Legal Marketing Strategies and Tactics by Avvo Ignite

by Various

Legal Marketing Strategies and Tactics by Avvo Ignite
  • Language: eng
  • Episodes: 28
  • Last: 31 Jan 2013
Close more prospects with the right communication at the right time, while spending less of your time. Stand out in search, mobile and social media.

Episodes (28)

  • The Five Magic Pay-Per-Click Questions for Attorneys
    The Five Magic Pay-Per-Click Questions for Attorneys
    Play
    Published: 31 Jan 2013 Duration: 08:13
    In this week’s chat, Mark Kelly, President and CEO of Chair10 Marketing here in Seattle, provides the top five key question every attorney needs to use to evaluate the success of their pay-per-click (PPC) campaign. Whether you manage the ca... Read more →
    In this week’s chat, Mark Kelly, President and CEO of Chair10 Marketing here in Seattle, provides the top five key question every attorney needs to use to evaluate the success of their pay-per-click (PPC) campaign. Whether you manage the ca... Read more →

  • Twitter for Lawyers
    Twitter for Lawyers
    Play
    Published: 24 Jan 2013 Duration: 11:10
    The online world offers many opportunities to connect with people and maintain relationships that likely wouldn’t be possible offline, and Twitter is one great way to tap into those available connections. Today, Megan Olendorf, Avvo’s Marke... Read more →
    The online world offers many opportunities to connect with people and maintain relationships that likely wouldn’t be possible offline, and Twitter is one great way to tap into those available connections. Today, Megan Olendorf, Avvo’s Marke... Read more →

  • How to Think About Email Marketing
    How to Think About Email Marketing
    Play
    Published: 14 Dec 2012 Duration: 06:29
    With the growing number of new ways to connect with people, many often think of email as old news. The reality is that email marketing is still one of the most powerful — and often inexpensive — tools you can use to stay top of mind with cu... Read more →
    With the growing number of new ways to connect with people, many often think of email as old news. The reality is that email marketing is still one of the most powerful — and often inexpensive — tools you can use to stay top of mind with cu... Read more →

  • Social Media & Attorney Advertising Rules: Ethical Issues
    Social Media & Attorney Advertising Rules: Ethical Issues
    Play
    Published: 13 Dec 2012 Duration: 01:10:15
    Avvo’s General Counsel will cover the latest decisions and opinions surrounding legal marketing, provide examples of how lawyers can and cannot promote their services as well as answer any questions about industry rules and regulations that... Read more →
    Avvo’s General Counsel will cover the latest decisions and opinions surrounding legal marketing, provide examples of how lawyers can and cannot promote their services as well as answer any questions about industry rules and regulations that... Read more →

  • Build a practice you love that makes great money and gives you control over your schedule with a new law business model
    Build a practice you love that makes great money and gives you control over your schedule with a new law business model
    Play
    Published: 6 Dec 2012 Duration: 01:03:37
    Sadly, most lawyers finish law school, pass the bar and think that making money will be the easy part. It’s not. They simply don’t teach that in law school! In this webinar you will hear from Alexis Neely – a lawyer and entrepreneur who wit... Read more →
    Sadly, most lawyers finish law school, pass the bar and think that making money will be the easy part. It’s not. They simply don’t teach that in law school! In this webinar you will hear from Alexis Neely – a lawyer and entrepreneur who wit... Read more →

  • Creating an Actionable Client Feedback Survey
    Creating an Actionable Client Feedback Survey
    Play
    Published: 6 Dec 2012 Duration: 03:49
    You know that client feedback is important, but what’s the best way to collect it? If you’re thinking about creating a survey, this chat provides five effective tips to creating one that’s actionable and that will help solicit a variety of ... Read more →
    You know that client feedback is important, but what’s the best way to collect it? If you’re thinking about creating a survey, this chat provides five effective tips to creating one that’s actionable and that will help solicit a variety of ... Read more →

