MineThatData Radio

by Kevin Hillstrom - The Grandfather of Analytics

MineThatData Radio
  • Language: eng
  • Episodes: 39
  • Last: 10 Jan 2018
Kevin is the President of MineThatData, a consultancy that helps CEOs understand how customers interact with products, brands, and marketing. Kevin has worked with nearly 200 brands since founding MineThatData in 2007. Prior to founding MineThatData, Kevin held various roles at major retail brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

Episodes (39)

  • Episode 0039: We Tried That, And It Doesn’t Work
    Episode 0039: We Tried That, And It Doesn’t Work
    Play
    Published: 10 Jan 2018 Duration: 25:19
    In this final episode of this iteration of the podcast, Kevin talks about ways that analysts block progress and discusses ways that Executives get things done when we tried stuff and it did not work. Be sure to download the old podcasts ...... Read more →
    In this final episode of this iteration of the podcast, Kevin talks about ways that analysts block progress and discusses ways that Executives get things done when we tried stuff and it did not work. Be sure to download the old podcasts ...... Read more →

  • Episode 0038: Rejection
    Episode 0038: Rejection
    Play
    Published: 1 Nov 2017 Duration: 16:00
    What happens when the Executive rejects your data-driven genius? Listen to two stories about this very topic.
    What happens when the Executive rejects your data-driven genius? Listen to two stories about this very topic.

  • Episode 0037: Pop Analytics
    Episode 0037: Pop Analytics
    Play
    Published: 29 Oct 2017 Duration: 35:09
    Kevin encourages the reader to go beyond the Pop Analytics agenda (AI / Machine Learning / KPIs / ROI / Engagement) and instead create something interesting and useful.
    Kevin encourages the reader to go beyond the Pop Analytics agenda (AI / Machine Learning / KPIs / ROI / Engagement) and instead create something interesting and useful.

  • Episode 0036: The MineThatData Forecasting Challenge!!
    Episode 0036: The MineThatData Forecasting Challenge!!
    Play
    Published: 25 Sep 2017 Duration: 03:26
    Download the dataset and test your forecasting / simulation / analytics chops! Winning answer and good solutions earn a podcast interview. Cost to enter is free! Answers are due by October 31, 2017 at 11:59pm PDT. http://blog.minethatdata.c... Read more →
    Download the dataset and test your forecasting / simulation / analytics chops! Winning answer and good solutions earn a podcast interview. Cost to enter is free! Answers are due by October 31, 2017 at 11:59pm PDT. http://blog.minethatdata.c... Read more →

  • Episode 0035: Spaghetti Plots
    Episode 0035: Spaghetti Plots
    Play
    Published: 14 Sep 2017 Duration: 15:54
    The same concepts used to forecast hurricanes can be applied to e-commerce, allowing you to see potential future outcomes. Use simulations and scenario planning to understand the future trajectory of your business!
    The same concepts used to forecast hurricanes can be applied to e-commerce, allowing you to see potential future outcomes. Use simulations and scenario planning to understand the future trajectory of your business!

  • Episode 0034: Executive Bias
    Episode 0034: Executive Bias
    Play
    Published: 1 Aug 2017 Duration: 12:48
    How do you deal with an Executive who is frustrated in a meeting because your analysis hits close to home and points toward his/her decisions as causing a business challenge? That's what we will discuss today.
    How do you deal with an Executive who is frustrated in a meeting because your analysis hits close to home and points toward his/her decisions as causing a business challenge? That's what we will discuss today.

  • Episode 0033: What Nelson Cruz and Retail and Analytics Have In Common
    Episode 0033: What Nelson Cruz and Retail and Analytics Have In Common
    Play
    Published: 17 Jun 2017 Duration: 23:58
    Kevin discusses a series of questions posed to him at a recent conference. He builds a case for analysts to craft a simulation environment to answer thorny business questions.
    Kevin discusses a series of questions posed to him at a recent conference. He builds a case for analysts to craft a simulation environment to answer thorny business questions.

  • Episode 0032: Executive Disagreement
    Episode 0032: Executive Disagreement
    Play
    Published: 8 May 2017 Duration: 15:36
    Kevin discusses a case where the Executive Team and the Marketing Team fundamentally disagree about the future trajectory of the business.
    Kevin discusses a case where the Executive Team and the Marketing Team fundamentally disagree about the future trajectory of the business.

  • Episode 0031: Caught Between an Executive and Alexa
    Episode 0031: Caught Between an Executive and Alexa
    Play
    Published: 29 Mar 2017 Duration: 20:21
    What does the analyst do when Alexa takes garden-variety Analytics away from the analyst but the Executive only sees the analyst as a person equal to Alexa? We'll discuss that topic on this podcast.
    What does the analyst do when Alexa takes garden-variety Analytics away from the analyst but the Executive only sees the analyst as a person equal to Alexa? We'll discuss that topic on this podcast.

  • Episode 0030: Calibrating Change
    Episode 0030: Calibrating Change
    Play
    Published: 4 Feb 2017 Duration: 10:56
    People generally do not want to change, do they? In this episode, Kevin asks the analyst to show what change looks like, and then frame change based on the needs of each individual who needs to change.
    People generally do not want to change, do they? In this episode, Kevin asks the analyst to show what change looks like, and then frame change based on the needs of each individual who needs to change.

