Marketing A Go Go
  • Language: eng
  • Episodes: 13
  • Last: 17 Aug 2017
Marketing A Go Go is the podcast dedicated to the next generation of marketing. Hosted by Peter Malick CEO of Inbound Audio Video, we aspire to make marketing accessible to the Pro audio, Video, Software, and Musical Instruments industires. We want you to be informed, and feature news you need to know, and guests who face the daily challenges of getting heard in a fast changing and noisy world.

Episodes (13)

  • The future of retail with Doug Stephens [013]
    The future of retail with Doug Stephens [013]
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    Published: 17 Aug 2017 Duration: 17:07
    Author and presented Doug Stephens joins Marketing A Go Go for a chat at Summer NAMM in Nashville, Tennessee. Doug Stephens, The Retail Prophet, was the featured keynote speaker at Summer NAMM. His latest book Reengineering Retail is a 360 ... Read more →
    Author and presented Doug Stephens joins Marketing A Go Go for a chat at Summer NAMM in Nashville, Tennessee. Doug Stephens, The Retail Prophet, was the featured keynote speaker at Summer NAMM. His latest book Reengineering Retail is a 360 ... Read more →

  • We're back! The shortest episode ever.
    We're back! The shortest episode ever.
    Play
    Published: 8 Aug 2017 Duration: 06:49
    Marketing A Go Go is back and hyper focused on our world. What world is that? The world of marketing as it relates to the Pro Audio, Video, Software, and Musical Instruments industries. Glad you asked. Listen in and we lay out the road forw... Read more →
    Marketing A Go Go is back and hyper focused on our world. What world is that? The world of marketing as it relates to the Pro Audio, Video, Software, and Musical Instruments industries. Glad you asked. Listen in and we lay out the road forw... Read more →

  • Relationship marketing with Bridget Willard [#011]
    Relationship marketing with Bridget Willard [#011]
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    Published: 11 May 2017 Duration: 18:27
    Bridget Willard has carved herself a respectable career in social media. As the Marketing Manager for Give (givewp.com), she is known within the WordPress community - and beyond - for her social media expertise and community involvement. Wh... Read more →
    Bridget Willard has carved herself a respectable career in social media. As the Marketing Manager for Give (givewp.com), she is known within the WordPress community - and beyond - for her social media expertise and community involvement. Wh... Read more →

  • Marketing automation and buying a recording console! [#010]
    Marketing automation and buying a recording console! [#010]
    Play
    Published: 3 May 2017 Duration: 23:04
    Back from the NAB Show in Las Vegas, Peter talks about some of the show's highlights. Hint: Software. Scott and Peter discuss a real life marketing automation case study. Well, it's almost real life. The use case is a friend who is building... Read more →
    Back from the NAB Show in Las Vegas, Peter talks about some of the show's highlights. Hint: Software. Scott and Peter discuss a real life marketing automation case study. Well, it's almost real life. The use case is a friend who is building... Read more →

  • Can paid ads be inbound marketing? [#009]
    Can paid ads be inbound marketing? [#009]
    Play
    Published: 27 Apr 2017 Duration: 23:31
    Welcome to Marketing A Go Go episode #9! Peter and Scott discuss the NAB Show in Las Vegas, the 140 year old music retailer JW Pepper, and Inbound Marketing. Can paid advertising be considered inbound marketing? Remarketing and Pay Per Clic... Read more →
    Welcome to Marketing A Go Go episode #9! Peter and Scott discuss the NAB Show in Las Vegas, the 140 year old music retailer JW Pepper, and Inbound Marketing. Can paid advertising be considered inbound marketing? Remarketing and Pay Per Clic... Read more →

  • Going beyond email marketing [#008]
    Going beyond email marketing [#008]
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    Published: 19 Apr 2017 Duration: 16:56
    Email marketing has become an extremely sophisticated marketing tool. New features from providers like Mailchimp offer functionality that could cost thousands of dollars just months ago. In this episode Scott and Peter discuss the email mar... Read more →
    Email marketing has become an extremely sophisticated marketing tool. New features from providers like Mailchimp offer functionality that could cost thousands of dollars just months ago. In this episode Scott and Peter discuss the email mar... Read more →

