NeoMarketing Podcast
  • Language: eng
  • Episodes: 22
  • Last: 8 Mar 2018
Every week on the NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. Subscribe to the podcast on iTunes: http://bit.ly/TheGoldingGroup Spreaker: https://www.spreaker.com/user/thegoldinggroup YouTube: http://bit.ly/GoldingGroupYouTube

Episodes (22)

  • Marketing Technology With And For Young Professionals
    Marketing Technology With And For Young Professionals
    Play
    Published: 8 Mar 2018 Duration: 06:12
    #NeoMarketing Podcast from the NEW podcast production studio on the campus of the University of Oklahoma. Today, we’re talking about how college students and young professionals are preparing for careers in communications. This includes the... Read more →
    #NeoMarketing Podcast from the NEW podcast production studio on the campus of the University of Oklahoma. Today, we’re talking about how college students and young professionals are preparing for careers in communications. This includes the... Read more →

  • The Business Ethics Of Public Relations
    The Business Ethics Of Public Relations
    Play
    Published: 1 Mar 2018 Duration: 11:23
    High ethics are essential to any business, non-profit or other organization in the modern information age. Being a professional, we have to hold ourselves to high standards to honest business practices. Your Marketing and Public Relations t... Read more →
    High ethics are essential to any business, non-profit or other organization in the modern information age. Being a professional, we have to hold ourselves to high standards to honest business practices. Your Marketing and Public Relations t... Read more →

  • Marketing, Advertising, Public Relations and Sales Communication
    Marketing, Advertising, Public Relations and Sales Communication
    Play
    Published: 22 Feb 2018 Duration: 11:15
    This week, The Golding Group partners Kyle Golding and Pritch Pritchard, APR explain the similarities, differences and crossover of the 4 types of business communications. The pair discuss in what order you start (spoiler: it’s marketing) a... Read more →
    This week, The Golding Group partners Kyle Golding and Pritch Pritchard, APR explain the similarities, differences and crossover of the 4 types of business communications. The pair discuss in what order you start (spoiler: it’s marketing) a... Read more →

  • Start-up Financing Options
    Start-up Financing Options
    Play
    Published: 15 Feb 2018 Duration: 20:02
    A new business faces different challenges than an existing business. Some of these challenges are financing, cash flow management and credit. On this episode of the #NeoMarketing podcast, The Golding Group Partners discuss many of the popul... Read more →
    A new business faces different challenges than an existing business. Some of these challenges are financing, cash flow management and credit. On this episode of the #NeoMarketing podcast, The Golding Group Partners discuss many of the popul... Read more →

  • Crisis Communication Management
    Crisis Communication Management
    Play
    Published: 8 Feb 2018 Duration: 17:50
    The professor of PR Pritch Pritchard, APR is breaking down the essential business topic everyone needs but never wants to talk about – Crisis Communications Management. Our discussions include creating protocols not plans, training and empo... Read more →
    The professor of PR Pritch Pritchard, APR is breaking down the essential business topic everyone needs but never wants to talk about – Crisis Communications Management. Our discussions include creating protocols not plans, training and empo... Read more →

  • Media Relationships
    Media Relationships
    Play
    Published: 1 Feb 2018 Duration: 15:07
    This week, Pritch wants to show some love to earned media. In particular, creating relationships with media sources and how to professionally pitch your story ideas. The key is doing a good job sending topics, news releases and story ideas... Read more →
    This week, Pritch wants to show some love to earned media. In particular, creating relationships with media sources and how to professionally pitch your story ideas. The key is doing a good job sending topics, news releases and story ideas... Read more →

  • Audience First Business Model Structure
    Audience First Business Model Structure
    Play
    Published: 25 Jan 2018 Duration: 11:20
    “Too many businesses today are set up to benefit themselves and not their audience. It should be the other way around.” To compete or be disruptive, business should be providing products/service in a way that benefits the client/customer fi... Read more →
    “Too many businesses today are set up to benefit themselves and not their audience. It should be the other way around.” To compete or be disruptive, business should be providing products/service in a way that benefits the client/customer fi... Read more →

  • Special Guest Alyssa Murphy from Next Thought (Bonus Episode)
    Special Guest Alyssa Murphy from Next Thought (Bonus Episode)
    Play
    Published: 23 Jan 2018 Duration: 05:26
    In a special guest segment “bonus” podcast, Alyssa Murphy drops in to talk about Next Thought Online Learning and Next Thought Studios, a Norman, OK-based technology company with an online learning and content focus. We discuss the ways tec... Read more →
    In a special guest segment “bonus” podcast, Alyssa Murphy drops in to talk about Next Thought Online Learning and Next Thought Studios, a Norman, OK-based technology company with an online learning and content focus. We discuss the ways tec... Read more →

  • Employee Communications as a PR Function
    Employee Communications as a PR Function
    Play
    Published: 18 Jan 2018 Duration: 14:01
    Employee communications have always been an HR issue, but why? PR and marketing professionals are better equipped to drive internal employee communications. Employees need to know the company mission, position, offers and value statement. E... Read more →
    Employee communications have always been an HR issue, but why? PR and marketing professionals are better equipped to drive internal employee communications. Employees need to know the company mission, position, offers and value statement. E... Read more →

  • Setting Business Goals in 2018
    Setting Business Goals in 2018
    Play
    Published: 11 Jan 2018 Duration: 11:35
    It’s that time in the new year when we set resolutions for ourselves. In business, we set goals to track our successes (or lack thereof). This allows a business to do more of what works and less of what doesn’t. Just because your business i... Read more →
    It’s that time in the new year when we set resolutions for ourselves. In business, we set goals to track our successes (or lack thereof). This allows a business to do more of what works and less of what doesn’t. Just because your business i... Read more →

