May The Best Brand Win
  • Language: eng
  • Episodes: 79
  • Last: 4 Mar 2018
Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities. Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis. For more info visit www.robertsoncomm.com

Episodes (79)

  • Episode 79: Blaming Your Customers
    Episode 79: Blaming Your Customers
    Play
    Published: 4 Mar 2018 Duration: 59:56
    Approaching the brink of bankruptcy once again Gibson keeps on stepping in it and this week’s comments from Henry J really didn’t make things better.  According to news sources, he spent a lot of time blaming the company’s financial trouble... Read more →
    Approaching the brink of bankruptcy once again Gibson keeps on stepping in it and this week’s comments from Henry J really didn’t make things better.  According to news sources, he spent a lot of time blaming the company’s financial trouble... Read more →

  • Episode 78: Measurement
    Episode 78: Measurement
    Play
    Published: 23 Feb 2018 Duration: 59:55
    “What gets measured gets managed,” they say and that’s certainly true.  But how do measure marketing’s success or failure in a given organization?  What are the key metrics today that need to be watched?  And which ones don’t matter at all?... Read more →
    “What gets measured gets managed,” they say and that’s certainly true.  But how do measure marketing’s success or failure in a given organization?  What are the key metrics today that need to be watched?  And which ones don’t matter at all?... Read more →

  • Episode 77: Love Letter to the Press
    Episode 77: Love Letter to the Press
    Play
    Published: 16 Feb 2018 Duration: 59:53
    Mid-February is all about LOVE! And in today’s world, the press just aren’t getting much of it. Squeezed to the literal breaking point by lack of money, lack of time and lack of respect, the press are dwindling and that’s not good for anyon... Read more →
    Mid-February is all about LOVE! And in today’s world, the press just aren’t getting much of it. Squeezed to the literal breaking point by lack of money, lack of time and lack of respect, the press are dwindling and that’s not good for anyon... Read more →

  • Episode 76: Collateral Brand Damage
    Episode 76: Collateral Brand Damage
    Play
    Published: 10 Feb 2018 Duration: 59:55
    In the battle to win customer’s hearts and minds (and boost sales) marketers will do/try just about anything and that’s why we have such fun things as telemarketing, retargeting ads, chat bots and sponsored social media posts.  None of thes... Read more →
    In the battle to win customer’s hearts and minds (and boost sales) marketers will do/try just about anything and that’s why we have such fun things as telemarketing, retargeting ads, chat bots and sponsored social media posts.  None of thes... Read more →

  • Episode 75: Best Brands of NAMM 2018
    Episode 75: Best Brands of NAMM 2018
    Play
    Published: 3 Feb 2018 Duration: 59:56
    2,000 companies, 115,000 of your closest personal buds, millions of dollars spent (on beer) and everyone asking the same question — WHO won this year? Well, marketing’s most opinionated branding expert is back to talk about who won, who los... Read more →
    2,000 companies, 115,000 of your closest personal buds, millions of dollars spent (on beer) and everyone asking the same question — WHO won this year? Well, marketing’s most opinionated branding expert is back to talk about who won, who los... Read more →

  • Episode 74: Reviewing Your Year-End
    Episode 74: Reviewing Your Year-End
    Play
    Published: 2 Dec 2017 Duration: 59:55
    As anyone told you that YOU have a great year-end. Shapely, supple and dare I say bouncy? Wait, are we still talking about marketing & communications?  Yes, we are and in this action-packed episode of May the Best Brand we’re going to do a ... Read more →
    As anyone told you that YOU have a great year-end. Shapely, supple and dare I say bouncy? Wait, are we still talking about marketing & communications?  Yes, we are and in this action-packed episode of May the Best Brand we’re going to do a ... Read more →