  • Ignite Your Business Development
    Ignite Your Business Development
    Play
    Published: 4 Dec 2012 Duration: 01:07:28
    In this webinar, Mark Britton, the Founder and CEO of Avvo, will discuss how lawyers can increase their effectiveness in business development, both online and offline. Lawyers – especially those solo or in small firms — must first understan... Read more →
    In this webinar, Mark Britton, the Founder and CEO of Avvo, will discuss how lawyers can increase their effectiveness in business development, both online and offline. Lawyers – especially those solo or in small firms — must first understan... Read more →

  • Google Plus Local Guide for Lawyers
    Google Plus Local Guide for Lawyers
    Play
    Published: 29 Nov 2012 Duration: 12:36
    In this Fireside chat, Jake Martin will walk you through the necessary steps to claiming your Google Map’s Local Business Listing and integrating it with your Google+ Brand Page. This process will help improve your online visibility — in Go... Read more →
    In this Fireside chat, Jake Martin will walk you through the necessary steps to claiming your Google Map’s Local Business Listing and integrating it with your Google+ Brand Page. This process will help improve your online visibility — in Go... Read more →

  • How to Think About Mobile Marketing
    How to Think About Mobile Marketing
    Play
    Published: 15 Nov 2012 Duration: 05:17
    The adoption and advancement of mobile has changed our lives and the way we do business. Today, Leigh McMillan, Avvo’s VP of Marketing, walks you through the three key considerations you need to keep in mind when thinking about your busines... Read more →
    The adoption and advancement of mobile has changed our lives and the way we do business. Today, Leigh McMillan, Avvo’s VP of Marketing, walks you through the three key considerations you need to keep in mind when thinking about your busines... Read more →

  • Someone Online Hates You: Ethical Responses to Negative Online Feedback
    Someone Online Hates You: Ethical Responses to Negative Online Feedback
    Play
    Published: 14 Nov 2012 Duration: 01:05:48
    In this webinar, Josh King, General Counsel and VP of Business Development, will discuss ways to help lawyers and law firms get comfortable with the rapid proliferation of online feedback and the most effective – and ethical – ways to respo... Read more →
    In this webinar, Josh King, General Counsel and VP of Business Development, will discuss ways to help lawyers and law firms get comfortable with the rapid proliferation of online feedback and the most effective – and ethical – ways to respo... Read more →

  • How to Find a Quality SEO Consultant
    How to Find a Quality SEO Consultant
    Play
    Published: 8 Nov 2012 Duration: 10:19
    SEO is a complicated endeavor, and many are turning to professional consultants for their SEO search needs. In today’s Chat, Jake Martin, Avvo’s SEO Manager, shares tips on how to find a high-quality SEO consultant and avoid a backlink, bla... Read more →
    SEO is a complicated endeavor, and many are turning to professional consultants for their SEO search needs. In today’s Chat, Jake Martin, Avvo’s SEO Manager, shares tips on how to find a high-quality SEO consultant and avoid a backlink, bla... Read more →

  • Responding to Online Inquiries from Potential Clients
    Responding to Online Inquiries from Potential Clients
    Play
    Published: 7 Nov 2012 Duration: 04:12
    Everyone wants more client contacts, but how can you optimize conversion of the contacts you already have? Josh illustrates recent findings that show just how important your response time is — down to the minute — in converting those contac... Read more →
    Everyone wants more client contacts, but how can you optimize conversion of the contacts you already have? Josh illustrates recent findings that show just how important your response time is — down to the minute — in converting those contac... Read more →

  • Tips for Responding to a Negative Review Online
    Tips for Responding to a Negative Review Online
    Play
    Published: 5 Nov 2012 Duration: 06:32
    Julie Smith, Avvo’s Director of Product Management, addresses how to respond to a negative review online. She discusses the five emotional stages many people go through when they receive a negative review, and highlights at what point it’s ... Read more →
    Julie Smith, Avvo’s Director of Product Management, addresses how to respond to a negative review online. She discusses the five emotional stages many people go through when they receive a negative review, and highlights at what point it’s ... Read more →

  • How to Get Started Finding and Following Blogs
    How to Get Started Finding and Following Blogs
    Play
    Published: 1 Nov 2012 Duration: 09:15
    Josh King addresses the common question, “How do I get started finding and following blogs?” Josh provides tools and resources for those new to blogging as well as for those looking to more efficiently organize the current subscriptions.
    Josh King addresses the common question, “How do I get started finding and following blogs?” Josh provides tools and resources for those new to blogging as well as for those looking to more efficiently organize the current subscriptions.

