Marketing Your Business | Marketing strategies for growing your business and generating more recurring revenue

by Stu McLaren - Online Entrepreneur, Business Advisor, Philanthropist, Marketing, Product Launch, Sales, and Membership Strategist

Marketing Your Business | Marketing strategies for growing your business and generating more recurring revenue
  • Language: eng
  • Episodes: 53
  • Last: 23 Feb 2018
Marketing Your Business is a podcast dedicated to all things marketing. It’s a behind the scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales and a business that gives you (the business owner) more freedom in your everyday life. Each episode will be short, punchy and packed with takeaways to help you get what you have, in front of a lot more people. It’s about leveraging your marketing to build a business that is high in profit, low in stress and one that gives you the ability and freedom to have the greatest impact on the world. Join leading online marketing strategist and entrepreneur, Stu McLaren, as he shares what’s working selling products online with product launches, online communities, email marketing, social media marketing, content marketing, pay per click marketing and so much more. This is about the marketing that leads to more sales, more profits and a high growth business. With that said, this show is not just about making money. It’s about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want while having the time to travel and do all the things you want. It’s about reducing the “go-go-go” stress and instead redesigning your business so you can be more present in the lives of those that matter most to you. To laugh more, live more and to create a real difference in the world. For years, Stu McLaren has helped experts transform their knowledge and influence into recurring revenue by launching, growing and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world’s most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael’s profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel. Today, Stu coaches and consults other elite level entrepreneurs, experts and influencers, who want the same kind of growth without the stress or tension of neglecting the things that matter most. So, if you’ve got an established business and you’re looking for ideas on how you can get your products and services in front of more people OR you’re someone who is thinking about starting a business and you want to see the behind the scenes of another entrepreneur doing it in in real time, the Marketing Your Business podcast is a show that is tailor made for you.

Episodes (53)

  • 052: Rise of the YouPreneur with Chris Ducker
    052: Rise of the YouPreneur with Chris Ducker
    Play
    Published: 23 Feb 2018 Duration: 17:52
    How do you build a deeper relationship with your audience? In this episode, Chris Ducker shares his trick for building a base of raving fans. Get access to the full Q&A by visiting MarketingYourBusiness.com/52
    How do you build a deeper relationship with your audience? In this episode, Chris Ducker shares his trick for building a base of raving fans. Get access to the full Q&A by visiting MarketingYourBusiness.com/52

  • 051: The Forgotten Asset
    051: The Forgotten Asset
    Play
    Published: 19 Feb 2018 Duration: 10:35
    26-30% of your new buyers could come from this one exciting resource. And the best part is, every entrepreneur can tap into this RIGHT NOW. Get access to the full show notes by visiting MarketingYourBusiness.com/51
    26-30% of your new buyers could come from this one exciting resource. And the best part is, every entrepreneur can tap into this RIGHT NOW. Get access to the full show notes by visiting MarketingYourBusiness.com/51

  • 050: 12K Leads Per Day with Erico Rocha
    050: 12K Leads Per Day with Erico Rocha
    Play
    Published: 16 Feb 2018 Duration: 24:11
    In a perfect world, we have a constant flow of high quality leads coming into our business at rock bottom prices but how do you do that? Well, in this episode, you’re going to hear from Erico Rocha who has absolutely cracked the code and is... Read more →
    In a perfect world, we have a constant flow of high quality leads coming into our business at rock bottom prices but how do you do that? Well, in this episode, you’re going to hear from Erico Rocha who has absolutely cracked the code and is... Read more →

  • 049: A Near Marketing Disaster
    049: A Near Marketing Disaster
    Play
    Published: 14 Feb 2018 Duration: 13:55
    Imagine a HUGE promotion with thousands of people waiting... and then, the technology crashes. It happened and I share the backstory in this episode. Get access to the full show notes by visiting https://marketingyourbusiness.com/49
    Imagine a HUGE promotion with thousands of people waiting... and then, the technology crashes. It happened and I share the backstory in this episode. Get access to the full show notes by visiting https://marketingyourbusiness.com/49

