A short, no BS weekly talk about the realities of running a Massage Therapy practice - or any health, wellness or fitness business, really! You’ve probably got great hands-on skills and work well with your clients one-on-one. Most of you have that stuff down. But it’s the stuff "beyond the massage table", beyond the treatment room, office or studio, that you might need advice on. How do you run your business and make it a success while still having time for the rest of your life? What’s marketing all about? Should you be using social media? How do you save money for vacations, tax time, and the rest of your life when your income is unpredictable? What do you do when a client is unhappy with your treatment? That's just some of the topics we talk about! So grab a cup of your favourite beverage and let's dive right in.
Episodes (69)
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Episode 69 // The Problem With Copying Other Businesses
Episode 69 // The Problem With Copying Other Businesses
Published: 12 Mar 2018 Duration: 21:13When working on our businesses, whether it's setting fees, creating a website, or deciding what services to offer, we tend to look to others for guidance. While that's not a bad thing to get you started, sometimes we end up just copying the... Read more →When working on our businesses, whether it's setting fees, creating a website, or deciding what services to offer, we tend to look to others for guidance. While that's not a bad thing to get you started, sometimes we end up just copying the... Read more →
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Episode 68 // If You Build It...
Episode 68 // If You Build It...
Published: 5 Mar 2018 Duration: 16:29Because we work in healthcare or wellness we assume that because everyone needs our services, we're going to be successful. It's just a given, right? Well... that's not really true. If you build it, will they actually come? This episode ta... Read more →Because we work in healthcare or wellness we assume that because everyone needs our services, we're going to be successful. It's just a given, right? Well... that's not really true. If you build it, will they actually come? This episode ta... Read more →
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Episode 67 // Focus On One Thing
Episode 67 // Focus On One Thing
Published: 26 Feb 2018 Duration: 16:41Ever feel overwhelmed by marketing? Feel like there's no way you're going to be able to keep up with all the various options like social media, blogs, email newsletters and everything else? Well, there is a solution: focus on one thing. Of ... Read more →Ever feel overwhelmed by marketing? Feel like there's no way you're going to be able to keep up with all the various options like social media, blogs, email newsletters and everything else? Well, there is a solution: focus on one thing. Of ... Read more →
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Episode 66 // Tax time tips for health and wellness businesses
Episode 66 // Tax time tips for health and wellness businesses
Published: 20 Feb 2018 Duration: 32:03Love tax time? Ok, me neither! But there are ways to make it a little less stressful! Today I'm talking about three tips I have to make tax time a bit easier.Love tax time? Ok, me neither! But there are ways to make it a little less stressful! Today I'm talking about three tips I have to make tax time a bit easier.
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Episode 65 // It's Ok To Stay Small
Episode 65 // It's Ok To Stay Small
Published: 12 Feb 2018 Duration: 16:01It seems every day there is a new business article out there about how in order to be successful you need to grow your business. Let's talk about why it's perfectly ok to stay small! You don't need a big clinic or studio in order to be succ... Read more →It seems every day there is a new business article out there about how in order to be successful you need to grow your business. Let's talk about why it's perfectly ok to stay small! You don't need a big clinic or studio in order to be succ... Read more →
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Episode 64 // One big mistake health and wellness entrepreneurs make
Episode 64 // One big mistake health and wellness entrepreneurs make
Published: 5 Feb 2018 Duration: 19:43A common thing I see people working in health, wellness and fitness doing is selling their services as preventing something from happening. Here's why that usually doesn't work, and how to shift your message so it does.A common thing I see people working in health, wellness and fitness doing is selling their services as preventing something from happening. Here's why that usually doesn't work, and how to shift your message so it does.
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Episode 63 // Bonusode!
Episode 63 // Bonusode!
Published: 24 Jan 2018 Duration: 19:32Just a little bonus episode to bring us into 2018! Today I talk about what episodes were my most popular of 2017 and give you a bit of an overview of where we're headed for 2018 with the podcast.Just a little bonus episode to bring us into 2018! Today I talk about what episodes were my most popular of 2017 and give you a bit of an overview of where we're headed for 2018 with the podcast.
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Episode 62 // Doing our best work starts with us
Episode 62 // Doing our best work starts with us
Published: 27 Nov 2017 Duration: 18:25At this busy time of year, we tend to get very focused on what we're doing for others. Life is very busy and so is work! But something to consider is how this business is effecting our ability to do good work. And that's what I'm talking ab... Read more →At this busy time of year, we tend to get very focused on what we're doing for others. Life is very busy and so is work! But something to consider is how this business is effecting our ability to do good work. And that's what I'm talking ab... Read more →
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Episode 61 // Online Ranting (Leads To No Good)
Episode 61 // Online Ranting (Leads To No Good)
Published: 20 Nov 2017 Duration: 16:23It's great to be passionate about what you do and how it can help others. But when you start to get defensive and angry about others who do work similar to yours, it can take you down a rabbit hole you really don't want to go down. Today I'... Read more →It's great to be passionate about what you do and how it can help others. But when you start to get defensive and angry about others who do work similar to yours, it can take you down a rabbit hole you really don't want to go down. Today I'... Read more →
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Episode 60 // Holiday Marketing for Health & Fitness 2017
Episode 60 // Holiday Marketing for Health & Fitness 2017
Published: 13 Nov 2017 Duration: 28:35It's that time of year again - time to start getting your holiday promotions, social media posts, newsletters and other marketing ideas ready to go. In this episode I give you some ideas to get you started, and also talk about why it's impo... Read more →It's that time of year again - time to start getting your holiday promotions, social media posts, newsletters and other marketing ideas ready to go. In this episode I give you some ideas to get you started, and also talk about why it's impo... Read more →
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Episode 59 // Who is taking the risk?