  • Podcasting, Yoga, and Emergency Excitement with Elsie Escobar [#007]
    Podcasting, Yoga, and Emergency Excitement with Elsie Escobar [#007]
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    Published: 12 Apr 2017 Duration: 31:13
    Peter and Scott welcome Libsyn's Community Relations Manager, Elsie Escobar, to the podcast. Elsie is truly a podcasting pioneer, having begun Elsie's Yoga Class podcast in 2006. Over 10 years later the podcast has amassed a stunning 5 mill... Read more →
    Peter and Scott welcome Libsyn's Community Relations Manager, Elsie Escobar, to the podcast. Elsie is truly a podcasting pioneer, having begun Elsie's Yoga Class podcast in 2006. Over 10 years later the podcast has amassed a stunning 5 mill... Read more →

  • Living proof of content marketing at work [#006]
    Living proof of content marketing at work [#006]
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    Published: 16 Mar 2017 Duration: 28:58
    We are joined in this episode by the host of Matt Report. WordPress Expert, marketer, and agency owner Matt Medeiros join Peter and Scott in the sixth episode of Marketing A Go Go. Matt Medeiros grew up in and around his family's Mazda deal... Read more →
    We are joined in this episode by the host of Matt Report. WordPress Expert, marketer, and agency owner Matt Medeiros join Peter and Scott in the sixth episode of Marketing A Go Go. Matt Medeiros grew up in and around his family's Mazda deal... Read more →

  • Building Trust with Your Visitors [#005]
    Building Trust with Your Visitors [#005]
    Play
    Published: 8 Mar 2017 Duration: 18:19
    This week Peter and Scott continue their series that is best described as Inbound Marketing 101.  You have been successful in getting a total stranger to visit your site. What's even better is that this stranger is a potential customer, and... Read more →
    This week Peter and Scott continue their series that is best described as Inbound Marketing 101.  You have been successful in getting a total stranger to visit your site. What's even better is that this stranger is a potential customer, and... Read more →

  • Where the Inbound Marketing Journey Begins [#004]
    Where the Inbound Marketing Journey Begins [#004]
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    Published: 1 Mar 2017 Duration: 20:13
    This week we discuss what the beginning of an Inbound Marketing program looks like. The foundation of a successful campaign starts with content. To be more specific, rich, valuable content - information that your target market will find val... Read more →
    This week we discuss what the beginning of an Inbound Marketing program looks like. The foundation of a successful campaign starts with content. To be more specific, rich, valuable content - information that your target market will find val... Read more →

  • What is inbound marketing? [#003]
    What is inbound marketing? [#003]
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    Published: 22 Feb 2017 Duration: 30:55
    This week, Peter and Scott discuss their visit to the 2017 NAMM Show, the National Association of Music Manufacturers conference that is held in Anaheim, California each January.  What is Inbound Marketing? Beyond the visit to NAMM, the pod... Read more →
    This week, Peter and Scott discuss their visit to the 2017 NAMM Show, the National Association of Music Manufacturers conference that is held in Anaheim, California each January.  What is Inbound Marketing? Beyond the visit to NAMM, the pod... Read more →

  • Find your marketing head start [#002]
    Find your marketing head start [#002]
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    Published: 17 Feb 2017 Duration: 23:11
    In this episode Peter and Scott discuss ways that you can build credibility, focus, and visibility for your website. It is easy to get online, and it is often hard to craft a message that engages your visitors.  This episode focuses on find... Read more →
    In this episode Peter and Scott discuss ways that you can build credibility, focus, and visibility for your website. It is easy to get online, and it is often hard to craft a message that engages your visitors.  This episode focuses on find... Read more →

  • Making the internet work for your business [#001]
    Making the internet work for your business [#001]
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    Published: 8 Feb 2017 Duration: 24:04
    Welcome to Marketing A Go Go. We are your hosts, Scott Buscemi and Peter Malick and we co-founded Lumen Foundry. Our company bills itself as a Next Generation Web Development and Marketing agency, and that is to say that our mission is to p... Read more →
    Welcome to Marketing A Go Go. We are your hosts, Scott Buscemi and Peter Malick and we co-founded Lumen Foundry. Our company bills itself as a Next Generation Web Development and Marketing agency, and that is to say that our mission is to p... Read more →