Lessons Learned in Marketing

by Phoenix Group

Lessons Learned in Marketing
  • Language: eng
  • Episodes: 51
  • Last: 5 Mar 2018
A weekly podcast talking to business owners and marketers about their experience and lessons learned. Real world answers to how business is dealing with today's marketing and advertising challenges.

Episodes (51)

  • LLM 51 Alison Murawksy—Remai Modern
    LLM 51 Alison Murawksy—Remai Modern
    Play
    Published: 5 Mar 2018 Duration: 29:45
    What's it like to open a major project for Saskatoon, Saskatchewan, and Canada?Alison Murawsky is Director of Marketing for the Remai Modern, and walks us through the opening and getting ready for a new operation.Alison shares the breadth o... Read more →
    What's it like to open a major project for Saskatoon, Saskatchewan, and Canada?Alison Murawsky is Director of Marketing for the Remai Modern, and walks us through the opening and getting ready for a new operation.Alison shares the breadth o... Read more →

  • LLM 50 Beverley Theresa - Grow your social media
    LLM 50 Beverley Theresa - Grow your social media
    Play
    Published: 23 Feb 2018 Duration: 32:54
    David reconnects with Beverley Theresa, a social media coach, speaker, and advisor. Beverley shares some things to look at and consider exploring for 2018, starting with micro-influencers.What are micro-influencers, why you might want to re... Read more →
    David reconnects with Beverley Theresa, a social media coach, speaker, and advisor. Beverley shares some things to look at and consider exploring for 2018, starting with micro-influencers.What are micro-influencers, why you might want to re... Read more →

  • LLM 49 Eric Dillon
    LLM 49 Eric Dillon
    Play
    Published: 7 Feb 2018 Duration: 33:38
    This week we welcome Eric Dillon, CEO of Conexus to the podcast.  Conexus is coming through a transformation, and Eric shares their bold new position. It's a perfect example of a brand finding a market position that is meaningful, ownable a... Read more →
    This week we welcome Eric Dillon, CEO of Conexus to the podcast.  Conexus is coming through a transformation, and Eric shares their bold new position. It's a perfect example of a brand finding a market position that is meaningful, ownable a... Read more →

  • LLM 48 Jennifer Urbanski
    LLM 48 Jennifer Urbanski
    Play
    Published: 22 Jan 2018 Duration: 31:26
    We connect up with Jennifer Urbanski from LinkedIn. It's a look back at highlights and lessons learned in 2017 and a look forward at what's coming from LinkedIn.Enjoy the conversation!
    We connect up with Jennifer Urbanski from LinkedIn. It's a look back at highlights and lessons learned in 2017 and a look forward at what's coming from LinkedIn.Enjoy the conversation!

  • LLM 47 Kristjan Hebert
    LLM 47 Kristjan Hebert
    Play
    Published: 13 Jan 2018 Duration: 26:57
    This week we hear from one of Saskatchewan's top ag minds. Kristjan farms 11,000 acres near Moosimin and is also a much sought-after speaker for his 5% rule. He shares his thoughts on progressive farming and business. We talk about how he w... Read more →
    This week we hear from one of Saskatchewan's top ag minds. Kristjan farms 11,000 acres near Moosimin and is also a much sought-after speaker for his 5% rule. He shares his thoughts on progressive farming and business. We talk about how he w... Read more →

  • LLM 46 Andy Mauro Automat.ai
    LLM 46 Andy Mauro Automat.ai
    Play
    Published: 3 Jan 2018 Duration: 38:44
    What is conversational marketing? And how is artificial intelligence opening this up to marketers? And why is better to talk to your customers, rather than just monitor them.Andy Mauro is the CEO of Automat.ai, a Montreal company applying a... Read more →
    What is conversational marketing? And how is artificial intelligence opening this up to marketers? And why is better to talk to your customers, rather than just monitor them.Andy Mauro is the CEO of Automat.ai, a Montreal company applying a... Read more →

  • LLM 45 Data For Good
    LLM 45 Data For Good
    Play
    Published: 15 Dec 2017 Duration: n/a
    This month Data for Good opened a new chapter in Regina. David talks with Canadian Data for Good founder Joy Robson, Calgary's Data for Good lead, Geoff Zakaib and Regina's founder Kevin Hayes.You'll hear about how Data for Good started, ho... Read more →
    This month Data for Good opened a new chapter in Regina. David talks with Canadian Data for Good founder Joy Robson, Calgary's Data for Good lead, Geoff Zakaib and Regina's founder Kevin Hayes.You'll hear about how Data for Good started, ho... Read more →