  • 048: Ideas Are Worthless Without This
    048: Ideas Are Worthless Without This
    Play
    Published: 12 Feb 2018 Duration: 07:55
    It's easy to think that ideas have tremendous value. Not true. If they don't have "this", they are worthless. Find out more in this episode!  Get access to the full show notes by visiting https://marketingyourbusiness.com/48
    It's easy to think that ideas have tremendous value. Not true. If they don't have "this", they are worthless. Find out more in this episode!  Get access to the full show notes by visiting https://marketingyourbusiness.com/48

  • 047: An Absolutely Stupid Downsell Offer
    047: An Absolutely Stupid Downsell Offer
    Play
    Published: 9 Feb 2018 Duration: 10:23
    We all want to maximize sales. But don't make stupid offers at the expense of your best customers. In this episode I share an example of a classic downsell mistake. Get access to the full show notes by visiting https://marketingyourbusiness... Read more →
    We all want to maximize sales. But don't make stupid offers at the expense of your best customers. In this episode I share an example of a classic downsell mistake. Get access to the full show notes by visiting https://marketingyourbusiness... Read more →

  • 046: Sometimes Marketing Promotions Will Flop
    046: Sometimes Marketing Promotions Will Flop
    Play
    Published: 7 Feb 2018 Duration: 09:47
    You will face tough times as an entrepreneur. But if you have this one characteristic, you'll get through on top.  Get access to the full show notes by visiting https://marketingyourbusiness.com/46
    You will face tough times as an entrepreneur. But if you have this one characteristic, you'll get through on top.  Get access to the full show notes by visiting https://marketingyourbusiness.com/46

  • 045: A Simple Copy Tweak For Better Results
    045: A Simple Copy Tweak For Better Results
    Play
    Published: 5 Feb 2018 Duration: 11:25
    In this episode I outline a couple of tweaks that make a BIG difference to the performance of any sales letter, marketing promotion or presentation. Get access to the full show notes by visiting https://marketingyourbusiness.com/45
    In this episode I outline a couple of tweaks that make a BIG difference to the performance of any sales letter, marketing promotion or presentation. Get access to the full show notes by visiting https://marketingyourbusiness.com/45

  • 044: 9 Lessons For Winning More In Business
    044: 9 Lessons For Winning More In Business
    Play
    Published: 2 Feb 2018 Duration: 43:39
    It's my birthday! So in this episode I look back on my career and share the top 9 lessons for winning more in business.  Get access to the full show notes by visiting https://marketingyourbusiness.com/44
    It's my birthday! So in this episode I look back on my career and share the top 9 lessons for winning more in business.  Get access to the full show notes by visiting https://marketingyourbusiness.com/44

  • 043: Creating YOUR Rules
    043: Creating YOUR Rules
    Play
    Published: 31 Jan 2018 Duration: 16:49
    As driven entrepreneurs, we want to do everything. But sometimes that can create tension, especially on the home front. So, what do you do? I’ll tell you in this episode. Get access to the full show notes by visiting: https://marketingyourb... Read more →
    As driven entrepreneurs, we want to do everything. But sometimes that can create tension, especially on the home front. So, what do you do? I’ll tell you in this episode. Get access to the full show notes by visiting: https://marketingyourb... Read more →

  • 042: An Unusual Marketing Strategy with BIG TIME Results
    042: An Unusual Marketing Strategy with BIG TIME Results
    Play
    Published: 29 Jan 2018 Duration: 16:01
    Using this marketing strategy for the first time can be VERY scary. But it works like crazy because of the psychology behind it. Get access to the full show notes by visiting https://marketingyourbusiness.com/42
    Using this marketing strategy for the first time can be VERY scary. But it works like crazy because of the psychology behind it. Get access to the full show notes by visiting https://marketingyourbusiness.com/42

  • 041: Sometimes Your Marketing Will Be Messy
    041: Sometimes Your Marketing Will Be Messy
    Play
    Published: 26 Jan 2018 Duration: 11:30
    It might be ego or it might be fear, but there is something that is preventing you from getting your marketing out there. Let's talk about it in this episode. Get access to the full show notes by visiting https://marketingyourbusiness.com/4... Read more →
    It might be ego or it might be fear, but there is something that is preventing you from getting your marketing out there. Let's talk about it in this episode. Get access to the full show notes by visiting https://marketingyourbusiness.com/4... Read more →

