Episodes (34)

• Cracking ASO with Juanjo Monge of Lab Cave Games

  

  Cracking ASO with Juanjo Monge of Lab Cave Games

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  Published: 5 Feb 2018 Duration: 15:26

  Juanjo Monge, Chief Marketing Officer of Lab Cave Games shares his journey in mobile gaming. He talks about his experience building a product that meets users needs, and provides tools to help you make sure your games are on all the shelve... Read more →
  Juanjo Monge, Chief Marketing Officer of Lab Cave Games shares his journey in mobile gaming. He talks about his experience building a product that meets users needs, and provides tools to help you make sure your games are on all the shelve... Read more →

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• Innovative ways to use bots on messaging platforms featuring Falk Zimmermann of WhatsBroadcast

  

  Innovative ways to use bots on messaging platforms featuring Falk Zimmermann of WhatsBroadcast

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  Published: 24 Jan 2018 Duration: 09:39

  In this episode, Falk Zimmermann, the CMO of WhatsBroadcast shares his insights on the future of chatbots and messaging platforms.
  In this episode, Falk Zimmermann, the CMO of WhatsBroadcast shares his insights on the future of chatbots and messaging platforms.

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• Episode 6: I’ve seen the future, and it is still mobile with Tune's Mobile Economist John Koetsier

  

  Episode 6: I’ve seen the future, and it is still mobile with Tune's Mobile Economist John Koetsier

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  Published: 22 Dec 2017 Duration: 24:51

  Are you leveraging technology to multiply your efforts, your talents, your reach or your impact? If not, you're ripe for disruption. Hear insights from the researcher who identified massive fraud at ad networks - will he dish out names? Mor... Read more →
  Are you leveraging technology to multiply your efforts, your talents, your reach or your impact? If not, you're ripe for disruption. Hear insights from the researcher who identified massive fraud at ad networks - will he dish out names? Mor... Read more →

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• Episode 5: The Decade of the CMO with Ashu General, Partner at Foundation Capital

  

  Episode 5: The Decade of the CMO with Ashu General, Partner at Foundation Capital

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  Published: 20 Dec 2017 Duration: 24:39

  From mad men to math (wo)men, what are the 5 attributes to look for in a CMO? How marketing has become the glue that holds the whole business together. Why CMOs make great CEOs and what's the path from CMO to CEO. More marketing strategies ... Read more →
  From mad men to math (wo)men, what are the 5 attributes to look for in a CMO? How marketing has become the glue that holds the whole business together. Why CMOs make great CEOs and what's the path from CMO to CEO. More marketing strategies ... Read more →

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• Episode 4: Why messaging will rule the marketing world with Djamel Agaoua, CEO at Viber

  

  Episode 4: Why messaging will rule the marketing world with Djamel Agaoua, CEO at Viber

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  Published: 18 Dec 2017 Duration: 21:08

  How messaging is breaking through the app silos and providing new native advertising opportunities. Find out how to leverage the emotions shared in messaging to engage with users, elegantly and respectfully. More on mobile native advertisin... Read more →
  How messaging is breaking through the app silos and providing new native advertising opportunities. Find out how to leverage the emotions shared in messaging to engage with users, elegantly and respectfully. More on mobile native advertisin... Read more →

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• Episode 3: Danielle Levitas, SVP at App Annie: Growth marketing secrets - what the data reveals

  

  Episode 3: Danielle Levitas, SVP at App Annie: Growth marketing secrets - what the data reveals

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  Published: 11 Dec 2017 Duration: 18:51

  What are the top growth strategies that best in class app marketers use? What are some ways companies can turn data analytics into meaningful business ideas? What are the top mobile marketing priorities in the next 18-24 months? More of App... Read more →
  What are the top growth strategies that best in class app marketers use? What are some ways companies can turn data analytics into meaningful business ideas? What are the top mobile marketing priorities in the next 18-24 months? More of App... Read more →

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• Episode 2: Harikesh Nair, Professor of Marketing at Stanford: Where growth will come from in 2020

  

  Episode 2: Harikesh Nair, Professor of Marketing at Stanford: Where growth will come from in 2020

