Media Unplugged - Inside the Business of Media - Video / Digital / Audio / Advertising / Culture

by Tom Asacker, Brand Advisor, and Mark Ramsey, Media Strategist

Media Unplugged - Inside the Business of Media - Video / Digital / Audio / Advertising / Culture
  • Language: eng
  • Episodes: 82
  • Last: 4 Mar 2018
Media Unplugged is from media thought leader and branding authority Tom Asacker and media researcher and strategist Mark Ramsey. What's trends lurk at the center of the changes rocking the media landscape today? Each episode dissects what’s happening in the media world and breaks it down to entertain and inform you, and to give you an edge on what's coming next.

Episodes (82)

  • Creating Your Own Podcast: A Big Waste of Time?
    Creating Your Own Podcast: A Big Waste of Time?
    Play
    Published: 4 Mar 2018 Duration: 39:18
    Creating your own podcast: A big waste of time? And...NBC/Universal cuts primetime ads by 20% - Should you? Plus rants and raves about Tuxe - the fashion company that has turned its products into services - and Ring's impressive acquisition... Read more →
    Creating your own podcast: A big waste of time? And...NBC/Universal cuts primetime ads by 20% - Should you? Plus rants and raves about Tuxe - the fashion company that has turned its products into services - and Ring's impressive acquisition... Read more →

  • Long Live Fake Fame!
    Long Live Fake Fame!
    Play
    Published: 18 Feb 2018 Duration: 34:23
    Long live fake fame! And...Is Facebook killing comedy? Plus, rants and raves on what a famous handbag owes to the back of an airplane sick-bag, the wondrous origin of the most famous Coke jingle in history, and the mystery surrounding the s... Read more →
    Long live fake fame! And...Is Facebook killing comedy? Plus, rants and raves on what a famous handbag owes to the back of an airplane sick-bag, the wondrous origin of the most famous Coke jingle in history, and the mystery surrounding the s... Read more →

  • Inside the Epic Battle for Media's Future
    Inside the Epic Battle for Media's Future
    Play
    Published: 30 Jan 2018 Duration: 34:27
    Inside the Epic Battle for Media’s Future. And...How Amazon’s New Convenience Store Changes Everything. Plus, rants and raves on the newest blockchain star, Kodak(?), the "shocking" finding that women over 50 don't believe your ads, and mor... Read more →
    Inside the Epic Battle for Media’s Future. And...How Amazon’s New Convenience Store Changes Everything. Plus, rants and raves on the newest blockchain star, Kodak(?), the "shocking" finding that women over 50 don't believe your ads, and mor... Read more →

  • The Real Story Behind TV's Transformation
    The Real Story Behind TV's Transformation
    Play
    Published: 10 Jan 2018 Duration: 33:21
    The REAL story behind TV's transformation. And...Amazon goes private label. Plus, rants and raves on the TV spot that's a podcast that's a local restaurant...or something, Facebook's "fake news" flag that makes content MORE popular, Jack in... Read more →
    The REAL story behind TV's transformation. And...Amazon goes private label. Plus, rants and raves on the TV spot that's a podcast that's a local restaurant...or something, Facebook's "fake news" flag that makes content MORE popular, Jack in... Read more →

  • Disney to Buy Fox - Now What?
    Disney to Buy Fox - Now What?
    Play
    Published: 15 Dec 2017 Duration: 31:34
    What happens next now that Disney has made a $52 billion bid for most of Fox? We'll tell you. Also, people want products to make them happy and healthy, and TV advertising has a BIG problem. Plus, rants and raves Tripadvisor's top rated Lon... Read more →
    What happens next now that Disney has made a $52 billion bid for most of Fox? We'll tell you. Also, people want products to make them happy and healthy, and TV advertising has a BIG problem. Plus, rants and raves Tripadvisor's top rated Lon... Read more →

  • How to Survive the Media Apocalypse
    How to Survive the Media Apocalypse
    Play
    Published: 3 Dec 2017 Duration: 30:43
    How to survive the media apocalypse. And...Voice control: It's not as big as you think. Plus, rants and raves about Spotify's reinvention as an partner for music artists, the new Steven Spielberg movie "The Post," and the the wax museum sel... Read more →
    How to survive the media apocalypse. And...Voice control: It's not as big as you think. Plus, rants and raves about Spotify's reinvention as an partner for music artists, the new Steven Spielberg movie "The Post," and the the wax museum sel... Read more →