  • 040: My Jaw Dropped
    040: My Jaw Dropped
    Play
    Published: 24 Jan 2018 Duration: 09:38
    I was in total shock. I didn't know what to say. But one act of kindness instantly deepened my relationship with this group. There is a great marketing lesson in today’s story for those who want to connect with any audience in a big way. Fo... Read more →
    I was in total shock. I didn't know what to say. But one act of kindness instantly deepened my relationship with this group. There is a great marketing lesson in today’s story for those who want to connect with any audience in a big way. Fo... Read more →

  • 039: Clients For Life
    039: Clients For Life
    Play
    Published: 22 Jan 2018 Duration: 12:50
    A sad situation led me to reflect on three questions on what it takes to create clients for life. We spend so much of our life in our business that we have to keep these questions—and our answers—front and center. Get access to the full sho... Read more →
    A sad situation led me to reflect on three questions on what it takes to create clients for life. We spend so much of our life in our business that we have to keep these questions—and our answers—front and center. Get access to the full sho... Read more →

  • 038: Win More Business with These Simple Stories
    038: Win More Business with These Simple Stories
    Play
    Published: 19 Jan 2018 Duration: 13:56
    There are simple stories that you and I can share with our audience that make selling easy and effortless. But there are nuances to how and when to tell them. That's what this episode is all about. Get access to the full show notes by visit... Read more →
    There are simple stories that you and I can share with our audience that make selling easy and effortless. But there are nuances to how and when to tell them. That's what this episode is all about. Get access to the full show notes by visit... Read more →

  • 037: How To Get The Attention of Top Influencers
    037: How To Get The Attention of Top Influencers
    Play
    Published: 10 Jan 2018 Duration: 14:42
    How do you get on the radar of someone you want to do business with? I share three examples of how others have done it in this episode. Check out the full show notes by visiting https://marketingyourbusiness.com/37
    How do you get on the radar of someone you want to do business with? I share three examples of how others have done it in this episode. Check out the full show notes by visiting https://marketingyourbusiness.com/37

  • 036: Top Marketing Podcasts of the Year
    036: Top Marketing Podcasts of the Year
    Play
    Published: 8 Jan 2018 Duration: 16:24
    The Marketing Your Business podcast was a total experiment. The question is, did it work? I’m going to share what’s worked so far with the podcast in this episode. I'll dig into the most downloaded episodes thus far, and some of the underra... Read more →
    The Marketing Your Business podcast was a total experiment. The question is, did it work? I’m going to share what’s worked so far with the podcast in this episode. I'll dig into the most downloaded episodes thus far, and some of the underra... Read more →

  • 035: Using Livecasts To Connect and Sell with Sonia Stringer
    035: Using Livecasts To Connect and Sell with Sonia Stringer
    Play
    Published: 5 Jan 2018 Duration: 16:15
    Without a doubt, streaming live video, like Facebook Live is one of the most powerful ways to connect with your audience. It allows your audience to see you visually, and it gives you an opportunity to build rapport, share amazing content, ... Read more →
    Without a doubt, streaming live video, like Facebook Live is one of the most powerful ways to connect with your audience. It allows your audience to see you visually, and it gives you an opportunity to build rapport, share amazing content, ... Read more →

  • 034: My Goals for 2018
    034: My Goals for 2018
    Play
    Published: 3 Jan 2018 Duration: 17:01
    My goals are all set! In this episode I share my business, personal, and charity goals for 2018. I love the beginning of the year, because it’s an opportunity to hit the reset button and approach things from a fresh perspective. Every year,... Read more →
    My goals are all set! In this episode I share my business, personal, and charity goals for 2018. I love the beginning of the year, because it’s an opportunity to hit the reset button and approach things from a fresh perspective. Every year,... Read more →

  • 033: Transparency For The Win
    033: Transparency For The Win
    Play
    Published: 1 Jan 2018 Duration: 09:23
    It's amazing how a little transparency can lead to so much more success. In this episode I share an example that made a BIG impression on me, which resulted in leaving a big tip for the waiter who led with transparency. Get access to the fu... Read more →
    It's amazing how a little transparency can lead to so much more success. In this episode I share an example that made a BIG impression on me, which resulted in leaving a big tip for the waiter who led with transparency. Get access to the fu... Read more →