Iterative Marketing Podcast

by Brilliant Metrics

Iterative Marketing Podcast
  • Language: eng
  • Episodes: 10
  • Last: 29 Sep 2017
The Iterative Marketing Podcast is a weekly show dedicated to helping marketing professionals and entrepreneurs implement Iterative Marketing for their organizations and their clients. Subscribe today so you don't miss our first episode!

Episodes (10)

  • Diversity in Personas
    Diversity in Personas
    Play
    Published: 29 Sep 2017 Duration: 23:25
    Show Notes When you re brainstorming and determining personas for your marketing strategy, how detailed do you need to be? In this episode, Elizabeth and Steve discuss the risks and benefits of adding Diversity to your Personas. Congrats an... Read more →
    Show Notes When you re brainstorming and determining personas for your marketing strategy, how detailed do you need to be? In this episode, Elizabeth and Steve discuss the risks and benefits of adding Diversity to your Personas. Congrats an... Read more →

  • Moving From Attribution To Contribution
    Moving From Attribution To Contribution
    Play
    Published: 1 Sep 2017 Duration: 33:30
    Show Notes Attribution Modeling, or the ability to connect a sale with a specific marketing effort, is a hot topic. But the model is flawed. In this podcast episode, Elizabeth and Steve introduce Contribution Modeling, a well-rounded way to... Read more →
    Show Notes Attribution Modeling, or the ability to connect a sale with a specific marketing effort, is a hot topic. But the model is flawed. In this podcast episode, Elizabeth and Steve introduce Contribution Modeling, a well-rounded way to... Read more →

  • How To Shift Your Organization To Be Persona-Centric
    How To Shift Your Organization To Be Persona-Centric
    Play
    Published: 25 May 2017 Duration: 33:30
    Show Notes Persona-centric marketing helps organizations realize higher conversion rates and customer retention, but making the shift from product and service marketing to personas is not always easy. In this podcast, we explain what person... Read more →
    Show Notes Persona-centric marketing helps organizations realize higher conversion rates and customer retention, but making the shift from product and service marketing to personas is not always easy. In this podcast, we explain what person... Read more →

  • Why Brand Matters
    Why Brand Matters
    Play
    Published: 19 May 2017 Duration: 28:49
    Show Notes Today s episode is all about discovering the impact of brand on your organization s bottom line. While many companies want to focus their investment on Do-state marketing, it s actually less expensive to invest in brand and build... Read more →
    Show Notes Today s episode is all about discovering the impact of brand on your organization s bottom line. While many companies want to focus their investment on Do-state marketing, it s actually less expensive to invest in brand and build... Read more →

  • How To Run An Effective A-B Test
    How To Run An Effective A-B Test
    Play
    Published: 9 May 2017 Duration: 28:49
    Show Notes A-B testing is the core of experimentation. With the right execution, it not only provides uplift in click-through rate and conversions, but also serves as an audience insight generator. This podcast explores how six things sam... Read more →
    Show Notes A-B testing is the core of experimentation. With the right execution, it not only provides uplift in click-through rate and conversions, but also serves as an audience insight generator. This podcast explores how six things sam... Read more →

  • With Measurement, The Sky’s The Limit
    With Measurement, The Sky’s The Limit
    Play
    Published: 26 Apr 2017 Duration: 35:09
    Show Notes There are four components of effective marketing measurement. This week s podcast explores how measuring investment, outcomes, attribution and time can help us determine ROI, so we can finally have an answer to our client s bigge... Read more →
    Show Notes There are four components of effective marketing measurement. This week s podcast explores how measuring investment, outcomes, attribution and time can help us determine ROI, so we can finally have an answer to our client s bigge... Read more →

  • Changing the Relationship Between Sales & Marketing
    Changing the Relationship Between Sales & Marketing
    Play
    Published: 6 Apr 2017 Duration: 39:17
    Show Notes Changes in consumer behavior have impacted both sales and marketing in positive and negative ways. This podcast explores how sales and marketing must adapt to meet the demands of this new consumer behavior and gain a new apprec... Read more →
    Show Notes Changes in consumer behavior have impacted both sales and marketing in positive and negative ways. This podcast explores how sales and marketing must adapt to meet the demands of this new consumer behavior and gain a new apprec... Read more →

  • Everyone Hates Advertising…Or Do They?
    Everyone Hates Advertising…Or Do They?
    Play
    Published: 1 Mar 2017 Duration: 27:17
    Show Notes Does everybody hate advertising? A Marketing Land article says yes, but a recent study by HubSpot says 68% of consumers are actually OK with it if the message is relevant to them. So why the dissonance? In this episode, we explor... Read more →
    Show Notes Does everybody hate advertising? A Marketing Land article says yes, but a recent study by HubSpot says 68% of consumers are actually OK with it if the message is relevant to them. So why the dissonance? In this episode, we explor... Read more →

  • Deep Dive Into Grow And Give
    Deep Dive Into Grow And Give
    Play
    Published: 15 Feb 2017 Duration: n/a
    Show Notes This is the final episode in our Deep Dive podcast series, which explored the 5 customer journey states. Previous episodes examined See, Think and Do.This episode is all about the importance of personalized content for the end p... Read more →
    Show Notes This is the final episode in our Deep Dive podcast series, which explored the 5 customer journey states. Previous episodes examined See, Think and Do.This episode is all about the importance of personalized content for the end p... Read more →

  • Getting The Most From Google Analytics
    Getting The Most From Google Analytics
    Play
    Published: 1 Feb 2017 Duration: n/a
    Show Notes Last week we talked about the proper set-up and tools for effective experiments. Since analytics are vitally important to successful experimentation (and essential to Iterative Marketing); therefore, this episode is dedicated to... Read more →
    Show Notes Last week we talked about the proper set-up and tools for effective experiments. Since analytics are vitally important to successful experimentation (and essential to Iterative Marketing); therefore, this episode is dedicated to... Read more →

Related

Paul's Security Weekly TV

by Security Weekly

Caribbean Radio Show Crs Radio

by Caribbean Radio Show CRS Radio

Rock Your Trade Show

by Natalie Benamou | Brand Builder | Trade Show Event Strategist | Women’s Leadership | Speaker| Online Social Media Marketer | Connector | Division Vice President, Exhibitus

Entrepreneurs for a Change Podcast: Featuring Social Entrepreneurs, Green Entrepreneurs & Conscious Lifestyle Entrepreneurs

by Lorna Li - Internet Marketing Strategist Helping Entrepreneurs Create Purpose-Driven, Passion Filled Businesses that Matter & Create Massive Impact Online

Onward Nation with Stephen Woessner | Interviews with today’s top business owners | Careers

by Stephen Woessner (CEO of Predictive ROI) talks with today's top business owners