Know How with ChemPoint
  • Language: eng
  • Episodes: 3
  • Last: 28 Nov 2017
ChemPoint’s podcast “Know How” was created with the purpose of demystifying digital marketing technologies for the chemical industry. As early adopters, they share tips and tricks specific to their industry as well as 101-level explanations to bring their more traditional contemporaries up to speed.

Episodes (3)

  • Digital 103: Marketing Analytics
    Digital 103: Marketing Analytics
    Play
    Published: 28 Nov 2017 Duration: 11:24
    In this episode Kris Constantine, leader of ChemPoint's product marketing team, and Rick Hoener, ChemPoint’s commercial director, discuss analytics, including key performance indicators, measurement, and how to apply findings to your marke... Read more →
    In this episode Kris Constantine, leader of ChemPoint's product marketing team, and Rick Hoener, ChemPoint’s commercial director, discuss analytics, including key performance indicators, measurement, and how to apply findings to your marke... Read more →

  • Digital 102: Content Marketing
    Digital 102: Content Marketing
    Play
    Published: 7 Nov 2017 Duration: 12:01
    In this episode Brian Ward from ChemPoint’s business innovation team explains Content Marketing and how it provides value to your customers, drives brand affinity and loyalty, and can even optimize budget. 
    In this episode Brian Ward from ChemPoint’s business innovation team explains Content Marketing and how it provides value to your customers, drives brand affinity and loyalty, and can even optimize budget. 

  • Digital 101: Search Marketing
    Digital 101: Search Marketing
    Play
    Published: 24 Oct 2017 Duration: 14:00
    In this episode Kris Constantine, who leads the product marketing team at ChemPoint, explains "search marketing” and how to leverage it to raise brand awareness and generate sales.
    In this episode Kris Constantine, who leads the product marketing team at ChemPoint, explains "search marketing” and how to leverage it to raise brand awareness and generate sales.

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