MondayMorningMarketing with Ilyce Glink and John Byrne

by Ilyce Glink & John Byrne

MondayMorningMarketing with Ilyce Glink and John Byrne
  • Language: eng
  • Episodes: 31
  • Last: 30 Jan 2017
In their Monday Morning Marketing podcast, marketing pros Ilyce Glink and John Byrne discuss how you can make sense of today's wacky world of marketing, social media and public relations. Learn how to think, strategize and market like the pros.

Episodes (31)

  • 031 - Niche Marketing
    031 - Niche Marketing
    Play
    Published: 30 Jan 2017 Duration: 16:24
    In this week’s edition of Monday Morning Marketing John and Ilyce discuss one of the top marketing trends of the year: niche marketing. You have to understand whether you’re offering a niche product to a wider audience or marketing a genera... Read more →
    In this week’s edition of Monday Morning Marketing John and Ilyce discuss one of the top marketing trends of the year: niche marketing. You have to understand whether you’re offering a niche product to a wider audience or marketing a genera... Read more →

  • 030 - Review Marketing
    030 - Review Marketing
    Play
    Published: 25 Jan 2017 Duration: 16:27
    In this week’s edition of Monday Morning Marketing, John and Ilyce discuss the basics of the review market and talk about how to use reviews mentioning you and/or your business to drive website traffic and sales. Ten years ago, the world of... Read more →
    In this week’s edition of Monday Morning Marketing, John and Ilyce discuss the basics of the review market and talk about how to use reviews mentioning you and/or your business to drive website traffic and sales. Ten years ago, the world of... Read more →

  • 029 Trump Tweets
    029 Trump Tweets
    Play
    Published: 8 Dec 2016 Duration: 25:46
    In this week’s edition of Monday Morning Marketing, John and Ilyce discuss how President-elect Trump's tweets may change once he takes office. Then they look at a 2016 report by Domo and CEO.com indicating that Fortune 500 chief executives ... Read more →
    In this week’s edition of Monday Morning Marketing, John and Ilyce discuss how President-elect Trump's tweets may change once he takes office. Then they look at a 2016 report by Domo and CEO.com indicating that Fortune 500 chief executives ... Read more →

  • 028 - Internet Trends
    028 - Internet Trends
    Play
    Published: 6 Jul 2016 Duration: 33:08
    In this week’s edition of Monday Morning Marketing, John and Ilyce discuss Mary Meeker's 213 slide Internet Trends report and possible long term implications caused by the usage of new technologies. 1. How many people in the world are on so... Read more →
    In this week’s edition of Monday Morning Marketing, John and Ilyce discuss Mary Meeker's 213 slide Internet Trends report and possible long term implications caused by the usage of new technologies. 1. How many people in the world are on so... Read more →

  • 027 Content Marketing Isn't Hard, It's just Hard Work
    027 Content Marketing Isn't Hard, It's just Hard Work
    Play
    Published: 4 May 2016 Duration: 30:10
    Marketing isn’t hard. It’s just hard work. When it comes to Content Marketing, Ilyce Glink and John Byrne believe you have to do about 17 different things in order to make the most of each piece of content. And, they're not alone. Entrepren... Read more →
    Marketing isn’t hard. It’s just hard work. When it comes to Content Marketing, Ilyce Glink and John Byrne believe you have to do about 17 different things in order to make the most of each piece of content. And, they're not alone. Entrepren... Read more →

  • 026 Prince, Content Marketing and the Art of Branding
    026 Prince, Content Marketing and the Art of Branding
    Play
    Published: 25 Apr 2016 Duration: 37:01
    There's a lot that's been said about Prince in the past few weeks since his untimely death. But from a marketer's point of view, there are few musicians who have been able to capture the imagination of the public, or who have imprinted them... Read more →
    There's a lot that's been said about Prince in the past few weeks since his untimely death. But from a marketer's point of view, there are few musicians who have been able to capture the imagination of the public, or who have imprinted them... Read more →