  • Episode 0029: Business Forecasts and Annual Budgets
    Episode 0029: Business Forecasts and Annual Budgets
    Play
    Published: 22 Dec 2016 Duration: 20:14
    In this episode, Kevin talks about how an analyst can become indispensable to an Executive Team by being a forecasting guru!
    In this episode, Kevin talks about how an analyst can become indispensable to an Executive Team by being a forecasting guru!

  • Episode 0028: Discounts and Promotions
    Episode 0028: Discounts and Promotions
    Play
    Published: 5 Dec 2016 Duration: 14:29
    Kevin explains how to measure the destructive nature of Discounts and Promotions designed to grow sales on Black Friday and Cyber Monday.
    Kevin explains how to measure the destructive nature of Discounts and Promotions designed to grow sales on Black Friday and Cyber Monday.

  • Episode 0027: Forecast Accuracy!
    Episode 0027: Forecast Accuracy!
    Play
    Published: 12 Nov 2016 Duration: 23:27
    Kevin walks the audience through the importance of producing forecasts and predictions that are high/low 50% of the time, and uses polling data from the Presidential Election as a prime example!!
    Kevin walks the audience through the importance of producing forecasts and predictions that are high/low 50% of the time, and uses polling data from the Presidential Election as a prime example!!

  • Episode 0026: Women In Analytics and Decision Pressure
    Episode 0026: Women In Analytics and Decision Pressure
    Play
    Published: 11 Oct 2016 Duration: 23:57
    Two topics today - first, a discussion of popular analytics conferences and the ratio of male vs female speakers (hint - too many men). Then, I address how decisions tend to be probabilistic in nature - and frequently there isn't a right/wr... Read more →
    Two topics today - first, a discussion of popular analytics conferences and the ratio of male vs female speakers (hint - too many men). Then, I address how decisions tend to be probabilistic in nature - and frequently there isn't a right/wr... Read more →

  • Episode 0025: Gut Feel vs Data Driven?
    Episode 0025: Gut Feel vs Data Driven?
    Play
    Published: 1 Sep 2016 Duration: 36:12
    We've all been there ... some in the room have data to back their viewpoint, some leverage gut feel and instinct. Who is right? Listen to find out!
    We've all been there ... some in the room have data to back their viewpoint, some leverage gut feel and instinct. Who is right? Listen to find out!

  • Episode 0024: Firing an Analyst
    Episode 0024: Firing an Analyst
    Play
    Published: 18 Aug 2016 Duration: 16:50
    As you advance through your career, you will eventually have to fire an analyst. This isn't easy or fun, for either party. In this episode, I encourage the listener to fire with empathy, and to thoroughly document analyst performance prior ... Read more →
    As you advance through your career, you will eventually have to fire an analyst. This isn't easy or fun, for either party. In this episode, I encourage the listener to fire with empathy, and to thoroughly document analyst performance prior ... Read more →

  • Episode 0023: Not Actionable!!
    Episode 0023: Not Actionable!!
    Play
    Published: 21 Jul 2016 Duration: 13:56
    Sometimes you hit a roadblock. You have a great idea, but your boss tells you that your idea is "not actionable". What does that mean? It means somebody doesn't want to implement your idea! We'll discuss how you deal with this reality in th... Read more →
    Sometimes you hit a roadblock. You have a great idea, but your boss tells you that your idea is "not actionable". What does that mean? It means somebody doesn't want to implement your idea! We'll discuss how you deal with this reality in th... Read more →

  • Episode 0022: Cleveland, Golf, and Trump!!!
    Episode 0022: Cleveland, Golf, and Trump!!!
    Play
    Published: 20 Jun 2016 Duration: 14:15
    In this episode, Kevin talks about how nerves play a role in performance, then focuses on how limited history and a failure to account for imagination/interactions cause analysts to do a poor job of predicting the future. Kevin recommends u... Read more →
    In this episode, Kevin talks about how nerves play a role in performance, then focuses on how limited history and a failure to account for imagination/interactions cause analysts to do a poor job of predicting the future. Kevin recommends u... Read more →

  • Episode 0021: Business Route
    Episode 0021: Business Route
    Play
    Published: 3 Jun 2016 Duration: 07:35
    In this brief episode, Kevin talks about making sure to take care of business leaders who are bypassed when analytics take a business in another direction.
    In this brief episode, Kevin talks about making sure to take care of business leaders who are bypassed when analytics take a business in another direction.

  • Episode 0020: Pushing The Limits Of Your Industry
    Episode 0020: Pushing The Limits Of Your Industry
    Play
    Published: 1 May 2016 Duration: 27:13
    As an analyst, you have good ideas. But frequently, your ideas are opposite of the direction your industry wants to take, or are opposite of the direction your company wants to take. What do you do? Do you push the limits? Do you push throu... Read more →
    As an analyst, you have good ideas. But frequently, your ideas are opposite of the direction your industry wants to take, or are opposite of the direction your company wants to take. What do you do? Do you push the limits? Do you push throu... Read more →

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