JTBD in 5 by Alan Klement and Eric White

by JTBD in 5 by Alan Klement and Eric White

JTBD in 5 by Alan Klement and Eric White
  • Language: eng
  • Episodes: 5
  • Last: 9 May 2017
A 5 minute podcast where Alan Klement and Eric White talk about how to create and market innovative products with Jobs to be Done thinking.

Episodes (5)

  • Rene
    Rene
    Play
    Published: 9 May 2017 Duration: 05:50
    In this episode we talk with Rene Bastijans about how he applied JTBD thinking to his company that makes software for surfboard manufacturers,
    In this episode we talk with Rene Bastijans about how he applied JTBD thinking to his company that makes software for surfboard manufacturers,

  • The North Star of an Enduring Business
    The North Star of an Enduring Business
    Play
    Published: 8 Dec 2016 Duration: 06:26
    Solutions focused businesses come and go, the Jobs focused business is built to last. Here’s why.
    Solutions focused businesses come and go, the Jobs focused business is built to last. Here’s why.

  • When does a Job to be Done Start (and End)?
    When does a Job to be Done Start (and End)?
    Play
    Published: 4 Nov 2016 Duration: 05:04
    The lifecycle of a JTBD can help you understand your customer’s struggle for progress
    The lifecycle of a JTBD can help you understand your customer’s struggle for progress

  • Is a Job to be Done About Functionality?
    Is a Job to be Done About Functionality?
    Play
    Published: 7 Oct 2016 Duration: 04:33
    Create breakthrough innovations by focusing on why instead of how. Sometimes a Job to be Done is described as functional, a task, or an activity. But does that thinking help you? Or does it limit your creativity?
    Create breakthrough innovations by focusing on why instead of how. Sometimes a Job to be Done is described as functional, a task, or an activity. But does that thinking help you? Or does it limit your creativity?

  • How To Describe A Job To Be Done
    How To Describe A Job To Be Done
    Play
    Published: 5 Oct 2016 Duration: 05:09
    In this episode we talk about how a well defined JTBD helps you focus on what’s important about your customer’s struggle.
    In this episode we talk about how a well defined JTBD helps you focus on what’s important about your customer’s struggle.

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