Why a Ruritanian Poltergeist can be as Valuable as an Automated Processing Plant

podcast Jeremy Bullmore: The WPP Essays

Why a Ruritanian Poltergeist can be as Valuable as an Automated Processing Plant
  • Language: eng
  • Published: 3 May 2010
  • Duration: 09:22

Mere products may have life cycles, but if nurtured and nourished by its A&P, a brand can be for ever.