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  Published: 11 Dec 2017 Duration: 32:46

  What psychological and economic theory principles can you leverage to perfect your marketing collaterals? What works today, and what will work tomorrow, in a world of AR/VR, voice search, and AI? Read more research on what makes a user tran... Read more →
  What psychological and economic theory principles can you leverage to perfect your marketing collaterals? What works today, and what will work tomorrow, in a world of AR/VR, voice search, and AI? Read more research on what makes a user tran... Read more →

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• Episode 1: Bertrand Schmitt, CEO, App Annie: China as both a blueprint and an uncharted territory

  

  Episode 1: Bertrand Schmitt, CEO, App Annie: China as both a blueprint and an uncharted territory

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  Published: 4 Dec 2017 Duration: 22:50

  China is not a mobile first market, but a mobile-only market. Learn how local companies had to adapt and invest in this new model, and developed a whole new paradigm. And find out how you can apply these principles to your business - and sc... Read more →
  China is not a mobile first market, but a mobile-only market. Learn how local companies had to adapt and invest in this new model, and developed a whole new paradigm. And find out how you can apply these principles to your business - and sc... Read more →

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• UA Testing, KPI’s and Behavioral Data with Farzana Nasser from Women in Wireless

  

  UA Testing, KPI’s and Behavioral Data with Farzana Nasser from Women in Wireless

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  Published: 1 Nov 2017 Duration: 23:26

  Farzana Nasser, Global Co-President of Women In Wireless, a non-profit organization for championing women leaders in mobile and digital, sits down with Mobile Growth to discuss product and brand marketing strategies as well as utilizing beh... Read more →
  Farzana Nasser, Global Co-President of Women In Wireless, a non-profit organization for championing women leaders in mobile and digital, sits down with Mobile Growth to discuss product and brand marketing strategies as well as utilizing beh... Read more →

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• The Blockchain Revolution for the Digital Advertising World with Charles Manning of KOCHAVA

  

  The Blockchain Revolution for the Digital Advertising World with Charles Manning of KOCHAVA

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  Published: 25 Oct 2017 Duration: 44:23

  Charles Manning, Founder and CEO of Kochava, explains their innovative blockchain-based framework XCHNG and its far-reaching benefits for buyers and sellers of media.
  Charles Manning, Founder and CEO of Kochava, explains their innovative blockchain-based framework XCHNG and its far-reaching benefits for buyers and sellers of media.

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• How Not to Drown In Your Portfolio Of Apps with Stefan Bielau from Dynamo Partners

  

  How Not to Drown In Your Portfolio Of Apps with Stefan Bielau from Dynamo Partners

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  Published: 3 Oct 2017 Duration: 18:55

  Whether you have a lot of apps because you love making them, or you have inherited loads of apps through an acquisition, more apps don’t always mean more opportunity. It can also mean more headache – particularly if you calculate the cost n... Read more →
  Whether you have a lot of apps because you love making them, or you have inherited loads of apps through an acquisition, more apps don’t always mean more opportunity. It can also mean more headache – particularly if you calculate the cost n... Read more →

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• Finding the Perfect Blend of Data and Creative During the Different Stages of Growth

  

  Finding the Perfect Blend of Data and Creative During the Different Stages of Growth

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  Published: 22 Sep 2017 Duration: 50:48

  Entrepreneur and investor, SC Moatti, discusses the different stages of growth and offers advice for effectively retaining users.
  Entrepreneur and investor, SC Moatti, discusses the different stages of growth and offers advice for effectively retaining users.

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• Creating Products That Your Customers Love is the Key to Success

  

  Creating Products That Your Customers Love is the Key to Success

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  Published: 15 Sep 2017 Duration: 13:47

  Josh Blitz, CEO of Cosi Games, shares an inside look at creating a successful app game and working with IPs.
  Josh Blitz, CEO of Cosi Games, shares an inside look at creating a successful app game and working with IPs.

