Manufacturing Marketing Course

by Bruce McDuffee

Manufacturing Marketing Course
  • Language: eng
  • Episodes: 13
  • Last: 19 Jun 2017
There is a huge opportunity awaiting manufacturers to grow their businesses and gain market share. Learn how in this free 12 lesson course. Each lesson is between 15 and 25 minutes long. The 12 lessons walk you through the reasoning, strategy and tactics for the New Way to Market for Manufacturing.

Episodes (13)

  • Why 'The New Way to Market' Interview
    Why 'The New Way to Market' Interview
    Play
    Published: 19 Jun 2017 Duration: 03:38
    Bruce shares why he chose to help manufacturers with a new way to market.
    Bruce shares why he chose to help manufacturers with a new way to market.

  • MM12 - First Movers Win
    MM12 - First Movers Win
    Play
    Published: 26 Mar 2016 Duration: 14:58
    The new way to market works extremely well. Yes, it takes some time, but as soon as your competitors see it working, they will follow. Starting now, today, will give you 2 to 3 years of market advantage over your competition.
    The new way to market works extremely well. Yes, it takes some time, but as soon as your competitors see it working, they will follow. Starting now, today, will give you 2 to 3 years of market advantage over your competition.

  • MM11 - Ramping up After the Pilot
    MM11 - Ramping up After the Pilot
    Play
    Published: 26 Mar 2016 Duration: 14:47
    If you run your pilot program as we describe in the New Way to Market, it will be successful. Be ready to expand the concept which will advance the practice of marketing at your manufacturing firm.
    If you run your pilot program as we describe in the New Way to Market, it will be successful. Be ready to expand the concept which will advance the practice of marketing at your manufacturing firm.

  • MM10 - The eNewsletter as a Pilot Program
    MM10 - The eNewsletter as a Pilot Program
    Play
    Published: 26 Mar 2016 Duration: 19:40
    eNewsletters that are subscription based make excellent pilot programs. It takes a little longer to prove the concept, but they deliver the critical success factors.
    eNewsletters that are subscription based make excellent pilot programs. It takes a little longer to prove the concept, but they deliver the critical success factors.

  • MM9 - Webinars as a Pilot Program
    MM9 - Webinars as a Pilot Program
    Play
    Published: 26 Mar 2016 Duration: 15:10
    Webinars that are educational are fantastic tactics for a pilot program. Learn how to set up a webinar to prove the new way of marketing works for your firm.
    Webinars that are educational are fantastic tactics for a pilot program. Learn how to set up a webinar to prove the new way of marketing works for your firm.

  • MM8 - The Pilot Program
    MM8 - The Pilot Program
    Play
    Published: 26 Mar 2016 Duration: 15:29
    Use a pilot program to demonstrate the power of the new way to market for manufacturing. Pilot programs must show numbers, collect contact information and deliver leads to the sales pipeline.
    Use a pilot program to demonstrate the power of the new way to market for manufacturing. Pilot programs must show numbers, collect contact information and deliver leads to the sales pipeline.

  • MM7 - New Way Marketing Technology
    MM7 - New Way Marketing Technology
    Play
    Published: 26 Mar 2016 Duration: 18:23
    Learn about the basic technology required to get started with your new way of marketing in your manufacturing company.
    Learn about the basic technology required to get started with your new way of marketing in your manufacturing company.

  • MM6 - Audience Facing Mission Statement
    MM6 - Audience Facing Mission Statement
    Play
    Published: 26 Mar 2016 Duration: 11:47
    The audience facing mission statement is your compass, your guiding light, your north star. Use it to stay true to your audience facing mission.
    The audience facing mission statement is your compass, your guiding light, your north star. Use it to stay true to your audience facing mission.

  • MM5 - Find Your Sweet Spot of Engagement
    MM5 - Find Your Sweet Spot of Engagement
    Play
    Published: 26 Mar 2016 Duration: 17:25
    The intersection of the target audience pain point and the firm's expertise is the sweet spot.
    The intersection of the target audience pain point and the firm's expertise is the sweet spot.

  • MM4 - Stop Pitching Products for Engagement
    MM4 - Stop Pitching Products for Engagement
    Play
    Published: 26 Mar 2016 Duration: 17:40
    Pitching products to engage at the top of the funnel doesn't work anymore. Learn how to engage with knowledge and education.
    Pitching products to engage at the top of the funnel doesn't work anymore. Learn how to engage with knowledge and education.

  • MM3 - Marketing Plan - Part 2
    MM3 - Marketing Plan - Part 2
    Play
    Published: 26 Mar 2016 Duration: 20:36
    Make sure your manufacturing marketing plan is complete including financial data, measurement and control, and a review period.
    Make sure your manufacturing marketing plan is complete including financial data, measurement and control, and a review period.

  • MM2 - Marketing Plan - Part 1
    MM2 - Marketing Plan - Part 1
    Play
    Published: 26 Mar 2016 Duration: 20:06
    The marketing plan is critically important to successfully implementing the New Way to Market for Manufacturing
    The marketing plan is critically important to successfully implementing the New Way to Market for Manufacturing

  • MM1 - The Huge Opportunity
    MM1 - The Huge Opportunity
    Play
    Published: 26 Mar 2016 Duration: 15:22
    In lesson 1, we discuss why the New Way to Market for manufacturers is critical for growing a manufacturing business.
    In lesson 1, we discuss why the New Way to Market for manufacturers is critical for growing a manufacturing business.

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