F... Read more →
  In this episode of #ThisOldMarketing, Joe and Robert discuss the latest TechCrunch article that claims content marketing isn't actually strategic.  Accenture looks to become one of the leading content marketing providers in the world, and F... Read more →

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• PNR 153: Is Content Marketing Actually a Thing?

  

  PNR 153: Is Content Marketing Actually a Thing?

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  Published: 18 Oct 2016 Duration: 01:04:24

  In this episode of This Old Marketing, Joe and Robert discuss whether content marketing is actually different than marketing itself, and if it is, does it work? In M&A news, Google Acquires Famebit while more and more publishers search for ... Read more →
  In this episode of This Old Marketing, Joe and Robert discuss whether content marketing is actually different than marketing itself, and if it is, does it work? In M&A news, Google Acquires Famebit while more and more publishers search for ... Read more →

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• PNR 85: Who Didn't Launch a Content Marketing Agency this Week?

  

  PNR 85: Who Didn't Launch a Content Marketing Agency this Week?

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  Published: 30 Jun 2015 Duration: 01:02:02

  In this episode of #ThisOldMarketing, we saw a flurry of new content-based agencies afoot, including a deal with Daily Mail/WPP/SnapChat, a new content division from the BBC, and the Washington Post launches a freelance network. CBRE launch... Read more →
  In this episode of #ThisOldMarketing, we saw a flurry of new content-based agencies afoot, including a deal with Daily Mail/WPP/SnapChat, a new content division from the BBC, and the Washington Post launches a freelance network. CBRE launch... Read more →

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• PNR 127: Is Content Marketing Actually a Thing?

  

  PNR 127: Is Content Marketing Actually a Thing?

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  Published: 18 Apr 2016 Duration: 01:01:40

  In this episode of #ThisOldMarketing, Joe and Robert discuss a contrarian article on whether or not content marketing actually exists. Could content marketing follow in the path of advertising?  Publishers are now fully focused on e-commerc... Read more →
  In this episode of #ThisOldMarketing, Joe and Robert discuss a contrarian article on whether or not content marketing actually exists. Could content marketing follow in the path of advertising?  Publishers are now fully focused on e-commerc... Read more →

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• PNR 131: Advertising and Content Marketing Are Different?

  

  PNR 131: Advertising and Content Marketing Are Different?

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  Published: 16 May 2016 Duration: 59:57

  In this episode of #ThisOldMarketing, Joe and Robert discuss how content marketing and advertising don't compete with each other and, believe it or not, are actually different (to some people's dismay). Facebook acts like a real media compa... Read more →
  In this episode of #ThisOldMarketing, Joe and Robert discuss how content marketing and advertising don't compete with each other and, believe it or not, are actually different (to some people's dismay). Facebook acts like a real media compa... Read more →

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• PNR 158: What Does Fake News Mean for Content Marketing?

  

  PNR 158: What Does Fake News Mean for Content Marketing?

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  Published: 21 Nov 2016 Duration: 59:34

  In this very special Thanksgiving episode of This Old Marketing, Joe and Robert are together again, first discussing the big partnership news between MXM and C3, setting the stage for a content marketing mega agency. Facebook continues to h... Read more →
  In this very special Thanksgiving episode of This Old Marketing, Joe and Robert are together again, first discussing the big partnership news between MXM and C3, setting the stage for a content marketing mega agency. Facebook continues to h... Read more →

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• PNR 174: It Doesn't Matter If You Call it Content Marketing

  

  PNR 174: It Doesn't Matter If You Call it Content Marketing

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  Published: 13 Mar 2017 Duration: 01:04:22

  In this episode of This Old Marketing, Joe and Robert discuss how publishing agencies are struggling with the business model of creative services. Print is still a very real opportunity for brands targeting teens and tweens, and new video r... Read more →
  In this episode of This Old Marketing, Joe and Robert discuss how publishing agencies are struggling with the business model of creative services. Print is still a very real opportunity for brands targeting teens and tweens, and new video r... Read more →

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• PNR 46: Yet Another Inbound Vs. Content Marketing Debate

  

  PNR 46: Yet Another Inbound Vs. Content Marketing Debate

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  Published: 30 Sep 2014 Duration: 53:23

  In this episode of #ThisOldMarketing, Joe and Robert kick off the podcast by discussing some research from Hubspot on the difference between Inbound Marketing and Content Marketing.  It seems, according to the research, content marketing is... Read more →
  In this episode of #ThisOldMarketing, Joe and Robert kick off the podcast by discussing some research from Hubspot on the difference between Inbound Marketing and Content Marketing.  It seems, according to the research, content marketing is... Read more →

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• PNR 88: Content Marketing Budgets Still the Size of Pluto

  

  PNR 88: Content Marketing Budgets Still the Size of Pluto

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  Published: 21 Jul 2015 Duration: 55:25

  In this episode number 88 of #ThisOldMarketing, Joe and Robert discuss how more and more how-to videos are being pumped into YouTube, and what marketers need to do about it.  Then the boys chat about major research surrounding trust and cul... Read more →
  In this episode number 88 of #ThisOldMarketing, Joe and Robert discuss how more and more how-to videos are being pumped into YouTube, and what marketers need to do about it.  Then the boys chat about major research surrounding trust and cul... Read more →

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• PNR 115: Stop It! Content Marketing Is NOT a Game of Traffic

  

  PNR 115: Stop It! Content Marketing Is NOT a Game of Traffic

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  Published: 26 Jan 2016 Duration: 56:12

  In this episode of #ThisOldMarketing, Joe and Robert discuss the recent exodus at Twitter and what it means for the future of the infamous unicorn. IBM buys Ustream, and the boys discuss the merits of an article that hates on content market... Read more →
  In this episode of #ThisOldMarketing, Joe and Robert discuss the recent exodus at Twitter and what it means for the future of the infamous unicorn. IBM buys Ustream, and the boys discuss the merits of an article that hates on content market... Read more →

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• PNR 180: The Bull Market in Marketing Is Just Beginning

  

  PNR 180: The Bull Market in Marketing Is Just Beginning

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  Published: 24 Apr 2017 Duration: 01:02:42

  In this episode of This Old Marketing, Joe and Robert discuss Google's move to insert ad-blocking into the web browser Google Chrome and what that means for marketers and advertisers.  New research suggests that marketing skills are in high... Read more →
  In this episode of This Old Marketing, Joe and Robert discuss Google's move to insert ad-blocking into the web browser Google Chrome and what that means for marketers and advertisers.  New research suggests that marketing skills are in high... Read more →

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• PNR 208: Is there a Crisis in Content Marketing?

  

  PNR 208: Is there a Crisis in Content Marketing?

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  Published: 6 Nov 2017 Duration: 01:05:09

  In this episode, Joe and Robert discuss the recent reader revenue moves from both CNN and the Guardian, while Facebook may or may not have anything to fear from ad blockers. In other news, the boys discuss whether content marketing is in cr... Read more →
  In this episode, Joe and Robert discuss the recent reader revenue moves from both CNN and the Guardian, while Facebook may or may not have anything to fear from ad blockers. In other news, the boys discuss whether content marketing is in cr... Read more →

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