John Malmo Commentaries
  • Language: eng
  • Episodes: 191
  • Last: 3 Aug 2015
Every Monday at 6:49 and 8:49 during Morning Edition on WKNO-FM 91.1, marketing consultant John Malmo grades current business activities based on over 50 years in advertising and marketing.

Episodes (191)

  • Don't Miss Your Doctor's Skirmish!
    Don't Miss Your Doctor's Skirmish!
    Play
    Published: 3 Aug 2015 Duration: n/a
    What has caused this redefining of words we've done business with for centuries? It started when we began turning nouns into verbs. The most recent, and absurd, example of word misplay is the pompous use of the noun transition as a verb.
    What has caused this redefining of words we've done business with for centuries? It started when we began turning nouns into verbs. The most recent, and absurd, example of word misplay is the pompous use of the noun transition as a verb.

  • Professors Discover TV Commercial "Mood Mismatch"
    Professors Discover TV Commercial "Mood Mismatch"
    Play
    Published: 8 Jun 2015 Duration: n/a
    Does it really take a study for us to know that TV commercials sometimes annoy consumers, or that commercials are sometimes ignored? Apparently, yes.
    Does it really take a study for us to know that TV commercials sometimes annoy consumers, or that commercials are sometimes ignored? Apparently, yes.

  • Dictionaries Are For Selling!
    Dictionaries Are For Selling!
    Play
    Published: 25 May 2015 Duration: n/a
    There is only one reason to publish a new dictionary: to sell more dictionaries. The purpose of a dictionary is to keep up with changes in the language: whatever new words people are using, correctly or incorrectly.
    There is only one reason to publish a new dictionary: to sell more dictionaries. The purpose of a dictionary is to keep up with changes in the language: whatever new words people are using, correctly or incorrectly.

  • Every Measuring Tape a Different Length?
    Every Measuring Tape a Different Length?
    Play
    Published: 18 May 2015 Duration: n/a
    Newsweek Magazine reported that 40 percent of apparel bought online is returned. And 60 percent of returns are size problems. What's the deal with varying companies using different measurements for "the same size?"
    Newsweek Magazine reported that 40 percent of apparel bought online is returned. And 60 percent of returns are size problems. What's the deal with varying companies using different measurements for "the same size?"

  • Most Retailers Could Benefit by Re-Lighting and Re-Displaying Their Merchandise
    Most Retailers Could Benefit by Re-Lighting and Re-Displaying Their Merchandise
    Play
    Published: 9 Mar 2015 Duration: n/a
    Displays and lighting make a big difference in retail. By simply making slight changes, most companies can improve sales and foot traffic.
    Displays and lighting make a big difference in retail. By simply making slight changes, most companies can improve sales and foot traffic.

  • Get to the Point!
    Get to the Point!
    Play
    Published: 4 Feb 2015 Duration: n/a
    None of us gets much snail mail any more. Especially direct mail sales pitches. The Internet cut out a big chunk, and rising postage rates accelerated the decrease. On a cost-per-thousand basis, almost no form of advertising costs more than... Read more →
    None of us gets much snail mail any more. Especially direct mail sales pitches. The Internet cut out a big chunk, and rising postage rates accelerated the decrease. On a cost-per-thousand basis, almost no form of advertising costs more than... Read more →

  • Roads that Glow in the Dark
    Roads that Glow in the Dark
    Play
    Published: 28 Jan 2015 Duration: n/a
    It's astonishing how many new products are simply new applications of old products.
    It's astonishing how many new products are simply new applications of old products.

  • It's Downright Unpatriotic!
    It's Downright Unpatriotic!
    Play
    Published: 21 Jan 2015 Duration: n/a
    When I was young I thought about things like national pride. Even in World War Two we knew German engineering was better than ours. Swiss timepieces were incomparable. The world's best cigar still comes from Cuba. Nobody cooked or made wine... Read more →
    When I was young I thought about things like national pride. Even in World War Two we knew German engineering was better than ours. Swiss timepieces were incomparable. The world's best cigar still comes from Cuba. Nobody cooked or made wine... Read more →

  • The Toughest Branding Challenge
    The Toughest Branding Challenge
    Play
    Published: 14 Jan 2015 Duration: n/a
    On the one hand, all brands are exclusive. Exclusiveness is what defines brand. On the other hand there are so-called exclusive brands, so identified because they are high-priced, luxury brands. Exclusive because they exclude most consumers... Read more →
    On the one hand, all brands are exclusive. Exclusiveness is what defines brand. On the other hand there are so-called exclusive brands, so identified because they are high-priced, luxury brands. Exclusive because they exclude most consumers... Read more →

  • The Architect Strikes Again
    The Architect Strikes Again
    Play
    Published: 7 Jan 2015 Duration: n/a
    The obvious objective was for the signs to blend in and not be obtrusive. In other words, hide the signs. If you are not an architect, you're more likely to subscribe to the school that signs should be highly visible. Even interruptive.
    The obvious objective was for the signs to blend in and not be obtrusive. In other words, hide the signs. If you are not an architect, you're more likely to subscribe to the school that signs should be highly visible. Even interruptive.

