Mindset podcourse

by John Henderson

Mindset podcourse
  • Language: eng
  • Episodes: 7
  • Last: 22 Aug 2017
Your work matters. Take your inspirations, be it a book a business a painting or a product and turn it into influence. Learn how to create, market, and position your idea with this 10 episode podcourse. Hear how some of the most famous business people ever to regular everyday folks turned their inspiration into influence, and exactlyhow they did it.

Episodes (7)

  • How to Market, the Right Way.
    How to Market, the Right Way.
    Play
    Published: 22 Aug 2017 Duration: 31:07
    You will have to market your thing, but marketing does not have to feel sleazy. If you understand that marketing is more about getting the story of your product right, than manipulating people, you can get this right, and still tell grandma... Read more →
    You will have to market your thing, but marketing does not have to feel sleazy. If you understand that marketing is more about getting the story of your product right, than manipulating people, you can get this right, and still tell grandma... Read more →

  • What is Your Positioning?
    What is Your Positioning?
    Play
    Published: 20 Jun 2017 Duration: 32:27
    What you already know, but don't realize about positioning. The difference between the places you shop. How Herb Kelleher revolutionized the airline industry. An incredible business opportunity. How Mellissa Drake deals with positioning eve... Read more →
    What you already know, but don't realize about positioning. The difference between the places you shop. How Herb Kelleher revolutionized the airline industry. An incredible business opportunity. How Mellissa Drake deals with positioning eve... Read more →

  • How and What to Research
    How and What to Research
    Play
    Published: 1 May 2017 Duration: 36:19
    Starting the right way is crucial! How most failed businesses start. How Sarah Blakely turned research into a billion dollars How Herb Kelleher changed an industry We all plan to sit on a beach and work when we want. Aja is someone who act... Read more →
    Starting the right way is crucial! How most failed businesses start. How Sarah Blakely turned research into a billion dollars How Herb Kelleher changed an industry We all plan to sit on a beach and work when we want. Aja is someone who act... Read more →

  • How Does Your Audience Act?
    How Does Your Audience Act?
    Play
    Published: 24 Apr 2017 Duration: 47:53
    This is a show about launching your work into a population that cares. What Steve Jobs ACTUALLY tapped into with smartphones. The difference between smartphones and email Why Krispey Kreme almost vanished The Law of Diffusion of Innovation... Read more →
    This is a show about launching your work into a population that cares. What Steve Jobs ACTUALLY tapped into with smartphones. The difference between smartphones and email Why Krispey Kreme almost vanished The Law of Diffusion of Innovation... Read more →

  • Who Is It For?
    Who Is It For?
    Play
    Published: 15 Apr 2017 Duration: 30:15
    This is a show about doing your work for an audience, and how to find them. Why Nike is okay with 300 million people not wearing shoes Why Starbucks is fine with 2/3 of the population of Utah not drinking coffee Hawaiian doughnuts are not ... Read more →
    This is a show about doing your work for an audience, and how to find them. Why Nike is okay with 300 million people not wearing shoes Why Starbucks is fine with 2/3 of the population of Utah not drinking coffee Hawaiian doughnuts are not ... Read more →

  • Finding An Audience
    Finding An Audience
    Play
    Published: 8 Apr 2017 Duration: 34:26
    This is a show about doing your work for an audience, and how to find them. Abraham Lincoln said, "Be sure to put your feet in the right place, then stand firm." But what is the right place? Why you need to find fanatics. Amazon did not re... Read more →
    This is a show about doing your work for an audience, and how to find them. Abraham Lincoln said, "Be sure to put your feet in the right place, then stand firm." But what is the right place? Why you need to find fanatics. Amazon did not re... Read more →

  • Why You?
    Why You?
    Play
    Published: 1 Apr 2017 Duration: 13:53
    Your inspiration matters. This is a show about making your work. Great podcast intro music costs $20 and I have $20, but I didn't buy any.  The people we look up to only do one thing different than we do. Why this isn't a podcast. How Stev... Read more →
    Your inspiration matters. This is a show about making your work. Great podcast intro music costs $20 and I have $20, but I didn't buy any.  The people we look up to only do one thing different than we do. Why this isn't a podcast. How Stev... Read more →

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