  • LLM 44 Nicole Siemens fix coffee and WESK
    LLM 44 Nicole Siemens fix coffee and WESK
    Play
    Published: 8 Dec 2017 Duration: n/a
    Meet Nicole Siemens. Entrepreneur, founder of fix coffee, a business advisor with Women Entrepreneurs Saskatchewan and board member for Saskatchewan Young Professionals and Entrepreneurs. We talk about starting a business from Nicole's firs... Read more →
    Meet Nicole Siemens. Entrepreneur, founder of fix coffee, a business advisor with Women Entrepreneurs Saskatchewan and board member for Saskatchewan Young Professionals and Entrepreneurs. We talk about starting a business from Nicole's firs... Read more →

  • LLM 43 Rick Lewchuk CNN Worldwide
    LLM 43 Rick Lewchuk CNN Worldwide
    Play
    Published: 22 Nov 2017 Duration: n/a
    Rick Lewchuk is Senior VP of Creative Marketing and Brand Standards for CNN Worldwide. Our conversation covers Rick's journey from North Battleford, Saskatchewan to the head of creative for CNN.Rick speaks about his philosophy around creati... Read more →
    Rick Lewchuk is Senior VP of Creative Marketing and Brand Standards for CNN Worldwide. Our conversation covers Rick's journey from North Battleford, Saskatchewan to the head of creative for CNN.Rick speaks about his philosophy around creati... Read more →

  • LLM 42 Cory Daubenfeld Sask Express
    LLM 42 Cory Daubenfeld Sask Express
    Play
    Published: 16 Nov 2017 Duration: n/a
    On this episode we talk rebranding with a non-profit. Saskatchewan Express is in the midst of a transition with Danny Balkwill taking over Artistic Direction from the legendary Carol Gay Bell.The transition provided the organization an oppo... Read more →
    On this episode we talk rebranding with a non-profit. Saskatchewan Express is in the midst of a transition with Danny Balkwill taking over Artistic Direction from the legendary Carol Gay Bell.The transition provided the organization an oppo... Read more →

  • LLM 41 Jasmine Gray Square One
    LLM 41 Jasmine Gray Square One
    Play
    Published: 7 Nov 2017 Duration: n/a
    This episode we talk start-ups with Jasmine Gray from Square One. This is a national business resource centre with local branches, so even if you're not from Regina, you can learn about Square One and its mission. From market research to ad... Read more →
    This episode we talk start-ups with Jasmine Gray from Square One. This is a national business resource centre with local branches, so even if you're not from Regina, you can learn about Square One and its mission. From market research to ad... Read more →

  • LLM 40 Gerry Krochak Country Thunder
    LLM 40 Gerry Krochak Country Thunder
    Play
    Published: 20 Oct 2017 Duration: n/a
    This week we're talking music with Gerry Krochak from Country Thunder music festivals. Gerry walks us through the name change, and we talk about the ins and outs of marketing a festival. There are 4 Country Thunder festivals now and Gerry n... Read more →
    This week we're talking music with Gerry Krochak from Country Thunder music festivals. Gerry walks us through the name change, and we talk about the ins and outs of marketing a festival. There are 4 Country Thunder festivals now and Gerry n... Read more →

  • LLM 39 Les Holmlund Tourism Saskatchewan
    LLM 39 Les Holmlund Tourism Saskatchewan
    Play
    Published: 10 Oct 2017 Duration: n/a
    Les Holmlund, Digital Marketing Consultant from Tourism Saskatchewan is David's guest this week on the podcast, Lessons Learned in Marketing. Tourism Saskatchewan is a leader in digital, and Les shares insights into what they do, how they m... Read more →
    Les Holmlund, Digital Marketing Consultant from Tourism Saskatchewan is David's guest this week on the podcast, Lessons Learned in Marketing. Tourism Saskatchewan is a leader in digital, and Les shares insights into what they do, how they m... Read more →