  • 025 How To Be An Authentic Brand
    025 How To Be An Authentic Brand
    Play
    Published: 18 Apr 2016 Duration: 25:55
    In this week's Monday Morning Marketing podcast, Ilyce Glink and John Byrne discuss the new Cohn & Wolfe Authentic 100 Survey about brand authenticity. In other words, what does it take to be an authentic brand, and how can you use content ... Read more →
    In this week's Monday Morning Marketing podcast, Ilyce Glink and John Byrne discuss the new Cohn & Wolfe Authentic 100 Survey about brand authenticity. In other words, what does it take to be an authentic brand, and how can you use content ... Read more →

  • 024 - Content Marketing - Owning The Customer Experience
    024 - Content Marketing - Owning The Customer Experience
    Play
    Published: 11 Apr 2016 Duration: 29:29
    In this week's edition of Monday Morning Marketing, John and Ilyce discuss the steps necessary to successfully own the customer experience from end-to-end: 1. How do you build for the future before it hits? How do you help your customers e... Read more →
    In this week's edition of Monday Morning Marketing, John and Ilyce discuss the steps necessary to successfully own the customer experience from end-to-end: 1. How do you build for the future before it hits? How do you help your customers e... Read more →

  • 023 - The Best Content Marketing Tips and Tricks
    023 - The Best Content Marketing Tips and Tricks
    Play
    Published: 7 Mar 2016 Duration: 31:00
    What is content marketing? What are the different types of content you can use? Where do you use different sorts of content, and how do you make it most effective? In this week's edition of Monday Morning Marketing, John and Ilyce discuss ... Read more →
    What is content marketing? What are the different types of content you can use? Where do you use different sorts of content, and how do you make it most effective? In this week's edition of Monday Morning Marketing, John and Ilyce discuss ... Read more →

  • 022 - 5 Steps for Reengineering Your Brand
    022 - 5 Steps for Reengineering Your Brand
    Play
    Published: 29 Feb 2016 Duration: 30:58
    In this week's edition of Monday Morning Marketing, John and Ilyce discuss the steps necessary to successfully reengineer your brand: 1. Figure out what your brand stands for. Distance yourself from your personal feelings and try to unders... Read more →
    In this week's edition of Monday Morning Marketing, John and Ilyce discuss the steps necessary to successfully reengineer your brand: 1. Figure out what your brand stands for. Distance yourself from your personal feelings and try to unders... Read more →

  • 021 - Top 10 Marketing Mistakes
    021 - Top 10 Marketing Mistakes
    Play
    Published: 23 Feb 2016 Duration: 37:14
    In this week's edition of Monday Morning Marketing, John and Ilyce discuss the top 10 marketing mistakes businesses often make. The biggest mistake marketers often make is not knowing who the audience is. Figuring out who is the audience (... Read more →
    In this week's edition of Monday Morning Marketing, John and Ilyce discuss the top 10 marketing mistakes businesses often make. The biggest mistake marketers often make is not knowing who the audience is. Figuring out who is the audience (... Read more →

  • 020 - The Virtuous Cycle of Content Marketing (PART II of II)
    020 - The Virtuous Cycle of Content Marketing (PART II of II)
    Play
    Published: 16 Feb 2016 Duration: 35:13
    In this week's edition of Monday Morning Marketing, John and Ilyce continue the discussion they started last week on the virtuous cycle of content marketing. To recap, they discussed the four essentials of content marketing: Audience, Plat... Read more →
    In this week's edition of Monday Morning Marketing, John and Ilyce continue the discussion they started last week on the virtuous cycle of content marketing. To recap, they discussed the four essentials of content marketing: Audience, Plat... Read more →

  • 019 - The Virtuous Cycle of Content Marketing (PART I of II)
    019 - The Virtuous Cycle of Content Marketing (PART I of II)
    Play
    Published: 8 Feb 2016 Duration: 34:19
    In this week's edition of Monday Morning Marketing, John and Ilyce discuss the virtuous cycle of content marketing and Facebook's recent discovery that its users are only 3.57 degrees separated from one another.  To kick off our discussion... Read more →
    In this week's edition of Monday Morning Marketing, John and Ilyce discuss the virtuous cycle of content marketing and Facebook's recent discovery that its users are only 3.57 degrees separated from one another.  To kick off our discussion... Read more →

