Podcast Mini-Series - The Importance of Telling a Story
podcast Joe Toste Podcast - Sales Training Expert

- Language: eng
- Published: 26 Jan 2017
- Duration: 05:23
In this mini-series on the importance of telling a story, we discuss three questions.
1. Why tell a prospect a story?
2. Why do prospects relate more to stories than feature or benefits?
3. What is an example of a story to tell a prospect?