Paid Search Magic

by Amy Hebdon: Paid Search Magician

Paid Search Magic
  • Language: eng
  • Episodes: 29
  • Last: 3 Mar 2018
Welcome to Paid Search Magic – A podcast delivering weekly magic lessons from your favorite PPC professionals and Subject Matter Experts. Get inspired, grow your powers, enchant your clients and customers.

Episodes (29)

  • Click Fraud is a much, much bigger problem than you think
    Click Fraud is a much, much bigger problem than you think
    Play
    Published: 3 Mar 2018 Duration: 27:43
    Click Fraud is a much, much bigger problem than you think. Most people have heard of click fraud, but few people understand just how big a problem it is. If you run online advertising, the chances are you’re already a victim of click fraud... Read more →
    Click Fraud is a much, much bigger problem than you think. Most people have heard of click fraud, but few people understand just how big a problem it is. If you run online advertising, the chances are you’re already a victim of click fraud... Read more →

  • How to Audit your AdWords Strategy & Performance
    How to Audit your AdWords Strategy & Performance
    Play
    Published: 8 Feb 2018 Duration: 25:33
    Welcome to Week 5 of Audit Month! It’s time for Strategy and Performance! The culmination of everything we’ve learned so far! It’s the final stretch. This week, we’re putting together everything we’ve done over the last month, and building ... Read more →
    Welcome to Week 5 of Audit Month! It’s time for Strategy and Performance! The culmination of everything we’ve learned so far! It’s the final stretch. This week, we’re putting together everything we’ve done over the last month, and building ... Read more →

  • How to Audit Your AdWords Targeting
    How to Audit Your AdWords Targeting
    Play
    Published: 25 Jan 2018 Duration: 40:33
    Welcome to Week 4 of Audit Month! It’s time to review Settings and Targeting, and good thing because all eyes are on these areas of an AdWords account! We’ve gone from big concepts (like goal setting and business growth) to the tactical iss... Read more →
    Welcome to Week 4 of Audit Month! It’s time to review Settings and Targeting, and good thing because all eyes are on these areas of an AdWords account! We’ve gone from big concepts (like goal setting and business growth) to the tactical iss... Read more →

  • How to Audit your AdWords Account Structure
    How to Audit your AdWords Account Structure
    Play
    Published: 22 Jan 2018 Duration: 43:22
    Welcome to Week 3 of Audit Month! Structure and relevancy are the unsung heroes of Paid Search management. It’s not exciting or glamorous… until you 10x account performance and have the best month, quarter, and year ever… and then beat it t... Read more →
    Welcome to Week 3 of Audit Month! Structure and relevancy are the unsung heroes of Paid Search management. It’s not exciting or glamorous… until you 10x account performance and have the best month, quarter, and year ever… and then beat it t... Read more →

  • How to Audit Your AdWords Conversions
    How to Audit Your AdWords Conversions
    Play
    Published: 15 Jan 2018 Duration: 46:12
    Welcome to Week 2 of Audit Month! This week, we’re rolling up our sleeves and taking a deep dive into the most important (and arguably most confusing) part of paid search marketing: Goals and Conversions. Having a process to audit your con... Read more →
    Welcome to Week 2 of Audit Month! This week, we’re rolling up our sleeves and taking a deep dive into the most important (and arguably most confusing) part of paid search marketing: Goals and Conversions. Having a process to audit your con... Read more →

  • How to Audit Your Own AdWords Account
    How to Audit Your Own AdWords Account
    Play
    Published: 3 Jan 2018 Duration: 27:25
    Welcome to Week 1 of Audit Month! It’s 2018 folks! Time to get your AdWords accounts in shape for the new year. Today, we’re covering the essentials of auditing your own AdWords account. Having a process to audit your account will help you:... Read more →
    Welcome to Week 1 of Audit Month! It’s 2018 folks! Time to get your AdWords accounts in shape for the new year. Today, we’re covering the essentials of auditing your own AdWords account. Having a process to audit your account will help you:... Read more →