  • Is the NFL Overexposed?
    Is the NFL Overexposed?
    Play
    Published: 12 Nov 2017 Duration: 25:02
    Is the NFL overexposed? And...The future of ad agencies may not be advertising at all. Plus, rants and raves about the REAL motivation between daylight savings time and Ikea's "ingenious" pre-roll ad that wastes your time like a short movie... Read more →
    Is the NFL overexposed? And...The future of ad agencies may not be advertising at all. Plus, rants and raves about the REAL motivation between daylight savings time and Ikea's "ingenious" pre-roll ad that wastes your time like a short movie... Read more →

  • Is A&E Creating Cultural Brands - or Blowing Smoke?
    Is A&E Creating Cultural Brands - or Blowing Smoke?
    Play
    Published: 23 Oct 2017 Duration: 30:57
    Is A&E creating cultural brands - or blowing smoke? And...Martin Scorcese doesn't understand Rotten Tomatoes - and the feeling is mutual. Plus, rants and raves about Blue Apron's new podcast (have you really been hungry for that?), the ment... Read more →
    Is A&E creating cultural brands - or blowing smoke? And...Martin Scorcese doesn't understand Rotten Tomatoes - and the feeling is mutual. Plus, rants and raves about Blue Apron's new podcast (have you really been hungry for that?), the ment... Read more →

  • Apple's TV Strategy Revealed
    Apple's TV Strategy Revealed
    Play
    Published: 8 Oct 2017 Duration: 30:28
    Apple's TV strategy revealed. Plus...Video wins online, but where's the money? Rants and raves about Dyson's move into electric vehicles, the scale of Amazon's investment in Alexa, 12 questions that will change your life, and a terrific new... Read more →
    Apple's TV strategy revealed. Plus...Video wins online, but where's the money? Rants and raves about Dyson's move into electric vehicles, the scale of Amazon's investment in Alexa, 12 questions that will change your life, and a terrific new... Read more →

  • Amazon is Promising the NFL what Nobody Else Can
    Amazon is Promising the NFL what Nobody Else Can
    Play
    Published: 16 Sep 2017 Duration: 33:49
    Amazon is promising the NFL what nobody else can. And...Apple wants James Bond. Plus...a terrific new promotional app from TV's The Walking Dead for Mountain Dew, the myth that the radio industry needs less regulation, and the strange pheno... Read more →
    Amazon is promising the NFL what nobody else can. And...Apple wants James Bond. Plus...a terrific new promotional app from TV's The Walking Dead for Mountain Dew, the myth that the radio industry needs less regulation, and the strange pheno... Read more →

  • Where is the Business of Podcasting Headed?
    Where is the Business of Podcasting Headed?
    Play
    Published: 7 Sep 2017 Duration: 29:45
    Where is the business of podcasting headed? And...Marijuana entertainment value gets high. Plus...Rants and raves on Gwyneth Paltrow's "GOOP," the newspapers highlighting their importance with blank pages, and Stephen King's IT. Brand Autho... Read more →
    Where is the business of podcasting headed? And...Marijuana entertainment value gets high. Plus...Rants and raves on Gwyneth Paltrow's "GOOP," the newspapers highlighting their importance with blank pages, and Stephen King's IT. Brand Autho... Read more →

  • 6 Second Ads: B.S.? Or the Future?
    6 Second Ads: B.S.? Or the Future?
    Play
    Published: 13 Aug 2017 Duration: 31:08
    6 second ads...B.S or the future? And...How Hallmark conquered Hollywood. Plus...Rants and raves about what happens when you remove "donuts" from Dunkin Donuts, the scathing critique that almost doomed TV classic Seinfeld, and the billboard... Read more →
    6 second ads...B.S or the future? And...How Hallmark conquered Hollywood. Plus...Rants and raves about what happens when you remove "donuts" from Dunkin Donuts, the scathing critique that almost doomed TV classic Seinfeld, and the billboard... Read more →

  • The Diminishing Returns of Online Advertising
    The Diminishing Returns of Online Advertising
    Play
    Published: 27 Jul 2017 Duration: 34:41
    The diminishing returns of online advertising. And...Innovation lessons from the Grateful Dead. Plus...Rants and raves about the mixed reaction to Lyft's new "Taco mode," the easy way to win with Snapchat - assuming you're HBO's Game of Thr... Read more →
    The diminishing returns of online advertising. And...Innovation lessons from the Grateful Dead. Plus...Rants and raves about the mixed reaction to Lyft's new "Taco mode," the easy way to win with Snapchat - assuming you're HBO's Game of Thr... Read more →