Episode 59 // Who is taking the risk?
Published: 6 Nov 2017 Duration: 18:21Risk in business is something really important to consider. It's also something many massage therapists aren't really aware of. Let's talk about that, and how it factors in with how much you're being compensated (percent split or otherwise)... Read more →Risk in business is something really important to consider. It's also something many massage therapists aren't really aware of. Let's talk about that, and how it factors in with how much you're being compensated (percent split or otherwise)... Read more →
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Episode 58 // Let me clear something up about marketing
Episode 58 // Let me clear something up about marketing
Published: 30 Oct 2017 Duration: 14:10There's a general misconception when it comes to marketing. That is, that you only have to do it when you aren't busy or don't have many clients. Let's talk about that this week, and why marketing is important for cultivating relationships ... Read more →There's a general misconception when it comes to marketing. That is, that you only have to do it when you aren't busy or don't have many clients. Let's talk about that this week, and why marketing is important for cultivating relationships ... Read more →
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Episode 57 // Ten Things I Wish I'd Known When I First Started My Practice!
Episode 57 // Ten Things I Wish I'd Known When I First Started My Practice!
Published: 23 Oct 2017 Duration: 30:37This week's episode is a brainstorm of 10 things I wish I had known before I started out as a solo massage practice owner. But really, most of this applies to any business in health, wellness and fitness!This week's episode is a brainstorm of 10 things I wish I had known before I started out as a solo massage practice owner. But really, most of this applies to any business in health, wellness and fitness!
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Episode 56 // Marketing Plans for Health and Fitness Businesses
Episode 56 // Marketing Plans for Health and Fitness Businesses
Published: 16 Oct 2017 Duration: 27:02It can feel a bit daunting to come up with a plan to do online marketing. How often should you post? What kinds of things should you post? How can you do that when you've got a lot of other things to do? Here's how to make it much more mana... Read more →It can feel a bit daunting to come up with a plan to do online marketing. How often should you post? What kinds of things should you post? How can you do that when you've got a lot of other things to do? Here's how to make it much more mana... Read more →
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Episode 55 // With Gratitude
Episode 55 // With Gratitude
Published: 9 Oct 2017 Duration: 09:48Just a little something about gratitude.Just a little something about gratitude.
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Episode 54 // Don't Be A Lone Wolf
Episode 54 // Don't Be A Lone Wolf
Published: 2 Oct 2017 Duration: 23:39As solo business people we tend to, well... stick to being solo! We tend to focus on DIY-ing things for our businesses. We tend to think, 'If ya want it done right, you gotta do it yourself!'. This all leads to us being isolated in our busi... Read more →As solo business people we tend to, well... stick to being solo! We tend to focus on DIY-ing things for our businesses. We tend to think, 'If ya want it done right, you gotta do it yourself!'. This all leads to us being isolated in our busi... Read more →
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Episode 53 // Should you switch careers within healthcare?
Episode 53 // Should you switch careers within healthcare?
Published: 25 Sep 2017 Duration: 34:19This is the second part of the 'should I get more education?' podcast. We're talking about whether or not you should switch careers within healthcare. It's really about knowing what you truly want for your career and life. Some food for tho... Read more →This is the second part of the 'should I get more education?' podcast. We're talking about whether or not you should switch careers within healthcare. It's really about knowing what you truly want for your career and life. Some food for tho... Read more →
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Episode 52 // Do you really need more education?
Episode 52 // Do you really need more education?
Published: 18 Sep 2017 Duration: 35:48There's a lot of talk here in Canada about whether or not Massage Therapy should be a degree program. And, there are a lot of people who feel they need to get a degree in order to do what they want with their life. So let's talk about that.... Read more →There's a lot of talk here in Canada about whether or not Massage Therapy should be a degree program. And, there are a lot of people who feel they need to get a degree in order to do what they want with their life. So let's talk about that.... Read more →
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Episode 51 // Let's talk contracts!
Episode 51 // Let's talk contracts!
Published: 11 Sep 2017 Duration: 45:40Some things in life you only really learn to do by doing them. Actually, I’d argue that most things in life are like that - there’s nothing like personal experience to guide us. So when it comes to contracts, most of us don’t have much expe... Read more →Some things in life you only really learn to do by doing them. Actually, I’d argue that most things in life are like that - there’s nothing like personal experience to guide us. So when it comes to contracts, most of us don’t have much expe... Read more →
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Episode 50 // Three Quick Wins for your Practice + Administrative Chat
Episode 50 // Three Quick Wins for your Practice + Administrative Chat
Published: 7 Aug 2017 Duration: 18:06Quick episode for y'all today! Here are three quick wins for your practice that will help you steer your career in the direction you want to go. Also, a few administrative notes on how this podcast will continue.Quick episode for y'all today! Here are three quick wins for your practice that will help you steer your career in the direction you want to go. Also, a few administrative notes on how this podcast will continue.
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