  • The Most Important Paid Search Change of 2017
    The Most Important Paid Search Change of 2017
    Play
    Published: 27 Dec 2017 Duration: 01:05:19
    You’re listening to the Paid Search Magic Podcast – your weekly deep-dive into Search Engine Marketing, AdWords, client management, and so much more.   This is episode #23, and I’m your host Amy Hebdon. This week’s episode is an epic round-... Read more →
    You’re listening to the Paid Search Magic Podcast – your weekly deep-dive into Search Engine Marketing, AdWords, client management, and so much more.   This is episode #23, and I’m your host Amy Hebdon. This week’s episode is an epic round-... Read more →

  • The Unlimited Reporting Powers of Supermetrics with Zhao Hanbo
    The Unlimited Reporting Powers of Supermetrics with Zhao Hanbo
    Play
    Published: 14 Dec 2017 Duration: 40:07
    You’re listening to the Paid Search Magic podcast, your weekly deep-dive into search engine marketing, AdWords, client management and so much more. This is episode number 22, and I’m your host, Amy Hebdon. In this week’s episode, we’re talk... Read more →
    You’re listening to the Paid Search Magic podcast, your weekly deep-dive into search engine marketing, AdWords, client management and so much more. This is episode number 22, and I’m your host, Amy Hebdon. In this week’s episode, we’re talk... Read more →

  • How to use Auction Insights to Get Answers
    How to use Auction Insights to Get Answers
    Play
    Published: 7 Dec 2017 Duration: 28:09
    You’re listening to the Paid Search Magic podcast, your weekly deep-dive into search engine marketing, AdWords, client management and so much more. This is episode number 21, and I’m your host, Amy Hebdon.   In this week’s podcast, we’re ta... Read more →
    You’re listening to the Paid Search Magic podcast, your weekly deep-dive into search engine marketing, AdWords, client management and so much more. This is episode number 21, and I’m your host, Amy Hebdon.   In this week’s podcast, we’re ta... Read more →

  • Are you missing out on the YouTube Ads Gold Rush?
    Are you missing out on the YouTube Ads Gold Rush?
    Play
    Published: 30 Nov 2017 Duration: 35:43
    The time has never been better to run video ads.   You’re listening to the Paid Search Magic Podcast. Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more. This is episode #20, and I am your host... Read more →
    The time has never been better to run video ads.   You’re listening to the Paid Search Magic Podcast. Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more. This is episode #20, and I am your host... Read more →

  • Things You’ve Heard About Gmail Ads That Are 100% Wrong
    Things You’ve Heard About Gmail Ads That Are 100% Wrong
    Play
    Published: 23 Nov 2017 Duration: 30:51
    You’re listening to the Paid Search Magic Podcast. Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more. This is episode #19, and I am your host, Amy Hebdon. Today James and I are talking about G... Read more →
    You’re listening to the Paid Search Magic Podcast. Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more. This is episode #19, and I am your host, Amy Hebdon. Today James and I are talking about G... Read more →

  • The Future of Digital Advertising with Matt Maroon
    The Future of Digital Advertising with Matt Maroon
    Play
    Published: 16 Nov 2017 Duration: 48:44
    You’re listening to the Paid Search Magic Podcast! Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more. This is episode #18, and I am your host, Amy Hebdon. Today I’m very excited to be talking t... Read more →
    You’re listening to the Paid Search Magic Podcast! Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more. This is episode #18, and I am your host, Amy Hebdon. Today I’m very excited to be talking t... Read more →

  • Blindsided by Black Friday
    Blindsided by Black Friday
    Play
    Published: 9 Nov 2017 Duration: 20:43
      In this week’s mini-episode, Amy & James are discussing how to adjust your ads and spend to during Black Friday. They’ll also get into some tips on taking advantage of the increased traffic, and changes you may need to make during the in... Read more →
      In this week’s mini-episode, Amy & James are discussing how to adjust your ads and spend to during Black Friday. They’ll also get into some tips on taking advantage of the increased traffic, and changes you may need to make during the in... Read more →