  • Pandora's Prospects: Gloomy
    Pandora's Prospects: Gloomy
    Play
    Published: 18 Jul 2017 Duration: 29:24
    Pandora's prospects? Gloomy! And...Can simple-priced generics topple your favorite brands? Plus, the role of desire in every decision you make, and why it's time to stop making "an IMDB for podcasts." Brand Authority Tom Asacker and Media S... Read more →
    Pandora's prospects? Gloomy! And...Can simple-priced generics topple your favorite brands? Plus, the role of desire in every decision you make, and why it's time to stop making "an IMDB for podcasts." Brand Authority Tom Asacker and Media S... Read more →

  • Should You Buy Social Media Followers and Likes?
    Should You Buy Social Media Followers and Likes?
    Play
    Published: 26 Jun 2017 Duration: 27:53
    Should you buy followers and likes on social media? Believe it or not, there's an argument for "yes." Also...How to profit from the spoils of streaming - just ask The Weeknd. Plus, how to live without eating food (?) and the latest amazing ... Read more →
    Should you buy followers and likes on social media? Believe it or not, there's an argument for "yes." Also...How to profit from the spoils of streaming - just ask The Weeknd. Plus, how to live without eating food (?) and the latest amazing ... Read more →

  • Will the Curtain Come Down on Movie Theaters?
    Will the Curtain Come Down on Movie Theaters?
    Play
    Published: 9 Jun 2017 Duration: 31:24
    Will the curtain come down on movie theaters? And...Why the New York Times can't save the newspaper industry. Plus, rants and raves about the NFL's peculiar standards on what brands can and can't advertise during games, the booming... Read more →
    Will the curtain come down on movie theaters? And...Why the New York Times can't save the newspaper industry. Plus, rants and raves about the NFL's peculiar standards on what brands can and can't advertise during games, the booming... Read more →

  • Will There Be A Netflix Of Podcasts?
    Will There Be A Netflix Of Podcasts?
    Play
    Published: 30 May 2017 Duration: 34:02
    What upfronts reveal about the TV business. And...Will there be a Netflix of Podcasts? Plus, rants and raves about the return of Biz Stone to Twitter and what happens when your date texts during a movie and the Justice System inter... Read more →
    What upfronts reveal about the TV business. And...Will there be a Netflix of Podcasts? Plus, rants and raves about the return of Biz Stone to Twitter and what happens when your date texts during a movie and the Justice System inter... Read more →

  • Twitter's Misbegotten Live Video Strategy
    Twitter's Misbegotten Live Video Strategy
    Play
    Published: 15 May 2017 Duration: 27:43
    Twitter's Misbegotten Live Video Strategy. And...Champagne and Caviar Dreams, Meet Cold Hard Cash. Plus, rants and raves about the visual effects artist with the most amazing video to sell his used car - ever, and more. Brand Autho... Read more →
    Twitter's Misbegotten Live Video Strategy. And...Champagne and Caviar Dreams, Meet Cold Hard Cash. Plus, rants and raves about the visual effects artist with the most amazing video to sell his used car - ever, and more. Brand Autho... Read more →

  • Inside Media's Data-Driven Future
    Inside Media's Data-Driven Future
    Play
    Published: 1 May 2017 Duration: 32:33
    Inside media's data-driven future. And...Here's how advertisers ignore data. Plus, rants and raves about overt messaging and suspension of disbelief, Disney's new Star Wars Land, and how Suave fooled a bunch of beauty influencers i... Read more →
    Inside media's data-driven future. And...Here's how advertisers ignore data. Plus, rants and raves about overt messaging and suspension of disbelief, Disney's new Star Wars Land, and how Suave fooled a bunch of beauty influencers i... Read more →

  • Amazon Lands NFL Streaming Rights...So What?
    Amazon Lands NFL Streaming Rights...So What?
    Play
    Published: 9 Apr 2017 Duration: 29:16
    Amazon lands NFL streaming rights...So what? And...Should Twitter be charging? Plus, rants and raves about Netflix's new ratings system, the value of authenticity (or lack thereof) in Pepsi's aborted new campaign, and more. Brand A... Read more →
    Amazon lands NFL streaming rights...So what? And...Should Twitter be charging? Plus, rants and raves about Netflix's new ratings system, the value of authenticity (or lack thereof) in Pepsi's aborted new campaign, and more. Brand A... Read more →

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