  • LLM 38 Nicholas Webb
    LLM 38 Nicholas Webb
    Play
    Published: 22 Sep 2017 Duration: n/a
    This week we revisit a conversation with Nicholas Webb.Nicholas noticed a number of years ago that brands were moving toward thoughtful innovation methods to invent better human experiences.He researched this for a number of years and it le... Read more →
    This week we revisit a conversation with Nicholas Webb.Nicholas noticed a number of years ago that brands were moving toward thoughtful innovation methods to invent better human experiences.He researched this for a number of years and it le... Read more →

  • LLM 37 Craig Zawada WMCZ Lawyers
    LLM 37 Craig Zawada WMCZ Lawyers
    Play
    Published: 15 Sep 2017 Duration: n/a
    This week another ABEX marketing award finalist joins David on the podcast. Craig Zawada is a partner and lawyer at WMCZ, where they're doing some very non-traditional legal firm advertising. You'll hear about the firm's philosophy and how ... Read more →
    This week another ABEX marketing award finalist joins David on the podcast. Craig Zawada is a partner and lawyer at WMCZ, where they're doing some very non-traditional legal firm advertising. You'll hear about the firm's philosophy and how ... Read more →

  • LLM 36 Darby Sieben, Yellow Pages Group
    LLM 36 Darby Sieben, Yellow Pages Group
    Play
    Published: 8 Sep 2017 Duration: n/a
    This week's podcast guest, Darby Sieben Vice-President Strategy and Partnerships with Yellow Pages.Yellow Pages are in a transformational moment — just like the businesses they serve — and Darby shares insights into not only thier move from... Read more →
    This week's podcast guest, Darby Sieben Vice-President Strategy and Partnerships with Yellow Pages.Yellow Pages are in a transformational moment — just like the businesses they serve — and Darby shares insights into not only thier move from... Read more →

  • LLM 35 Jessica Bonish North Ridge Developments
    LLM 35 Jessica Bonish North Ridge Developments
    Play
    Published: 25 Aug 2017 Duration: n/a
    This week we get a deep dive into marketing for residential developments. Jessica Bonish is Marketing Manager for North Ridge Development Corporation. North Ridge is a finalist for the 2017 ABEX Marketing Award.Jessica shares what North Rid... Read more →
    This week we get a deep dive into marketing for residential developments. Jessica Bonish is Marketing Manager for North Ridge Development Corporation. North Ridge is a finalist for the 2017 ABEX Marketing Award.Jessica shares what North Rid... Read more →

  • LLM 34 Rod Pederson Voice of the Riders
    LLM 34 Rod Pederson Voice of the Riders
    Play
    Published: 11 Aug 2017 Duration: n/a
    This week I welcome Rod Pederson to the podcast. You know Rod as the voice of the Saskatchewan Roughriders, but if you follow Rod on social channels you also know he is a master of content. He works hard to deliver value to his followers, e... Read more →
    This week I welcome Rod Pederson to the podcast. You know Rod as the voice of the Saskatchewan Roughriders, but if you follow Rod on social channels you also know he is a master of content. He works hard to deliver value to his followers, e... Read more →

  • LLM 33 Matt Fahlman, Offstreet App
    LLM 33 Matt Fahlman, Offstreet App
    Play
    Published: 3 Aug 2017 Duration: n/a
    Offstreet is a new app gaining traction in Saskatchewan, with a vision to grow nationally and internationally. The app was developed by Matt Fahlman and Kyle Smyth. Matt is my guest, talking about how the app came about, the challenges of r... Read more →
    Offstreet is a new app gaining traction in Saskatchewan, with a vision to grow nationally and internationally. The app was developed by Matt Fahlman and Kyle Smyth. Matt is my guest, talking about how the app came about, the challenges of r... Read more →

  • LLM 32 Beverley Theresa, Social Media Strategist
    LLM 32 Beverley Theresa, Social Media Strategist
    Play
    Published: 27 Jul 2017 Duration: n/a
    My guest this week is Beverley Theresa, a social media strategist, and consultant. Beverley is honest and straight forward. Her advice makes sense and helps you cut through the nonsense. We talk strategy, response times, channels and who ar... Read more →
    My guest this week is Beverley Theresa, a social media strategist, and consultant. Beverley is honest and straight forward. Her advice makes sense and helps you cut through the nonsense. We talk strategy, response times, channels and who ar... Read more →

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