  • From Paid Search to Paid Social with Melissa Farage
    From Paid Search to Paid Social with Melissa Farage
    Play
    Published: 2 Nov 2017 Duration: 34:55
      In today’s episode, Amy is chatting with Melissa Farage. Melissa started her own marketing agency just one year ago, but hit the ground running with former clients hiring her immediately. She’s discussing her history in paid search, and h... Read more →
      In today’s episode, Amy is chatting with Melissa Farage. Melissa started her own marketing agency just one year ago, but hit the ground running with former clients hiring her immediately. She’s discussing her history in paid search, and h... Read more →

  • Branding Part 2: Brand Bidding & Practical Trademark Defense
    Branding Part 2: Brand Bidding & Practical Trademark Defense
    Play
    Published: 26 Oct 2017 Duration: 37:20
    In today’s Mini-Episode, Amy & James are talking all things brand bidding and trademark usage in paid ads. Why do businesses choose to target their own brand? When does it make sense to do this? Are you allowed to use trademarks in paid ad... Read more →
    In today’s Mini-Episode, Amy & James are talking all things brand bidding and trademark usage in paid ads. Why do businesses choose to target their own brand? When does it make sense to do this? Are you allowed to use trademarks in paid ad... Read more →

  • The Magic of Segmentation with Amy Hebdon
    The Magic of Segmentation with Amy Hebdon
    Play
    Published: 19 Oct 2017 Duration: 40:53
    In today’s episode, Amy is talking to herself for a change! Segmentation is something she gets super excited about, so this episode won’t be lacking. She’s talking about what segmentation is, how to get really good at it, and how not to get... Read more →
    In today’s episode, Amy is talking to herself for a change! Segmentation is something she gets super excited about, so this episode won’t be lacking. She’s talking about what segmentation is, how to get really good at it, and how not to get... Read more →

  • Aggressive AdWords Ads & The New World of Conquesting
    Aggressive AdWords Ads & The New World of Conquesting
    Play
    Published: 12 Oct 2017 Duration: 25:28
      In today’s Mini episode, Amy & James are talking about the current landscape of businesses using aggressive AdWords tactics, using competitor’s names, and finding creative solutions for targeting other brands. What does conquesting look ... Read more →
      In today’s Mini episode, Amy & James are talking about the current landscape of businesses using aggressive AdWords tactics, using competitor’s names, and finding creative solutions for targeting other brands. What does conquesting look ... Read more →

  • Variance Testing & Conversion Rate Optimization with Emily Emmer
    Variance Testing & Conversion Rate Optimization with Emily Emmer
    Play
    Published: 5 Oct 2017 Duration: 47:23
    Today, Amy is challenging Emily Emmer to break down some preconceived notions around conversion rate optimization. Emily is talking about achieving organizational goals, understanding and using your data, and much more.   Highlights & Takea... Read more →
    Today, Amy is challenging Emily Emmer to break down some preconceived notions around conversion rate optimization. Emily is talking about achieving organizational goals, understanding and using your data, and much more.   Highlights & Takea... Read more →

  • Podcast 2.0 – How NOT To Launch A Marketing Podcast
    Podcast 2.0 – How NOT To Launch A Marketing Podcast
    Play
    Published: 28 Sep 2017 Duration: 39:52
      In this podcast, James is interviewing Amy about the history of their podcast. They’re talking about their successes, failures, what’s to come, and why you should keep listening. Paid Search Magic 2.0 has officially been launched!
      In this podcast, James is interviewing Amy about the history of their podcast. They’re talking about their successes, failures, what’s to come, and why you should keep listening. Paid Search Magic 2.0 has officially been launched!

  • PPC, CRO & Mobile – with Bryant Garvin
    PPC, CRO & Mobile – with Bryant Garvin
    Play
    Published: 21 Sep 2017 Duration: 39:52
    Today, we’re talking with Bryant Garvin about all things CRO. With over a decade worth of experience, he’s got a ton of insight to share. Highlights & Takeaways True CRO is about optimizing the user experience and user interface throughout ... Read more →
    Today, we’re talking with Bryant Garvin about all things CRO. With over a decade worth of experience, he’s got a ton of insight to share. Highlights & Takeaways True CRO is about optimizing the user experience and user interface throughout ... Read more →

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