Learn tips, tools, and tactics to improve your copy, branding, and messaging for improved connection to your audience, opt-in rates, sales, and profits. Leverage psychology, word choice, and tools to convert leads into customers by 'speaking' to them in the right way with all your digital marketing efforts. Host: Laura Petersen -- Psychology Instructor, Digital Nomad, Word Nerd, and Serial Entrepreneur. Format: Mix of fun and informative interviews with other entrepreneurs and quick copy tips for immediate application. Laura is a teacher by trade and at heart. She is passionate about helping other entrepreneurs (especially the ladies #girlpower) get more out of their businesses so they can design the life of their dreams and maybe join her for a cup of coffee wherever in the world she may be with laptop in hand.