Marketing Money Podcast

by Marketing Money Podcast

Marketing Money Podcast
  • Language: eng
  • Episodes: 48
  • Last: 1 Mar 2018
MarketingMoneyPodcast.com, where we talk everything marketing for the banking and financial services industry, from advertising and branding to public relations and more. Each week, hosts John Oxford, Renasant Corporation director of corporate communication, and Josh Mabus, president and founder of Mabus Agency, dissect the latest marketing trends and concerns in the financial services industry.

Episodes (48)

  • Guilty by Association
    Guilty by Association
    Play
    Published: 1 Mar 2018 Duration: 26:51
    From advocacy to education and networking, associating with your banking and industry associations can be very beneficial. In this podcast, John and Josh discuss partnering with your banking associations and getting the most out of it. Let ... Read more →
    From advocacy to education and networking, associating with your banking and industry associations can be very beneficial. In this podcast, John and Josh discuss partnering with your banking associations and getting the most out of it. Let ... Read more →

  • Tax Season
    Tax Season
    Play
    Published: 16 Feb 2018 Duration: 41:09
    Tax season is upon us! While everyone is trying to maximize their tax return, learn how to maximize your marketing message while clients have “extra money.” John and Josh talk with Dave Pond, former Digital Program Manager for H&R Block and... Read more →
    Tax season is upon us! While everyone is trying to maximize their tax return, learn how to maximize your marketing message while clients have “extra money.” John and Josh talk with Dave Pond, former Digital Program Manager for H&R Block and... Read more →

  • The Best and Worst of Superb Owl LII
    The Best and Worst of Superb Owl LII
    Play
    Published: 5 Feb 2018 Duration: 38:27
    Happy Monday from Marketing Money Podcast. In this special episode, John and Josh discuss their favorite, and least favorite, commercials from the Super Bowl. We will get back to bank marketing next time, but for now, enjoy 30 minutes of bu... Read more →
    Happy Monday from Marketing Money Podcast. In this special episode, John and Josh discuss their favorite, and least favorite, commercials from the Super Bowl. We will get back to bank marketing next time, but for now, enjoy 30 minutes of bu... Read more →

  • What makes a great commercial
    What makes a great commercial
    Play
    Published: 31 Jan 2018 Duration: 38:26
    In this episode of Marketing Money, John shares his excitement for the upcoming Justin Timberlake concert, and Josh teaches us what “Superb Owl” means. They eventually get around to talking about Super Bowl commercials, too. How can you lea... Read more →
    In this episode of Marketing Money, John shares his excitement for the upcoming Justin Timberlake concert, and Josh teaches us what “Superb Owl” means. They eventually get around to talking about Super Bowl commercials, too. How can you lea... Read more →

  • Pricing Deposits
    Pricing Deposits
    Play
    Published: 18 Jan 2018 Duration: 33:15
    The Price is Right might be a game show, but in the world of banking, pricing your deposits correctly can make or break your ability to fund loans at lower costs. How do you get your price right? In this podcast, John and Josh attempt to di... Read more →
    The Price is Right might be a game show, but in the world of banking, pricing your deposits correctly can make or break your ability to fund loans at lower costs. How do you get your price right? In this podcast, John and Josh attempt to di... Read more →

  • Appropriate Content
    Appropriate Content
    Play
    Published: 28 Dec 2017 Duration: 36:11
    Listen in on the last Marketing Money Podcast of 2017. John and Josh sit down with Carey Rome and Lisa Beck of Cypress Resources to discuss the real-world challenges of content creation within each channel.
    Listen in on the last Marketing Money Podcast of 2017. John and Josh sit down with Carey Rome and Lisa Beck of Cypress Resources to discuss the real-world challenges of content creation within each channel.

