Podcast Mini-Series - The Importance of Telling a Story

podcast Joe Toste Podcast - Sales Training Expert

Podcast Mini-Series - The Importance of Telling a Story
  • Language: eng
  • Published: 26 Jan 2017
  • Duration: 05:23

In this mini-series on the importance of telling a story, we discuss three questions.

1. Why tell a prospect a story?
2. Why do prospects relate more to stories than feature or benefits?
3. What is an example of a story to tell a prospect?