Life Sciences Thought Leadership One-to-One

by Doris J. Gilman, Be Seen. Be Heard. Inc.

Life Sciences Thought Leadership One-to-One
  • Language: eng
  • Episodes: 2
  • Last: 5 Jun 2007
This podcast narrates slides from a presentation given at the 2007 New York Biotechnology Association Annual Meeting, titled "Perfect Together: One-to-One Media and the New Media, the Marketing Mix for Growing Life Sciences Businesses." The Perfect Together PDF accompanies the podcast and can be viewed or downloaded from the blog.

Episodes (2)

  • Perfect Together: One-to-One and New Media
    Perfect Together: One-to-One and New Media
    Play
    Published: 5 Jun 2007 Duration: n/a
    This slideshow was presented at the 2007 New York Biotechnology Association Annual Meeting. Open the PDF and listen along to my comments for the slides on the podcast. Please feel free to distribute the blog link to your staff and co... Read more →
    This slideshow was presented at the 2007 New York Biotechnology Association Annual Meeting. Open the PDF and listen along to my comments for the slides on the podcast. Please feel free to distribute the blog link to your staff and co... Read more →

  • A Podcast Is Not an Ad. So Tell Your Story
    A Podcast Is Not an Ad. So Tell Your Story
    Play
    Published: 7 Mar 2007 Duration: n/a
    Doris J. Gilman The podcast format allows you to tell your story, complete with a setting, plot, and characters. If you think of your podcast as a story, you have a starting point, from which you can make a case study come alive fo... Read more →
    Doris J. Gilman The podcast format allows you to tell your story, complete with a setting, plot, and characters. If you think of your podcast as a story, you have a starting point, from which you can make a case study come alive fo... Read more →