  • "Fast" Food is Slowing Down
    "Fast" Food is Slowing Down
    Play
    Published: 17 Dec 2014 Duration: n/a
    Just three years after he bought a hamburger stand Ray Kroc sold his hundred-millionth McDonald's Hamburger. That was 1958. More than a half-century later McDonald's at best has the hiccups. At worst, has an inefficient business model.
    Just three years after he bought a hamburger stand Ray Kroc sold his hundred-millionth McDonald's Hamburger. That was 1958. More than a half-century later McDonald's at best has the hiccups. At worst, has an inefficient business model.

  • When Music is Bad for Business
    When Music is Bad for Business
    Play
    Published: 10 Dec 2014 Duration: n/a
    A wonderful thing happens when you enter the Halifax airport in Canada. It's quiet. There's no music. And when there's no music, people talk in a normal tone. They don't have to raise their voices above the music. And employees don't yell b... Read more →
    A wonderful thing happens when you enter the Halifax airport in Canada. It's quiet. There's no music. And when there's no music, people talk in a normal tone. They don't have to raise their voices above the music. And employees don't yell b... Read more →

  • John Malmo: Career CEOs Mind the Details
    John Malmo: Career CEOs Mind the Details
    Play
    Published: 28 Sep 2011 Duration: n/a
    If you've never experienced the basic levels of a company, it's hard to even identify the important details. Great CEOs define perfection, and they know perfection is the product of execution, according to marketing consultant John Malmo.
    If you've never experienced the basic levels of a company, it's hard to even identify the important details. Great CEOs define perfection, and they know perfection is the product of execution, according to marketing consultant John Malmo.

  • John Malmo: The Traditional Airline Business Model is Dead
    John Malmo: The Traditional Airline Business Model is Dead
    Play
    Published: 21 Sep 2011 Duration: n/a
    The traditional airline business model is so deep in the flush cycle that even common sense won't save it, according to marketing consultant John Malmo.
    The traditional airline business model is so deep in the flush cycle that even common sense won't save it, according to marketing consultant John Malmo.

  • John Malmo: Loyalty Programs: Good or Bad?
    John Malmo: Loyalty Programs: Good or Bad?
    Play
    Published: 14 Sep 2011 Duration: n/a
    Loyalty programs are expensive, and may do more harm to a brand than good, especially when they end up "rewarding" their best customers in the cheapest way possible, according to marketing consultant John Malmo.
    Loyalty programs are expensive, and may do more harm to a brand than good, especially when they end up "rewarding" their best customers in the cheapest way possible, according to marketing consultant John Malmo.

  • John Malmo: Old Product, New Position
    John Malmo: Old Product, New Position
    Play
    Published: 7 Sep 2011 Duration: n/a
    Aspirin was invented 114 years ago. Powdered aspirin has been around for decades. So how could a 29 year-old Denver entrepreneur put powdered aspirin in a packet and make it a success in just ninety days? A new name and a new position ju... Read more →
    Aspirin was invented 114 years ago. Powdered aspirin has been around for decades. So how could a 29 year-old Denver entrepreneur put powdered aspirin in a packet and make it a success in just ninety days? A new name and a new position ju... Read more →

  • John Malmo: Call the Big Dog First
    John Malmo: Call the Big Dog First
    Play
    Published: 31 Aug 2011 Duration: n/a
    Few things in business are harder than trying to get retail distribution for an unknown product, but if you can sell to the top retailers, you're on the way to success with all of them, according to marketing consultant John Malmo.
    Few things in business are harder than trying to get retail distribution for an unknown product, but if you can sell to the top retailers, you're on the way to success with all of them, according to marketing consultant John Malmo.

  • John Malmo: Somebody has to be CMO
    John Malmo: Somebody has to be CMO
    Play
    Published: 24 Aug 2011 Duration: n/a
    Even if there's no official CMO title, every organization needs a serious marketing effort from somebody in the outfit, according to marketing consultant John Malmo.
    Even if there's no official CMO title, every organization needs a serious marketing effort from somebody in the outfit, according to marketing consultant John Malmo.

  • John Malmo: Remove Roadblocks to Change
    John Malmo: Remove Roadblocks to Change
    Play
    Published: 17 Aug 2011 Duration: n/a
    Success demands change. You'd better figure out how to circumvent any roadblocks to change in your organization, or root 'em out totally, according to marketing consultant John Malmo.
    Success demands change. You'd better figure out how to circumvent any roadblocks to change in your organization, or root 'em out totally, according to marketing consultant John Malmo.

  • John Malmo: GE Builds Classic Marketing
    John Malmo: GE Builds Classic Marketing
    Play
    Published: 10 Aug 2011 Duration: n/a
    Find a market need, and develop a product. Don't develop a product, and try to find somebody who needs it, according to marketing consultant John Malmo.
    Find a market need, and develop a product. Don't develop a product, and try to find somebody who needs it, according to marketing consultant John Malmo.

Related

Savvy Business Radio

by Savvy Business Radio

Sales Funnel Mastery: Business Growth | Conversions | Sales | Online Marketing

by Jeremy Reeves: Sales funnel specialist | If you like experts such as Brendan Bruchard, Jon Benson, Ben Settle or John Pohly you'll love this!

Entrepreneur Success Stories By Join Up Dots, Motivation, Confidence, & Business Coaching To Start Your Online Career

by Motivation Expert David Ralph Shows Online Business Advice, Passive Income, Lifestyle Tips, Mindset & The Best Inspiration Packed Startup Interviews (Inspired By Steve Jobs)

The Digital Entrepreneur

by Rainmaker.FM: The Digital Marketing and Sales Network