  • 018 - Reputation Management
    018 - Reputation Management
    Play
    Published: 1 Feb 2016 Duration: 37:40
    In this week's edition of Monday Morning Marketing, John and Ilyce discuss reputation management and how to monitor Google, other search engines and social media platforms for negative information about yourself and your company.  Getting ... Read more →
    In this week's edition of Monday Morning Marketing, John and Ilyce discuss reputation management and how to monitor Google, other search engines and social media platforms for negative information about yourself and your company.  Getting ... Read more →

  • 017 - Paid, Owned and Earned Media
    017 - Paid, Owned and Earned Media
    Play
    Published: 26 Jan 2016 Duration: 36:50
    In this week's edition of Monday Morning Marketing, John and Ilyce discuss three different types of media: Paid, owned and earned. Paid media are basically all formats of ads, like display and PPC. Owned media refers to blogging and socia... Read more →
    In this week's edition of Monday Morning Marketing, John and Ilyce discuss three different types of media: Paid, owned and earned. Paid media are basically all formats of ads, like display and PPC. Owned media refers to blogging and socia... Read more →

  • 016 - Marketing by Experience
    016 - Marketing by Experience
    Play
    Published: 19 Jan 2016 Duration: 38:46
    In this week's edition of Monday Morning Marketing, John and Ilyce discuss how the best way to keep customers is to make an experience fulfilling rather than focusing on the quality of the product/service. It's called "Marketing by Experien... Read more →
    In this week's edition of Monday Morning Marketing, John and Ilyce discuss how the best way to keep customers is to make an experience fulfilling rather than focusing on the quality of the product/service. It's called "Marketing by Experien... Read more →

  • 003 Building Brand Engagement With Smart Communication Strategies
    003 Building Brand Engagement With Smart Communication Strategies
    Play
    Published: 15 Jan 2016 Duration: 42:06
    How do you build brand engagement? It's all about the communication strategy and message you're delivering - and how smart it really is. Most marketers worry about boring their audience with message repetition. Couldn't be any further from... Read more →
    How do you build brand engagement? It's all about the communication strategy and message you're delivering - and how smart it really is. Most marketers worry about boring their audience with message repetition. Couldn't be any further from... Read more →

  • 015 - New year - New Marketing Plans
    015 - New year - New Marketing Plans
    Play
    Published: 11 Jan 2016 Duration: 34:44
    In this week's edition of Monday Morning Marketing, Ilyce and John discuss new marketing plans for the new year. What should include in the way of personal branding and reputation management for senior leadership as well as for companies th... Read more →
    In this week's edition of Monday Morning Marketing, Ilyce and John discuss new marketing plans for the new year. What should include in the way of personal branding and reputation management for senior leadership as well as for companies th... Read more →

  • 014 - Why Mobile Marketing Was One of the Biggest Stories of 2015
    014 - Why Mobile Marketing Was One of the Biggest Stories of 2015
    Play
    Published: 7 Jan 2016 Duration: 33:47
    Biggest story of 2015: The dominance of Mobile Nearly two-thirds of American adults now have a smartphone, and for many, it’s their main online access point. About one in 7 of those mobile phone users aged 18 to 29 use smartphones as their... Read more →
    Biggest story of 2015: The dominance of Mobile Nearly two-thirds of American adults now have a smartphone, and for many, it’s their main online access point. About one in 7 of those mobile phone users aged 18 to 29 use smartphones as their... Read more →

  • 013 - The 2016 Marketing Trends Show
    013 - The 2016 Marketing Trends Show
    Play
    Published: 7 Jan 2016 Duration: 33:25
    Consumers are more informed than ever, so being smart is even more important than it used to be. . The old model of sales, where the goal was to educate the customer, is no longer valid. Instead, selling depends on connecting with a potenti... Read more →
    Consumers are more informed than ever, so being smart is even more important than it used to be. . The old model of sales, where the goal was to educate the customer, is no longer valid. Instead, selling depends on connecting with a potenti... Read more →

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