Marketing Draft

by Chris Eggleston

Marketing Draft
  • Language: eng
  • Episodes: 9
  • Last: 29 Jul 2016
The Marketing Draft podcast is all about Growth Hacking your business. Each episode presents an experiment you can attempt across your marketing and product development to identify the most effective, efficient ways to grow a business. Tune into this podcast to find the unique experiments that will uncover the paths to your success.

Episodes (9)

  • Episode 011 - Are You Building an Army of Users?
    Episode 011 - Are You Building an Army of Users?
    Play
    Published: 29 Jul 2016 Duration: 25:05
    In this episode, I discuss the meaning of growth hacking and how companies like Mailbox and Hotmail used growth hacking to build an army of users who caused a viral growth. And I'll explain why Microsoft was willing to pay $400m for Hotmail... Read more →
    In this episode, I discuss the meaning of growth hacking and how companies like Mailbox and Hotmail used growth hacking to build an army of users who caused a viral growth. And I'll explain why Microsoft was willing to pay $400m for Hotmail... Read more →

  • Episode 010 - The Psychology of the 'No Webinar Replay'
    Episode 010 - The Psychology of the 'No Webinar Replay'
    Play
    Published: 23 Jul 2016 Duration: 18:48
    People expect there to be a replay. In fact, they're almost counting on it. Which is why they don't bother to show up to the scheduled time of your webinar. So what if you didn't offer replays and used that to create urgency and scarcity to... Read more →
    People expect there to be a replay. In fact, they're almost counting on it. Which is why they don't bother to show up to the scheduled time of your webinar. So what if you didn't offer replays and used that to create urgency and scarcity to... Read more →

  • Episode 009 - OpenSource Your Expertise
    Episode 009 - OpenSource Your Expertise
    Play
    Published: 23 Jul 2016 Duration: 11:05
    This will prove to be the leading factor in the growth of your business no matter what industry, product and/or service you provide. If you can figure out how to work this into your business, you'll see massive increase in new business and ... Read more →
    This will prove to be the leading factor in the growth of your business no matter what industry, product and/or service you provide. If you can figure out how to work this into your business, you'll see massive increase in new business and ... Read more →

  • Episode 008 - Your Bonus Offers Can't Be Crap
    Episode 008 - Your Bonus Offers Can't Be Crap
    Play
    Published: 23 Jul 2016 Duration: 15:45
    Sometimes people buy the product you're promoting because they're more interested in the bonuses so if you're going to offer them you've got to make them AWESOME. I'll share a recent experience I had, total bonus delivery failure!
    Sometimes people buy the product you're promoting because they're more interested in the bonuses so if you're going to offer them you've got to make them AWESOME. I'll share a recent experience I had, total bonus delivery failure!

  • Episode 007 – Hack Your Branding
    Episode 007 – Hack Your Branding
    Play
    Published: 8 Jul 2016 Duration: 19:43
    In this episode, I'll discuss why branding is important, and provide two simple hacks you can use to make sure you get this right, the first time.
    In this episode, I'll discuss why branding is important, and provide two simple hacks you can use to make sure you get this right, the first time.

  • Episode 006 – Killer Strategy for Repurposing Your Content
    Episode 006 – Killer Strategy for Repurposing Your Content
    Play
    Published: 7 Jul 2016 Duration: 20:16
    A good content marketing strategy isn't just about creating a ton of great content. A largely overlooked technique is repurposing your content. I share a simple strategy that we've been using to get huge results! Listen in now!
    A good content marketing strategy isn't just about creating a ton of great content. A largely overlooked technique is repurposing your content. I share a simple strategy that we've been using to get huge results! Listen in now!

  • Episode 003 – Building Communities
    Episode 003 – Building Communities
    Play
    Published: 5 Jul 2016 Duration: 15:47
    In this episode of Marketing Draft I introduce a powerful concept of building a compensated community, and how you can do it with your business.
    In this episode of Marketing Draft I introduce a powerful concept of building a compensated community, and how you can do it with your business.

  • Episode 005 – You're Afraid to Press Publish? WHAT?!
    Episode 005 – You're Afraid to Press Publish? WHAT?!
    Play
    Published: 5 Jul 2016 Duration: 18:12
    I hear this more often than I'd like. "I'm too afraid to publish my content, what if people don't like it?" In this episode, I discuss the importance of sharing your content, how to get started and how to find the right medium for your voic... Read more →
    I hear this more often than I'd like. "I'm too afraid to publish my content, what if people don't like it?" In this episode, I discuss the importance of sharing your content, how to get started and how to find the right medium for your voic... Read more →

  • Episode 004 – Hack Your On-Page SEO
    Episode 004 – Hack Your On-Page SEO
    Play
    Published: 4 Jul 2016 Duration: 24:04
    You don't have to be an SEO pro to figure out how to make your on-page SEO better and get better ranking in Google. You don't need to spend hours reading and studying the topic. Just listen in to this episode and I'll share a simple hack an... Read more →
    You don't have to be an SEO pro to figure out how to make your on-page SEO better and get better ranking in Google. You don't need to spend hours reading and studying the topic. Just listen in to this episode and I'll share a simple hack an... Read more →

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