  • Episode 73: Mind Science
    Episode 73: Mind Science
    Play
    Published: 18 Nov 2017 Duration: 59:55
    For more shows like this one, visit http://entertalkradio.com/ and Connect To All Things Music. According to mind scientist (best job ever) Antonio Damsio “More may have been learned about the brain and the mind in the 1990s - the so-call ‘... Read more →
    For more shows like this one, visit http://entertalkradio.com/ and Connect To All Things Music. According to mind scientist (best job ever) Antonio Damsio “More may have been learned about the brain and the mind in the 1990s - the so-call ‘... Read more →

  • Episode 72: Firing the Client
    Episode 72: Firing the Client
    Play
    Published: 3 Nov 2017 Duration: 59:55
    The professional services business is all about relationships which are (surprisingly enough) two-way streets. And sometimes clients (whether they be internal or external) need to respectfully and politely be shown the business end of the d... Read more →
    The professional services business is all about relationships which are (surprisingly enough) two-way streets. And sometimes clients (whether they be internal or external) need to respectfully and politely be shown the business end of the d... Read more →

  • Episode 71: Incite-ful Media - 10/27/17
    Episode 71: Incite-ful Media - 10/27/17
    Play
    Published: 27 Oct 2017 Duration: 59:55
    According to recent polls more than 80 percent of Americans get their news primarily from social media sites these days. …And it’s that pathological need to attract Likes and clicks that is fundamentally changing the journalistic landscape.... Read more →
    According to recent polls more than 80 percent of Americans get their news primarily from social media sites these days. …And it’s that pathological need to attract Likes and clicks that is fundamentally changing the journalistic landscape.... Read more →

  • Episode 70: Marketing Evils - 10/20/17
    Episode 70: Marketing Evils - 10/20/17
    Play
    Published: 21 Oct 2017 Duration: 59:56
    One of the greatest threats to communication has always been marketing. Sometimes devoid of ethics, common sense and any thought in general, armies of marketers strive forth everyday to get THEIR messages across at any cost to them, you or ... Read more →
    One of the greatest threats to communication has always been marketing. Sometimes devoid of ethics, common sense and any thought in general, armies of marketers strive forth everyday to get THEIR messages across at any cost to them, you or ... Read more →

  • 10/13/17 Episode 69: An Emotional Transference Breakthrough
    10/13/17 Episode 69: An Emotional Transference Breakthrough
    Play
    Published: 16 Oct 2017 Duration: 59:51
    People who have heard me speak over the years or worked with my company know that my view of branding is based on human emotional transference. Dale Carnegie famously said “when dealing with people, let us remember we are not dealing with c... Read more →
    People who have heard me speak over the years or worked with my company know that my view of branding is based on human emotional transference. Dale Carnegie famously said “when dealing with people, let us remember we are not dealing with c... Read more →

  • 10/06/17 Episode 68: Confusing Comms
    10/06/17 Episode 68: Confusing Comms
    Play
    Published: 7 Oct 2017 Duration: 59:59
    Marketing & Communications has never been easy, but today there are all new curveballs coming at you daily. In this episode of the Tony award winning hit “May the Best Brand Win” we’re going to talk about confusion and how it screws things ... Read more →
    Marketing & Communications has never been easy, but today there are all new curveballs coming at you daily. In this episode of the Tony award winning hit “May the Best Brand Win” we’re going to talk about confusion and how it screws things ... Read more →

  • 09/29/17 Episode 67: Upwardly Mobile
    09/29/17 Episode 67: Upwardly Mobile
    Play
    Published: 29 Sep 2017 Duration: 59:56
    Segment 1: Joining us today we have two of the top dogs from software developer Distillery in Santa Monica: Andrey Kudievskiy and Sam Wheeler. Segment 2: Winning and Losing, Pocket List of news stories and good, bad and ugly from marketing... Read more →
    Segment 1: Joining us today we have two of the top dogs from software developer Distillery in Santa Monica: Andrey Kudievskiy and Sam Wheeler. Segment 2: Winning and Losing, Pocket List of news stories and good, bad and ugly from marketing... Read more →