  • Convert Your Content
    Convert Your Content
    Play
    Published: 14 Dec 2017 Duration: 34:00
    Although content is the current power word in today’s marketing vernacular, even the most creative and amazing content producers lose if they cannot convert it into business. Herein lies one of the most difficult aspects of marketing and sa... Read more →
    Although content is the current power word in today’s marketing vernacular, even the most creative and amazing content producers lose if they cannot convert it into business. Herein lies one of the most difficult aspects of marketing and sa... Read more →

  • Compliance in Social Media
    Compliance in Social Media
    Play
    Published: 30 Nov 2017 Duration: 40:31
    In the financial service industry, there are often fears surrounding social media participation. Many of those fears are driven by compliance related issues, along with an inability to create relevant and attractive content. In this edition... Read more →
    In the financial service industry, there are often fears surrounding social media participation. Many of those fears are driven by compliance related issues, along with an inability to create relevant and attractive content. In this edition... Read more →

  • Social Media Marketing
    Social Media Marketing
    Play
    Published: 9 Nov 2017 Duration: 25:19
    Social Media might as well be traditional media now. If you’re not on social media, you are probably missing crucial channels in your marketing mix. If you are on social media, how do you know you’re successful? In this episode of Marketing... Read more →
    Social Media might as well be traditional media now. If you’re not on social media, you are probably missing crucial channels in your marketing mix. If you are on social media, how do you know you’re successful? In this episode of Marketing... Read more →

  • Messaging
    Messaging
    Play
    Published: 26 Oct 2017 Duration: 26:25
    When communicating with clients or prospects, delivering the proper message can make or break your success. Too many financial institutions lose their message by promoting products and self-serving events (it’s our 77th birthday!) that do n... Read more →
    When communicating with clients or prospects, delivering the proper message can make or break your success. Too many financial institutions lose their message by promoting products and self-serving events (it’s our 77th birthday!) that do n... Read more →

  • Cryptocurrency in the Micro-Corporate Economy
    Cryptocurrency in the Micro-Corporate Economy
    Play
    Published: 12 Oct 2017 Duration: 08:39
    Cryptocurrency and the blockchain infrastructure it carries leaves many bankers scratching their heads. Will it be a disruptive replacement for wire transfers, currency and payments? Will it be adopted to varying degrees and become a more a... Read more →
    Cryptocurrency and the blockchain infrastructure it carries leaves many bankers scratching their heads. Will it be a disruptive replacement for wire transfers, currency and payments? Will it be adopted to varying degrees and become a more a... Read more →

  • 2017 ABA Bank Marketing Conference Recap
    2017 ABA Bank Marketing Conference Recap
    Play
    Published: 28 Sep 2017 Duration: 10:14
    The 2017 ABA Bank Marketing Conference was a fun-filled four days of learning and networking. Listen as John and Josh talk about their biggest takeaways and why you should sign up for the 2018 ABA Bank Marketing Conference in Baltimore.
    The 2017 ABA Bank Marketing Conference was a fun-filled four days of learning and networking. Listen as John and Josh talk about their biggest takeaways and why you should sign up for the 2018 ABA Bank Marketing Conference in Baltimore.

  • Bank Marketing Automation
    Bank Marketing Automation
    Play
    Published: 7 Sep 2017 Duration: 23:52
    The “marketing whisperers” are always selling automation as an attempt to ease the ad request flow—ad lockers, auto-fill forms, pre-approved templates and much more. Often, what appears to simplify your marketing deliverables workflow actua... Read more →
    The “marketing whisperers” are always selling automation as an attempt to ease the ad request flow—ad lockers, auto-fill forms, pre-approved templates and much more. Often, what appears to simplify your marketing deliverables workflow actua... Read more →

  • Artificial Intelligence
    Artificial Intelligence
    Play
    Published: 24 Aug 2017 Duration: 23:34
    AI was a menace on the court, but will “it” be a disruptive menace to the digital banking experience? In this podcast, John Oxford and Josh Mabus talk about the implementation of Artificial Intelligence, or AI, and it’s potential impact on ... Read more →
    AI was a menace on the court, but will “it” be a disruptive menace to the digital banking experience? In this podcast, John Oxford and Josh Mabus talk about the implementation of Artificial Intelligence, or AI, and it’s potential impact on ... Read more →

