Media Sales Basics

by AdMall.com

Media Sales Basics
  • Language: eng
  • Episodes: 17
  • Last: 3 Sep 2009
Short briefings on the basics of media advertising sales. Excellent for those new to the business or for those who want to keep their skills sharp. Subscribe and download to your favorite MP3 player to listen to in the car, at the gym, or on the way to your next sales call! Sponsored by: AdMall.com - The Local Advertising Sales Development System. AdMall is a registered trademark of Sales Development Services, Inc.

Episodes (17)

  • Find Yourself a Mentor
    Find Yourself a Mentor
    Play
    Published: 3 Sep 2009 Duration: 02:23
    Let a mentor help you grow professionally. Here's how to find a good one.
    Let a mentor help you grow professionally. Here's how to find a good one.

  • Advertise or Die
    Advertise or Die
    Play
    Published: 18 Aug 2009 Duration: 03:17
    Let 3rd party research prove to your advertiser that they must 'Advertise or Die.'
    Let 3rd party research prove to your advertiser that they must 'Advertise or Die.'

  • Don't Give Up
    Don't Give Up
    Play
    Published: 16 Jul 2009 Duration: 02:25
    A cold-called prospect may need 5-7 contacts before you get the appointment. Don't give up too soon.
    A cold-called prospect may need 5-7 contacts before you get the appointment. Don't give up too soon.

  • Four ways an ad can go wrong
    Four ways an ad can go wrong
    Play
    Published: 18 Dec 2008 Duration: 02:14
    4 Ways an Ad can Fail, and how to avoid them with this simple analogy.
    4 Ways an Ad can Fail, and how to avoid them with this simple analogy.

  • CUCUMU
    CUCUMU
    Play
    Published: 18 Dec 2008 Duration: 02:37
    Avoiding miscommunication with this simple technique
    Avoiding miscommunication with this simple technique

  • Do the Math!
    Do the Math!
    Play
    Published: 5 Sep 2008 Duration: 02:15
    Before you pitch that great new proposal, first do the math.
    Before you pitch that great new proposal, first do the math.

  • Recession-proof Reasons To Advertise
    Recession-proof Reasons To Advertise
    Play
    Published: 22 Jul 2008 Duration: 02:25
    Here are some of the most common objections you may hear when the economy slows and suggestions for how to counter them.
    Here are some of the most common objections you may hear when the economy slows and suggestions for how to counter them.

  • What is Co-op?
    What is Co-op?
    Play
    Published: 19 May 2008 Duration: 03:30
    Co-op advertising can be a boost to your commissions or a drain on your time. This podcast includes five key points to keep in mind when selling.
    Co-op advertising can be a boost to your commissions or a drain on your time. This podcast includes five key points to keep in mind when selling.

  • Cause Marketing
    Cause Marketing
    Play
    Published: 5 May 2008 Duration: 02:42
    Cause marketing tie-ins can be a great way to motivate non-traditional advertisers.
    Cause marketing tie-ins can be a great way to motivate non-traditional advertisers.

  • Survey the Buyers Office
    Survey the Buyers Office
    Play
    Published: 21 Apr 2008 Duration: 02:10
    You can learn a lot about your advertiser by simply opening your eyes.
    You can learn a lot about your advertiser by simply opening your eyes.

  • What's In It For Me?
    What's In It For Me?
    Play
    Published: 3 Mar 2008 Duration: 02:17
    Like most people, advertisers are more apt to buy if they understand what's in it for them.
    Like most people, advertisers are more apt to buy if they understand what's in it for them.

  • A Bad Day, Or Just A Bad Morning?
    A Bad Day, Or Just A Bad Morning?
    Play
    Published: 18 Feb 2008 Duration: 02:18
    Use day-parts to keep a rough start from ruining your entire day.
    Use day-parts to keep a rough start from ruining your entire day.

  • Just One More Call
    Just One More Call
    Play
    Published: 4 Feb 2008 Duration: 02:17
    Would you like to have 25 new accounts this year? One way is to simply make just one more sales call every day.
    Would you like to have 25 new accounts this year? One way is to simply make just one more sales call every day.

  • Anniversary Means Opportunity
    Anniversary Means Opportunity
    Play
    Published: 21 Jan 2008 Duration: 02:18
    Knowing your advertiser's next major anniversary can create non-traditional new business opportunities.
    Knowing your advertiser's next major anniversary can create non-traditional new business opportunities.

  • Re-Activating Old Accounts
    Re-Activating Old Accounts
    Play
    Published: 31 Dec 2007 Duration: 02:09
    Generate new business by reactivating former accounts.
    Generate new business by reactivating former accounts.

  • Things You Wish You'd Said
    Things You Wish You'd Said
    Play
    Published: 17 Dec 2007 Duration: 02:28
    How to remember that brilliant response (you thought of too late) for next time.
    How to remember that brilliant response (you thought of too late) for next time.

  • Defeating the Voice Mail Delete
    Defeating the Voice Mail Delete
    Play
    Published: 3 Dec 2007 Duration: 02:35
    Tips on how to keep your voice mail messages from being deleted by the industry's top experts.
    Tips on how to keep your voice mail messages from being deleted by the industry's top experts.

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