  • 09/22/17 Episode 66: Watch Your Language
    09/22/17 Episode 66: Watch Your Language
    Play
    Published: 23 Sep 2017 Duration: 59:56
    As communicators, the language we use is important. It “says" something beyond the meaning of what we’re actually saying. All languages are just shared agreements among groups of people over time to say that certain words and symbols stand ... Read more →
    As communicators, the language we use is important. It “says" something beyond the meaning of what we’re actually saying. All languages are just shared agreements among groups of people over time to say that certain words and symbols stand ... Read more →

  • 09/15/17 Episode 65: Moves Like Jaggi
    09/15/17 Episode 65: Moves Like Jaggi
    Play
    Published: 16 Sep 2017 Duration: 59:56
    My guest today is Dalip Jaggi, “The Principal” at Devise Interactive here in Orange County. He’s a networker, a very creative guy and has his own views about how to get the arrow to the target. 
    My guest today is Dalip Jaggi, “The Principal” at Devise Interactive here in Orange County. He’s a networker, a very creative guy and has his own views about how to get the arrow to the target. 

  • 09/01/17 Episode 64: Outside The Box
    09/01/17 Episode 64: Outside The Box
    Play
    Published: 2 Sep 2017 Duration: 58:15
    It seems that everyone today is looking for  “bold, creative, out-of-the-box ideas to break through the clutter and noise.” But, what if I told you that your outside the box ideas are about to make your conservative butt SUPER DUPER uncomfo... Read more →
    It seems that everyone today is looking for  “bold, creative, out-of-the-box ideas to break through the clutter and noise.” But, what if I told you that your outside the box ideas are about to make your conservative butt SUPER DUPER uncomfo... Read more →

  • 08/25/17 Episode 63: And What THAT Means Is…
    08/25/17 Episode 63: And What THAT Means Is…
    Play
    Published: 26 Aug 2017 Duration: 59:56
    The purpose of communications is to convey meaning from one life form to another.Need to warn another caveperson that a big honkin’ sabre tooth tiger is coming up FAST and ready to chow down? That’s a great time for extremely DIRECT communi... Read more →
    The purpose of communications is to convey meaning from one life form to another.Need to warn another caveperson that a big honkin’ sabre tooth tiger is coming up FAST and ready to chow down? That’s a great time for extremely DIRECT communi... Read more →

  • 08/11/17 Episode 62 What PR Isn't
    08/11/17 Episode 62 What PR Isn't
    Play
    Published: 11 Aug 2017 Duration: 59:55
    There are few things as misunderstood in our modern age as public relations except maybe the touchdown celebration rules in the NFL. Frequently called “spin” and “schmoozing” and other polite variations of bullsh#$, this extraordinarily pow... Read more →
    There are few things as misunderstood in our modern age as public relations except maybe the touchdown celebration rules in the NFL. Frequently called “spin” and “schmoozing” and other polite variations of bullsh#$, this extraordinarily pow... Read more →

  • 08/04/17 Episode 61: What Other People Think
    08/04/17 Episode 61: What Other People Think
    Play
    Published: 4 Aug 2017 Duration: 01:00:00
    One the greatest enemies of creativity in the world today is the opinions of others who probably aren’t as creative and don’t have near as much guts as you marketers do. If you’re in a client situation, the client makes suggestions to “impr... Read more →
    One the greatest enemies of creativity in the world today is the opinions of others who probably aren’t as creative and don’t have near as much guts as you marketers do. If you’re in a client situation, the client makes suggestions to “impr... Read more →

  • 07/28/17 Episode 60: Web of Lies
    07/28/17 Episode 60: Web of Lies
    Play
    Published: 28 Jul 2017 Duration: 59:56
    Webs. Spiders use them to catch their prey, stab them and eat them. But in 2017, who is the spider and who if the fly in this equation? To answer burning questions like these I’m brining in the big guns of Titan Creative CEO John Gleneicki ... Read more →
    Webs. Spiders use them to catch their prey, stab them and eat them. But in 2017, who is the spider and who if the fly in this equation? To answer burning questions like these I’m brining in the big guns of Titan Creative CEO John Gleneicki ... Read more →

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