  • Rebranding
    Rebranding
    Play
    Published: 10 Aug 2017 Duration: 27:58
    Ready for a change? How do you know when it’s time for a rebrand, rename or new tagline? While every bank is different, changing your mark is a major decision with many variables to consider. In this episode of the Marketing Money Podcast, ... Read more →
    Ready for a change? How do you know when it’s time for a rebrand, rename or new tagline? While every bank is different, changing your mark is a major decision with many variables to consider. In this episode of the Marketing Money Podcast, ... Read more →

  • Crisis Communication
    Crisis Communication
    Play
    Published: 27 Jul 2017 Duration: 24:11
    Our Brand is Crisis is a 2015 movie that is hopefully not the internal tagline of your bank and marketing department. As marketers, there are hair-on-fire days, and then there are true crises – a major security breach, a bad act by an emplo... Read more →
    Our Brand is Crisis is a 2015 movie that is hopefully not the internal tagline of your bank and marketing department. As marketers, there are hair-on-fire days, and then there are true crises – a major security breach, a bad act by an emplo... Read more →

  • 2017 ABA Bank Marketing Conference Preview
    2017 ABA Bank Marketing Conference Preview
    Play
    Published: 12 Jul 2017 Duration: 33:38
    This September, the Big Conference is going to the Big Easy! In this Marketing Money Podcast, John Oxford and Josh Mabus review the schedule and hot marketing topics presented September 24-26 during the annual ABA Bank Marketing Conference.... Read more →
    This September, the Big Conference is going to the Big Easy! In this Marketing Money Podcast, John Oxford and Josh Mabus review the schedule and hot marketing topics presented September 24-26 during the annual ABA Bank Marketing Conference.... Read more →

  • Interviews
    Interviews
    Play
    Published: 29 Jun 2017 Duration: 38:47
    Interviewing for a marketing position can be challenging for potential new employees and employers alike. If you’re an employer looking for good content, can the potential new employee write? For digital platforms, can they create in the ap... Read more →
    Interviewing for a marketing position can be challenging for potential new employees and employers alike. If you’re an employer looking for good content, can the potential new employee write? For digital platforms, can they create in the ap... Read more →

  • Content is King
    Content is King
    Play
    Published: 14 Jun 2017 Duration: 28:14
    In the world of marketing and advertising, Content is KING. Not only is quality content important to engage your current audience, it’s vital to expanding your reach. In this episode of the Marketing Money Podcast, John and Josh talk about ... Read more →
    In the world of marketing and advertising, Content is KING. Not only is quality content important to engage your current audience, it’s vital to expanding your reach. In this episode of the Marketing Money Podcast, John and Josh talk about ... Read more →

  • Small Business
    Small Business
    Play
    Published: 1 Jun 2017 Duration: 22:23
    To the small business owner, there is no such thing as small business. That should be the same mindset for banks serving small business clients. So if you are a bank looking to market your products and services to small business clientele, ... Read more →
    To the small business owner, there is no such thing as small business. That should be the same mindset for banks serving small business clients. So if you are a bank looking to market your products and services to small business clientele, ... Read more →

Related

Accelerating Entrepreneurial Success (Video) with John Bowen

by John Bowen offers Strategic Coaching for Entrepreneurs who want to grow their business through life-changing interviews with Dan Sullivan, Peter Diamandis, Joe Polish, Bo Eason, Ned Hallowell, John Jantch, Jeff Walker and many more.

You University | The Personal Branding Podcast

by Michael Peggs: Online Entrepreneur, Business Strategist, Blogger and Chief Branding Officer

The Sales Whisperer®, Wes Schaeffer, Hosts The Sales Podcast

by Wes Schaeffer chats with Entrepreneurs Michael Hyatt, John Lee Dumas, & Pat Flynn with inspiration from Tom Hopkins, Zig Ziglar, & Sandler Sales. If Dan Kennedy had a podcast, this would probably be it.

Marketing Access Pass | Web Marketing | Work From Home | Digital Marketer | Personal Branding

by Anthony Tran, Web Marketing, Work From Home, Digital Marketer, Twitter, Pinterest, Facebook, LinkedIn, email marketing, list building, personal branding, podcasting tips, WordPress websites, ecommerce, offline marketing, make money online