Posh Spice and Persil

podcast Jeremy Bullmore: The WPP Essays

Posh Spice and Persil
  • Language: eng
  • Published: 6 May 2002
  • Duration: 48:48

Products are made and owned by companies. Brands, on the other hand, are made and owned by people... by the public... by consumers. A brand image belongs not to a brand – but to those who have knowledge of that brand.