Professional football’s push to reach millennials

podcast Keeping Score

 Professional football’s push to reach millennials
  • Language: eng
  • Published: 24 Nov 2017
  • Duration: 31:50

Canadian Football League Chairman Jim Lawson discusses the challenges in reaching younger fans and making money from them. He also gives his take on the health of the league. Plus, Reuters Digital Editor Dan Colarusso and I share our views on the issues facing the NFL and what it could do to reach millennials.