Is a Job to be Done About Functionality?

podcast JTBD in 5 by Alan Klement and Eric White

Is a Job to be Done About Functionality?
  • Language: eng
  • Published: 7 Oct 2016
  • Duration: 04:33

Create breakthrough innovations by focusing on why instead of how.

Sometimes a Job to be Done is described as functional, a task, or an activity. But does that thinking help you? Or does it limit your creativity?