Measured Direction Podcast

by Tom Miller and Jason Rose

Measured Direction Podcast
  • Language: eng
  • Episodes: 4
  • Last: 2 Sep 2016
We can help! Measured Direction is an audience-driven podcast focused on your questions related to Digital Analytics and marketing strategy. The show is hosted by Digital Surgeons' Analytics Practice Lead Tom Miller and Content Strategist Jason Rose. Submit your questions to http://bit.ly/MeasuredDirection

Episodes (4)

  • #6 - Practicing "Agile" Analytics
    #6 - Practicing "Agile" Analytics
    Play
    Published: 2 Sep 2016 Duration: 36:38
    Thanks again for your submitted questions to bit.ly/MeasuredDirection ! In this episode, we discuss taking an "Agile" approach to analytics! Who is taking on the risk in a stakeholder/team relationship? How can process mitigate this risk?... Read more →
    Thanks again for your submitted questions to bit.ly/MeasuredDirection ! In this episode, we discuss taking an "Agile" approach to analytics! Who is taking on the risk in a stakeholder/team relationship? How can process mitigate this risk?... Read more →

  • #5 - That IoT Episode
    #5 - That IoT Episode
    Play
    Published: 14 Jul 2016 Duration: 45:16
    Episode 5 - Bring on summer, eMetrics, etc.! Let's talk about the Internet of Things, which is another inbound data channel that integrates well with "traditional" digital customer data streams. As always, thanks to everyone that submitted... Read more →
    Episode 5 - Bring on summer, eMetrics, etc.! Let's talk about the Internet of Things, which is another inbound data channel that integrates well with "traditional" digital customer data streams. As always, thanks to everyone that submitted... Read more →

  • #4 - Testing Clicks
    #4 - Testing Clicks
    Play
    Published: 31 May 2016 Duration: 24:26
    Thanks again for your submitted questions to bit.ly/MeasuredDirection ! In this episode, we discuss: Testing Methodology - Experimental Sample Sizing Clicks vs. Session Metrics Discrepancy Show links: #measure Slack bit.ly/AddMeasureSlack ... Read more →
    Thanks again for your submitted questions to bit.ly/MeasuredDirection ! In this episode, we discuss: Testing Methodology - Experimental Sample Sizing Clicks vs. Session Metrics Discrepancy Show links: #measure Slack bit.ly/AddMeasureSlack ... Read more →

  • #3 - In-Store Bot Spam
    #3 - In-Store Bot Spam
    Play
    Published: 30 Mar 2016 Duration: 55:58
    Thanks again for your submitted questions to bit.ly/MeasuredDirection ! In this episode, we discuss: Offline Attribution (Thanks @QUIjacqui82!) Bot Spam and Ad Fraud Show links: Google Adometry https://www.google.com/analytics/360-suite/at... Read more →
    Thanks again for your submitted questions to bit.ly/MeasuredDirection ! In this episode, we discuss: Offline Attribution (Thanks @QUIjacqui82!) Bot Spam and Ad Fraud Show links: Google Adometry https://www.google.com/analytics/360-suite/at... Read more →

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