  • Call Tracking 101 for Lawyers
    Call Tracking 101 for Lawyers
    Play
    Published: 1 Nov 2012 Duration: 26:44
    If you are only tracking clicks and visits to your website generated by your online marketing you are only getting part of the story – and only realizing part of the potential from your efforts. Call tracking and analytics enables you to me... Read more →
    If you are only tracking clicks and visits to your website generated by your online marketing you are only getting part of the story – and only realizing part of the potential from your efforts. Call tracking and analytics enables you to me... Read more →

  • How to be a Great Legal Blogger
    How to be a Great Legal Blogger
    Play
    Published: 25 Oct 2012 Duration: 51:23
    What is the best and most cost effective way to start blogging? Learn how to customize a blog to achieve your professional goals. Explore the best tools to use and identify pitfalls that can sink your site. Learn how to create content that ... Read more →
    What is the best and most cost effective way to start blogging? Learn how to customize a blog to achieve your professional goals. Explore the best tools to use and identify pitfalls that can sink your site. Learn how to create content that ... Read more →

  • Key Performance Indicators: Knowing The Numbers that Run Your Law Firm
    Key Performance Indicators: Knowing The Numbers that Run Your Law Firm
    Play
    Published: 18 Oct 2012 Duration: 01:00:56
    Key Performance Indicators (KPIs) are the numbers that make your law firm run. By analyzing these critical metrics, Partners and Owners of law firms can easily determine whether they are on track to achieve their goals or if they need to re... Read more →
    Key Performance Indicators (KPIs) are the numbers that make your law firm run. By analyzing these critical metrics, Partners and Owners of law firms can easily determine whether they are on track to achieve their goals or if they need to re... Read more →

  • Building Online Relationships via Web Content
    Building Online Relationships via Web Content
    Play
    Published: 11 Oct 2012 Duration: 56:32
    Lawyers have long-recognized the importance of building relationships to developing business. And while relationship development for practice growth is certainly nothing new, the internet has greatly enhanced our ability to create, nurture ... Read more →
    Lawyers have long-recognized the importance of building relationships to developing business. And while relationship development for practice growth is certainly nothing new, the internet has greatly enhanced our ability to create, nurture ... Read more →

  • How to Maximize Your Avvo Profile
    How to Maximize Your Avvo Profile
    Play
    Published: 4 Oct 2012 Duration: 38:03
    Avvo is the largest legal Q&A forum where lawyers can showcase their expertise by answering questions from prospective clients in their area. Avvo delivers more than 175,000 contacts to attorneys each month. For those who are not familiar w... Read more →
    Avvo is the largest legal Q&A forum where lawyers can showcase their expertise by answering questions from prospective clients in their area. Avvo delivers more than 175,000 contacts to attorneys each month. For those who are not familiar w... Read more →

  • Facebook for Lawyers
    Facebook for Lawyers
    Play
    Published: 27 Sep 2012 Duration: 01:04:25
    Hear from Dennis Kennedy, lawyer and co-author of the new book Facebook for Lawyers, published by the ABA Law Practice Management Section, will provide attendees with strategies, lessons and tips for using Facebook to achieve personal and p... Read more →
    Hear from Dennis Kennedy, lawyer and co-author of the new book Facebook for Lawyers, published by the ABA Law Practice Management Section, will provide attendees with strategies, lessons and tips for using Facebook to achieve personal and p... Read more →

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