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• The Journey From Growth To Product with Reddit's Andreas Gross

  

  The Journey From Growth To Product with Reddit's Andreas Gross

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  Published: 12 Sep 2017 Duration: 27:16

  Andreas Gross, Product Manager, explains his evolution in growth marketing, and how his passion expanded to Reddit’s 300-million user product.
  Andreas Gross, Product Manager, explains his evolution in growth marketing, and how his passion expanded to Reddit’s 300-million user product.

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• How a Data Jedi Measures and Analyzes Metrics to Power UA & Growth

  

  How a Data Jedi Measures and Analyzes Metrics to Power UA & Growth

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  Published: 27 Aug 2017 Duration: 15:22

  From the paid marketing metrics you need to watch and measure in order to bid more aggressively, to the new ways you merge data sets to power UA and growth. These are some of the key questions our host and Chief Content Officer Peggy Anne S... Read more →
  From the paid marketing metrics you need to watch and measure in order to bid more aggressively, to the new ways you merge data sets to power UA and growth. These are some of the key questions our host and Chief Content Officer Peggy Anne S... Read more →

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• Life in the Fastlane - UA Tips and Tricks, Tools & Techniques with Saikala Sultanova of Ubisoft

  

  Life in the Fastlane - UA Tips and Tricks, Tools & Techniques with Saikala Sultanova of Ubisoft

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  Published: 22 Aug 2017 Duration: 17:45

  Mobile attribution is a clearly a must, but figuring out the best fit for you app and budget is not so clear-cut. In this episode our host and Chief Content Officer Peggy Anne Salz catches up with Saikala Sultanova, Director of User Acquisi... Read more →
  Mobile attribution is a clearly a must, but figuring out the best fit for you app and budget is not so clear-cut. In this episode our host and Chief Content Officer Peggy Anne Salz catches up with Saikala Sultanova, Director of User Acquisi... Read more →

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• It’s All About the Data: Mobile Growth Through Programmatic User Acquisition

  

  It’s All About the Data: Mobile Growth Through Programmatic User Acquisition

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  Published: 14 Aug 2017 Duration: 25:32

  Tim McCloud, Group Manager of Product Marketing Mobile Apps at Adobe, shares his philosophy on programmatic advertising and other best practices for User Acquisition.
  Tim McCloud, Group Manager of Product Marketing Mobile Apps at Adobe, shares his philosophy on programmatic advertising and other best practices for User Acquisition.

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• Connecting the Dots Between Monetization and Adding Value for the Advertiser

  

  Connecting the Dots Between Monetization and Adding Value for the Advertiser

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  Published: 7 Aug 2017 Duration: 28:14

  Idil Canal, Manager of Global Technical Solutions at MoPub, discusses the key relationships between publisher and advertiser in terms of successful mobile app monetization.
  Idil Canal, Manager of Global Technical Solutions at MoPub, discusses the key relationships between publisher and advertiser in terms of successful mobile app monetization.

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• Targeting & Engaging With Younger Demographics with Peter Szabo of Mammoth Media

  

  Targeting & Engaging With Younger Demographics with Peter Szabo of Mammoth Media

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  Published: 1 Aug 2017 Duration: 38:52

  Mammoth Media's CRO & Head of Partnerships, Peter Szabo, sits down with us to discuss the evolution of media, and how targeting and engagement strategies have changed through marketing to Cord-Cutters to the newer mobile-native Cord-Nevers ... Read more →
  Mammoth Media's CRO & Head of Partnerships, Peter Szabo, sits down with us to discuss the evolution of media, and how targeting and engagement strategies have changed through marketing to Cord-Cutters to the newer mobile-native Cord-Nevers ... Read more →

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• How to Rocket Your App to the Top of the App Store Charts

  

  How to Rocket Your App to the Top of the App Store Charts

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  Published: 24 Jul 2017 Duration: 18:38

  Getting featured in the Apple App Store can be the ‘golden ticket’ that rockets your app up the charts. In this episode our host and Chief Content Officer Peggy Anne Salz catches up with Steve P. Young, founder of ASO and mobile growth cons... Read more →
  Getting featured in the Apple App Store can be the ‘golden ticket’ that rockets your app up the charts. In this episode our host and Chief Content Officer Peggy Anne Salz catches up with Steve P. Young, founder of ASO and mobile growth cons... Read more →

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