  • The Best of 2017 #NeoMarketing Podcast Review
    The Best of 2017 #NeoMarketing Podcast Review
    Play
    Published: 4 Jan 2018 Duration: 08:37
    As we welcome in 2018, take a listen to some of the top moments from the #NeoMarketing podcast in 2017. Great advice, some argumentative statements, a few bloopers and an invitation to ask us questions or be a podcast guest. All of it happe... Read more →
    As we welcome in 2018, take a listen to some of the top moments from the #NeoMarketing podcast in 2017. Great advice, some argumentative statements, a few bloopers and an invitation to ask us questions or be a podcast guest. All of it happe... Read more →

  • Perfection is the Mortal Enemy of Good Enough
    Perfection is the Mortal Enemy of Good Enough
    Play
    Published: 28 Dec 2017 Duration: 08:49
    In today’s market, speed is essential. Waiting for the perfect scenario to launch your blog, vlog, podcast or startup is a huge mistake. Ideas are great, but execution is the key to success. Consistent delivery of information is more valuab... Read more →
    In today’s market, speed is essential. Waiting for the perfect scenario to launch your blog, vlog, podcast or startup is a huge mistake. Ideas are great, but execution is the key to success. Consistent delivery of information is more valuab... Read more →

  • Using PR in Community Relationships
    Using PR in Community Relationships
    Play
    Published: 21 Dec 2017 Duration: 09:36
    The Golding Group’s resident Professor of PR Pritch Pritchard, APR starts a multi-part series of discussions about overlooked aspects of public relations with a conversation about community involvement and relationship building. Philanthrop... Read more →
    The Golding Group’s resident Professor of PR Pritch Pritchard, APR starts a multi-part series of discussions about overlooked aspects of public relations with a conversation about community involvement and relationship building. Philanthrop... Read more →

  • Learning From Expert Execution
    Learning From Expert Execution
    Play
    Published: 14 Dec 2017 Duration: 06:46
    The first video podcast from the new #ContentFactory in the Project 3810 space. There are plenty of resources for how to develop content marketing (including this video podcast series) but what is the key that everyone is missing? Don’t jus... Read more →
    The first video podcast from the new #ContentFactory in the Project 3810 space. There are plenty of resources for how to develop content marketing (including this video podcast series) but what is the key that everyone is missing? Don’t jus... Read more →

  • Authentic Communication
    Authentic Communication
    Play
    Published: 7 Dec 2017 Duration: 09:33
    Authenticity is an ever-increasing element of modern marketing. Advertisers are using community content and social causes to draw attention, such as the recent anti-bullying ads from Burger King, but is it authentic concern or a disguised s... Read more →
    Authenticity is an ever-increasing element of modern marketing. Advertisers are using community content and social causes to draw attention, such as the recent anti-bullying ads from Burger King, but is it authentic concern or a disguised s... Read more →

  • Innovation In Communication
    Innovation In Communication
    Play
    Published: 30 Nov 2017 Duration: 09:41
    How are communications professionals utilizing new innovations in technology, tactics and strategy? You have to begin the conversation with social media. Not only the platforms themselves but the engagement, paid placement and analytic tool... Read more →
    How are communications professionals utilizing new innovations in technology, tactics and strategy? You have to begin the conversation with social media. Not only the platforms themselves but the engagement, paid placement and analytic tool... Read more →

  • What does men’s health have to do with marketing?
    What does men’s health have to do with marketing?
    Play
    Published: 22 Nov 2017 Duration: 04:48
    It’s #MensHealthMonth #Movember #NoShaveNovember. For Golding Group partner Pritch Pritchard, it’s personal. He had a close call with prostate cancer a few years back, so today we’re putting the word out about getting a check-up as part of ... Read more →
    It’s #MensHealthMonth #Movember #NoShaveNovember. For Golding Group partner Pritch Pritchard, it’s personal. He had a close call with prostate cancer a few years back, so today we’re putting the word out about getting a check-up as part of ... Read more →

  • Diversity In Corporate Culture
    Diversity In Corporate Culture
    Play
    Published: 16 Nov 2017 Duration: 10:29
    The communications industry has done a pretty good job of addressing gender, racial and ethnic diversity and inclusion over the last 10-15 years, but more work still needs to be done in areas such as age, experience, backgrounds and diversi... Read more →
    The communications industry has done a pretty good job of addressing gender, racial and ethnic diversity and inclusion over the last 10-15 years, but more work still needs to be done in areas such as age, experience, backgrounds and diversi... Read more →

  • Elements Of A Successful Campaign
    Elements Of A Successful Campaign
    Play
    Published: 9 Nov 2017 Duration: 11:22
    Everyone asks us “What makes a marketing, advertising, public relations or community campaign successful?”. The Golding Group partners discuss their top tips for ensuring the success of a campaign.  Consistency – You just can’t stop after a... Read more →
    Everyone asks us “What makes a marketing, advertising, public relations or community campaign successful?”. The Golding Group partners discuss their top tips for ensuring the success of a campaign.  Consistency – You just can’t stop after a... Read more →

  • Big Data and How To Use It
    Big Data and How To Use It
    Play
    Published: 2 Nov 2017 Duration: 06:40
    “Big Data” was a major topic at the recent PRSA ICON Conference. The Golding Group partners Pritch Pritchard, APR and Kyle Golding discuss exactly what the term Big Data means and how startups, small business and corporations use informatio... Read more →
    “Big Data” was a major topic at the recent PRSA ICON Conference. The Golding Group partners Pritch Pritchard, APR and Kyle Golding discuss exactly what the term Big Data means and how startups, small business and corporations use informatio... Read more →

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