Naked Strategy

by Max McKeown & Laurence Haughton

Naked Strategy
  • Language: eng
  • Episodes: 7
  • Last: 22 Nov 2010
Naked Strategy is a bi-monthly x-ray for business leaders. Presented by Laurence Haughton and Max McKeown, the show shines the spotlight on the strategic issues that lurk behind the business news headlines. If you think that it is irreverent and perverse - that's great! Naked Strategy's mission is to illuminate, to connect the dots that link what we read and are told with what is really going on at work and in the world. Laurence Haughton is a writer, speaker, and a management consultant specializing in strategic execution. He is the author of "It’s Not What You Say... It’s What You Do – How Following Through at Every Level Can Make or Break Your Company" and co-authored "It's Not the Big That Eat the Small...It's the Fast That Eat the Slow", the bestselling book on making speed a competitive advantage in business. Max McKeown is Europe's unorthodox answer to Tom Peters. He works as a strategic adviser for four of the five most admired companies in the world and is a well-known speaker on subjects including innovation, engagement, human potential, customer experience, marketing, team building, and competitive advantage. Max has written six books, including "E-Customer, an insight into evolving customer behavior", "Why They Don't Buy", an end to end guide to building profitable customer relationships across multiple channels, and "Unshrink, featuring the myths that stop our people doing their best work and a set of new principles to engage their interest and ability.

Episodes (7)

  • 21 Reasons for Optimism
    21 Reasons for Optimism
    Play
    Published: 22 Nov 2010 Duration: 24:25

  • Why Corporate Cultures Fail to Adapt
    Why Corporate Cultures Fail to Adapt
    Play
    Published: 18 May 2009 Duration: 18:00
    While companies aspire to engage their employees, use crisis to innovate or accelerate their speed to market many simply fail to implement the changes necessary to achieve their goals. Why? We have two minds. Every employee has two minds a... Read more →
    While companies aspire to engage their employees, use crisis to innovate or accelerate their speed to market many simply fail to implement the changes necessary to achieve their goals. Why? We have two minds. Every employee has two minds a... Read more →

  • Naked Strategy 5: Flying too close to the sun
    Naked Strategy 5: Flying too close to the sun
    Play
    Published: 14 Feb 2008 Duration: 10:20
    Sometimes it seems that innovators and value-adders just can't win. They're dammed if they do and dammed if they don't. Fly too close to the sun and your wings melt. Fly too far away and you achieve nothing. As Max and Laurence discuss ... Read more →
    Sometimes it seems that innovators and value-adders just can't win. They're dammed if they do and dammed if they don't. Fly too close to the sun and your wings melt. Fly too far away and you achieve nothing. As Max and Laurence discuss ... Read more →

  • Naked Strategy 4: Sub-Prime Madness
    Naked Strategy 4: Sub-Prime Madness
    Play
    Published: 24 Nov 2007 Duration: 12:00
    In the latest Naked Strategy, Max McKeown and Laurence Haughton discuss the Sub-Prime crisis and wonder how such smart people bought so many bad loans, how many people will lose their homes, and how many CEOs will give back their multi-mill... Read more →
    In the latest Naked Strategy, Max McKeown and Laurence Haughton discuss the Sub-Prime crisis and wonder how such smart people bought so many bad loans, how many people will lose their homes, and how many CEOs will give back their multi-mill... Read more →

  • Naked Strategy 3: Zeros, Frauds, & Bastards
    Naked Strategy 3: Zeros, Frauds, & Bastards
    Play
    Published: 16 Oct 2007 Duration: 13:59
    In the week that sees Al Gore with a Nobel prize, Larry & Max ask whether it’s possible to be “too smart to be president”? Or are some people just bad at the power grabbing stuff that CEOs, Presidents, and Kings are good at? Is it sour ... Read more →
    In the week that sees Al Gore with a Nobel prize, Larry & Max ask whether it’s possible to be “too smart to be president”? Or are some people just bad at the power grabbing stuff that CEOs, Presidents, and Kings are good at? Is it sour ... Read more →

  • Naked Strategy 2: Fate, Luck & Facebook
    Naked Strategy 2: Fate, Luck & Facebook
    Play
    Published: 6 Sep 2007 Duration: 12:22
    How far does luck play a part in business success? How often is something that looks like a brilliant strategy actually just a series of lucky breaks? Max and Laurence think that luck plays a far greater role than we normally give it credi... Read more →
    How far does luck play a part in business success? How often is something that looks like a brilliant strategy actually just a series of lucky breaks? Max and Laurence think that luck plays a far greater role than we normally give it credi... Read more →

  • Naked Strategy 1 - Chrysler
    Naked Strategy 1 - Chrysler
    Play
    Published: 31 Jul 2007 Duration: 08:03
    In the first Naked Strategy, Max and Laurence discuss Chrysler and wonder how a company that Mercedes paid more than $36bn in 1998 ended up getting sold for just less than $7bn. The crux of the issue? It's all about rhythm…
    In the first Naked Strategy, Max and Laurence discuss Chrysler and wonder how a company that Mercedes paid more than $36bn in 1998 ended up getting sold for just less than $7bn. The crux of the issue? It's all about rhythm…